Event Planner Management
Resume:
Abigail Jennings
Marketing and Events Leader Live Events
Chicago, Illinois, United States
***********@*****.***
www.linkedin.com/in/abby-jennings
SUMMARY
Abby Jennings is a marketing events maven. She has over 15 years of experience in brand and event marketing, working with some of the most iconic brands and personalities in the sports and entertainment industry. She is currently the Head of Brand Management at Chasing Greatness Productions and a freelance event consultant. As a Certified Storyteller with a Global Event Knowledge Certification, Abby leverages her skills in proposal development, visual branding, budget management, and influencer relations to deliver innovative and impactful solutions that connect with audiences and drive business growth. She also serves as a consultant for professional athletes and influencers, helping them with their personal brand development and post-career opportunities. Abby is passionate about creating and executing strategies that exceed expectations and create lasting impressions.
SKILLS
Campaigns, Brand Management Marketing, Brand Marketing (Branding), Public/Media/Press/Analyst Relations Operations, Process Improvement, Project/Program Management, Vendor/Supplier Management, Budgeting, Project Execution, Consumer Branding, Football, YouTube Film Documentaries, Music Event Marketing, Event Management, Team Lead/Manager Cross- Functional, Business Growth, Business Strategy, Basketball, Budget Management, Strategic Analysis, Strategic Planning, Supplier Optimization, Sports, International Marketing, Team Player WORK EXPERIENCE
January 2018-Current
Marketing and Events Live Events
CHASING GREATNESS PRODUCTIONS
Chicago, Illinois, United States
Manage professional athletes with their brand post-career. Engage new clients in influencer spaces. Facilitate brands by bringing clients' messages to life through film, events, executions and enabling them on their missions to be great. Worked alongside some of the most well-renowned and highly-regarded brands in the world. Key Accomplishments:
*Cultivated a digital campaign with the Big Ten Conference
*Engaged with Kosine (music producer) to facilitate a documentary of his life
*Won over 6 film awards for current projects
*Event execution for Footlocker
*Video series with Nike featuring local football athletes
*Worked with Dk Metcalf and Jamal Robinson for the Seattle Seahawks on featured videos generating over 10 million YouTube views.
January 2012-October 2017
Senior Event Marketing Manager Central Region
NIKE, INC
Chicago, Illinois, United States
Direct event management and marketing operations across a large-scale, 22-state region, while managing a cross- functional team during daily business functions.
Key Accomplishments:
*Spearheaded event management for several high-priority and highly visible events, including the Chi-League Basketball event for four years and the World Basketball Festival in 2014; earned recognition as a Nike Global Maxim winner.*Implement exceptional brand awareness and business growth strategies to successfully expand the Central Region, meeting and exceeding national expectations.
May 2009-January 2012
Event Marketing Manager, East Region
Nike, INC
New York, New York, United States
Managed the coordination and launch of NFL operations within NYC, while actively leading internal public relations, brand groups, sports, entertainment marketing, digital services, and facilities teams to achieve strategic objectives. Executed best-in-class vendor management to optimize a range of company events masterfully. Key Accomplishments:
*Championed budget development and rollout during the management and planning of consumer events, delegating event assignments to a cross-functional staff and agency team.
*Implemented strategic analysis and planning to maximize the Nike brand during daily operations and events, optimizing company involvement within the community.
Successfully built Nike's brand while leading the securement of event venues, generation of product stories, and acquisition of influencers.
July 2005-May 2009
Global Event Marketing Manager
Nike, INC
Beaverton, Oregon, United States
Optimized the entire brand experience to achieve high levels of engagement and satisfaction, spearheading event management in multiple cities and during multi-tour stops. Key Accomplishments:
*Led event management and brand representation during the "More Than a Game" tour with LeBron James.
*Executed expert-level project management during highly visible events, including Stages with Lance Armstrong, More Than a Game Tour with LeBron James, All-Star Weekend (basketball) x7, Nike+ launch, March Madness, Art Basel (NSW), Musicfest NW (NSW) Nike Sole Collector sneakerhead contests, Futsal World Tour, and Nike Team Nationals. June 2005-July 2005
Project Manager
Nike, INC
Beaverton, Oregon, United States
Led a cross-functional and diverse team of 50 personnel during daily operations and events for the Nike Run Hit Wonder training series across the Portland community. Championed all aspects of budget development, implementation, and rollout for all company events.
EDUCATION
1992-1993
University of Minnesota
Saint Paul, Minnesota, United States
• Business Administration
1984-1985
Some College
Pacific Lutheran University
Tacoma, Washington, United States
• Marketing
1980-1984
HS Diploma
Lake Oswego High School
Lake Oswego, Oregon, United States
SKILLS
Interpersonal Skills · Branding & Identity · Account Management · Experiential Events · Timelines · Branding · Proposal Development · Business Administration · Strategic Partnerships · Creative Strategy · Team Leadership · Content Marketing · Customer Engagement · Visual Branding · Client Relations HONORS & AWARDS
Won over 6 film awards for current projects
Identified and secured six event venues to implement a training run series before the Run Hit race, leading all events during the six weeks leading up to the race to catalyze engagement and interest Implemented highly effective event awareness strategies to increase engagement by double from the previous year, successfully achieving 5400+ runners over six weeks Nike Maxim
Won 2 internal Nike awards
LANGUAGES
English - Fluent
EXTRACURRICULARS
Video Editing
Metaverse
Cycling
Cooking
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