Creative Director

Marco Munoz

Creative Director

949-***-****, ********@*****.***

Professional summary

Creative Director with over two decades of extensive expertise in strategic planning and creative direction, excelling in multicultural and total market campaign development. Demonstrates a proven track record of driving brand growth and fostering award-winning collaborations, enhancing agency revenue through innovative social content and visual storytelling. Passionate about leveraging market research and digital marketing skills to lead high-performing teams and achieve significant client impact. Links

Portfolio: www.marcomunoz.work, LinkedIn: www.linkedin.com. Employment history

Creative Director, Apr 2022 - Dec 2024

22 Squared, Remote – USA

Creative Director, Aug 2019 - Mar 2021

180LA, Los Angeles – USA

Executive Creative Director, Feb 2019 - Aug 2021

McCann / Casanova, Costa Mesa, Detroit and NY – USA Creative Director, Aug 2016 - Jan 2019

DDB Puerto Rico, San Juan, Puerto Rico - USA

Creative Director, Nov 2011 - Aug 2016

DDB Colombia, Medellín and Bogotá – Colombia

Group Director - Copywriter, Jun 2011 - Nov 2011

HAVAS Colombia, Medellín, Colombia

Creative Director, May 2010 - Jun 2011

Cock Chester & Partners, Medellín, Colombia

Senior Copywriter, Feb 2008 - May 2010

DDB Colombia, Medellín, Colombia

Digital Creative, Feb 2007 - Jan 2008

Workroom, Buenos Aires, Argentina

Led creative team, enhancing multicultural visibility by 12% in 18 months. Cultivated an award-winning creative environment, pleasing clients over 2 years by winning nine Clios. Increased Publix's agency revenue by 7% through effective multicultural campaigns. Directed presentations securing Orgain as a client, enhancing portfolio. Increased COX's profits by 3% through strategic campaign development. Orchestrated creative strategy with three teams across America. (Costa Mesa, Detroit, and NY) Boosted profits by 11%, acquiring Mucinex, Smirnoff, and LEGO accounts in 18 months. Nurtured a high-performing team, launching two award-winning campaigns over 2 years, winning more than 70 awards.

Earned 40 Cannes Lions shortlists and three metals, boosting the agency's reputation. Won around $2M from L'Oreal Caribe and T-Mobile as new clients in 6 months with bold strategies. Led a 30-person team serving clients like Coca-Cola, Bayer, Walmart, Subway and Clorox. Led a 60-creative team, improving client relations and results. Won Cannes Lions Gold, Silver, and Bronze, elevating reputation. Secured $1M annual revenue with a solar pitch, obtaining a Cannes Lions Innovation Shortlist. Art Director, Jun 2004 - Feb 2007

BBDO Pérez & Villa, Medellin, Colombia

Art Director - Intern, Feb 2003 - May 2004

DDB Colombia, Medellín, Colombia

Skills

Strategic Planning, Multimedia Content, Art Direction, Visual Storytelling, Bicultural, Creative Direction, Digital Marketing, Team Collaboration, Cross-Functional Leadership, Group Leader, Passionate Mentor. Education

Art Direction, Copywriting, Conceptualization, Feb 2007 - Dec 2007 Underground Ad Institute, Buenos Aires, Argentina

Master's in arts and communications, Major in Advertising, Jun 1999 - May 2003 Universidad Pontifica Bolivariana, Medellín, Colombia Languages

English (Highly proficient), Spanish (Native).

Awards

2024: CLIO MUSE x PUBLIX – Sin Palabras X 6

2023: EFFIE US / GOLD - MUCINEX - Your Community needs you well. 2019: SIX CANNES LIONS, CLIOS, and LONDON FESTIVAL among other awards including GOLD, SILVER, and BRONZE

2018: CANNES LIONS awards including SILVER and BRONZE and shortlists 2017: CANNES LIONS shortlists and OJO DE IBEROAMÉRICA awards 2016: CANNES LIONS shortlists and FIAP awards

2015: CANNES LIONS SILVER and various other awards 2014: FIAP awards and EFFIE COLOMBIA awards

2013: CANNES LIONS GOLD and various international awards 2009 - 2012: Various awards including OJO DE IBEROAMÉRICA and CANNES LIONS shortlisted 2008: CANNES LIONS Shortlist

Experience in categories

Beverages and drinks: Coca-Cola and AB InBev

Pharma and Healthcare: Bayer, Cigna, Humana, and Florida Blue Automotive: Chevy, Volvo, and Honda

Financial: Bancolombia

Grocery stores: Publix and Walmart

QSR: Subway

Massive consumption and other brands: Play-Doh, Nestle, NY and California Lottery Telco: Tigo and T-Mobile

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