Ann Arbor Business Analyst

CHLOE PHAM

***, *** * **** ** • Ann Arbor, MI ***04

******@*****.*** • 734-***-**** • linkedin.com/in/pchloe EDUCATION UNIVERSITY OF MICHIGAN Ann Arbor, MI

Stephen M. Ross School of Business

Master of Business Administration, May 2026

• Concentration: Data and Business Analytics (STEM)

• GMAT: 730 (Top 5%)

• Awards: Dean’s Fellow - Full merit-based scholarship

• Activities: Engagement Director - Asian American Business Association, Consulting Club, Detroit Initiatives at Ross, Tech Club, Marketing Club LA TROBE UNIVERSITY Australia

Bachelor of Business Administration, October 2020

• Awards: Dean's List (Top 10% GPA), La Trobe Excellence Scholarship, Golden Key Membership

• Exchange program: Berlin School of Economics & Law - Strategy Management

• Leadership: International Student Committee, President of Vietnamese Students Club EXPERIENCE

2024

MAGISTER Remote, France

Pre-MBA Strategy Intern

• Conducted desk research and 15 expert interviews to test product-market fit and presented findings to two co-founders, convincing them to pivot AI product strategy

• Worked alongside portfolio teams to develop value creation plans, collectively targeting $2M in projected sales growth

2023-2024 BRIDGESTONE Ho Chi Minh, Vietnam

Senior Business Analyst

• Conducted market research and built financial models to assess promotion impact, optimizing pricing strategies and increasing nationwide premium sales by 20% during a market slowdown while maintaining profit margins

• Launched and executed new incentive program with tiered sales targets and overseas trip reward for top 30 dealers, achieving 90% satisfaction and strengthening brand loyalty

• Collaborated with senior managers and external consultants to design five-year strategic market analysis, driving $100M revenue increase and 5-point market share growth

• Coordinated with 50 sales team members to implement analytics tools, align strategy with operations, and improve sales efficiency, earning the 2023 Best Innovation Award 2020-2022 SAMSUNG ELECTRONICS Ho Chi Minh, Vietnam Product Marketing Specialist, 2021-2022

• Spearheaded 20-person team to develop market expansion from traditional consumer electronics retailers to mobile phone dealers, capturing 40% share from top two dealers

• Innovated promotions for underperforming stores, driving 30% increase in same-store sales,

$16M in nationwide revenue and 6-point market share gain - highest growth in 5 years

• Led cross-functional teams to adopt advanced sales forecasting model, driving 20% improvement in inventory optimization and saving 10% reporting time eCommerce Marketing Analyst, 2021

• Managed promotion, inventory, and marketing for new product launch to ensure timely order fulfillment despite high online shopping volume during pandemic; boosting eCommerce sales contribution from 10% to 30%

• Developed competitor price intelligence system to enable dynamic pricing strategies, achieving 200% of sales target for eCommerce channels Digital Marketing Analyst, 2020-2021

• Redesigned launch campaign to educate customers on new product category, increasing engagement rate by 30% and securing Top 10 spot on YouTube Vietnam for two months

• Revamped product categorization and increased promotion visibility across digital channels to improve customer purchase journey, boosting weekly marketing traffic by 25% ADDITIONAL • Passionate home cook with high culinary standards, inspired by a family legacy of three generations of chefs; enjoy crafting healthy, globally-inspired recipes and hosting gatherings, often sourcing fresh ingredients from Whole Foods

• Explored 20 countries and have curiosity to explore diverse cultures and cuisines

• Host bi-weekly MBA admission events for Vietnamese prospective students

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