Ux Designer Researcher

Authorized to work in USA (No work Visa needed)

Sreevidhya Tenkasi Mahadevan

+1-425-***-**** *************@*****.*** Portfolio http://www.linkedin.com/in/sreevidhyatm Experience

Edge meter (Startup) San Jose, CA Nov 2024 - Mar 2025 UX Designer /Researcher

• Collaborated with cross-functional teams such as product managers and researchers to define the user personas and corresponding customer pain points

• Designed user flows and information architecture mapping the user journey and validated design with stakeholders enabling optimal data-driven design decisions

• Developed low fidelity wireframes in Figma and conducted usability testing continuously improving product design based on feedback from users/stakeholders

• Designed hi-Fidelity wireframes and prototypes in Figma; conducted A/B testing to finalize UX design and presented the design prototype to management team Bollyfit Mobile App (Academic Project) Aug 2024 - Oct 2024 UX Designer /UX Researcher

• Conducted 15 user interviews and gathered data to understand the emotional behavior of dance enthusiasts

• Crafted the personas and defined user pain points based on insights from user research

• Developed Information architecture, user flows, card sorting, low fi wireframe, hi-fi wire frames and prototypes and testing.

Groupon Website-Redesign (Academic Project) Oct 2024 - Nov2024 UX Designer /UX Researcher

• Analyzed the landing page of Groupon website and identified the pain points.

• Improved the design by enhancing layout and contrast, navigation and typography for better accessibility and readability to the user.

Education

Diploma In UX/UI Design

Santa Clara & Northeastern University (California, USA) Jul 2024 - Mar 2025 Bachelor’s in dental surgery

Saveetha Dental College (Chennai, India) Jun 2012 – May 2017 Skills and Activities

Design Skills: wireframing, prototyping, user interview/research, usability testing, user personas, information architecture, user flows, A/B testing, journey maps Design Tools: Figma, Miro, Canvas, Behance

Activities: Level 3 accomplished speaker at Milpitas Toastmasters club, Community asphalt painting