Data Analyst Analytics

Shan Li

Email: **********@*****.*** Phone: 650-***-**** Location: San Jose, California Experience:10+ EDUCATION

The University of Hong Kong (Master of Electrical and Electronic Engineering) Capital Normal University, Beijing, China (Bachelor of Engineering) WORK EXPERIENCE

Dongchedi • Senior Data Analyst Aug 2023 ~ Nov 2024

● Subsidiary of ByteDance, TOP 1 automotive content community in China, with tens of millions of MAU.

● Developed Python-based data pipelines to automate luxury car audience segmentation and engagement analysis.

● Led 2024 H1 commercialization performance review

● ARPU impact analysis using SQL and statistical modeling.

● Performed 'Aha Moment' analysis to uncover retention strategies

● Applied Prophet forecasting models for DAU trend prediction and user segmentation. Kuaishou • Data Analytics Manager Mar 2020 ~ Aug 2023

● One of China's largest short-video and live-streaming platforms, with over 600 million MAU.

● Enhanced RFMT/RFMA models in audience segmentation using Python, boosting ad targeting precision.

● Designed A/B testing frameworks for ad platforms, improving marketing efficiency.

● Developed KOL (Key Opinion Leader) tagging models

● Published Brand Advertising Insights Report.

● Patents Applied:

LG Transformation Attribution for Numerical Changes

Fentiao – Budget Utilization Rate Optimization

Yingke • Data Analytics Manager Aug 2018 ~ Mar 2020

● Yingke is a prominent live-streaming platform in China, with millions of DAU .

● Developed real-time monitoring dashboards for streamer engagement using Tableau.

● Led revenue estimation and forecasting for live streaming platforms using time-series analysis.

● Provided data-driven insights for three innovative product launches, utilizing machine learning techniques.

● Built automated A/B test pipelines in Python and SQL to evaluate version updates, growth tactics, and retention.

DiDi • Data Scientist Mar 2018 ~ Aug 2018

● DiDi is a global leader in ride-hailing services, with over 500 million users worldwide.

● Established a unified performance assessment framework for ride-hailing discount packages using SQL and causal inference.

● Conducted pricing model evaluations and A/B testing to optimize fare strategy, leveraging regression techniques.

Baofeng Group • Data Analyst Lead Mar 2016 ~ Mar 2018

● Baofeng Group is a multimedia company in China, offering video streaming services with millions of MAU.

● Designed multivariate regression models to optimize TV content distribution and user retention.

● Built churn prediction frameworks using decision trees, logistic regression, and survival analysis.

● Developed app behavior tracking systems and channel life value estimations for enhanced segmentation. Sina Corporation • Data Analyst Mar 2014 ~ Mar 2016

● A leading online media company in China, operating platforms like Weibo (Chinese version of Twitter, with over 500 million MAU) and Sina News.

● Implemented real-time anomaly detection systems for news, blogs, and video content using Python and SQL.

● Standardized billion-scale log data processing pipelines, improving reporting efficiency and scalability. TECHNICAL SKILLS

● Programming & Data Analytics: Python (Pandas, NumPy, Scikit-learn, Statsmodels), Hive-SQL, R.

● Causal Inference: PSM, CEM, uplift-model, S/T/X-learner, IV, DID, RDD and others.

● Machine Learning: Decision Trees, Random Forest, Logistic Regression, k-means Clustering, KNN, time-series, Prophet and others.

● Statistics: A/B Testing, sampling and others.

● Data Visualization & BI Tools: Tableau, Matplotlib, Seaborn, ThinkCell.

● Big Data & Cloud Technologies: Hadoop, Spark.

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