Product Manager Senior

LAURA PERRY-FIELDS

Senior Product Manager, M.B.A.

******.*****.*****@*****.***

347-***-**** • Los Angeles, CA

Qualifications

Summary

Results-driven Product Manager with expertise in defining success metrics, analyzing data for insights, and building technology-driven solutions that align with business strategy. Strong background in collaborating with engineering, design, and data teams to deliver impactful products. Skilled in roadmap planning, strategic prioritization, and execution across multiple teams. Passionate about Product Management and solving complex customer problems through creative and scalable solutions.

●End-to-End Product Management

●Audience Personalization

●Strategic Planning & Resourcing

●Creative/UX & Development Oversight

●Advanced Data Analysis

●Stakeholder Engagement & Management

●Risk Mitigation & Consent Management

●Budget Planning & Oversight

Career

Experience

Senior Product Manager, International, Ad Monetization, IMDb 6/2022 - Current

Amazon, Santa Monica, CA

Responsible for IMDb’s entire international ad product portfolio and scaling products to new markets.

Contributions thus far:

Spearheaded IMDb’s international ad expansion, launching high-impact advertising products tailored for localized audiences, achieving a 342% YoY revenue increase in AU.

Optimized ETL workflows for ad event processing, ensuring efficient data ingestion and transformation.

Developed and implemented a strategic vision for preferred and programmatic guaranteed deals in multiple international markets, contributing to IMDb's global monetization growth.

Conducted an analysis of GDPR and DMA impact on UK/EU advertising business, identifying key issues and recommending strategic changes to adapt privacy regulations.

Implemented experimentations (A/B testing, beta programs, ML) to inform decisions, i.e. Unified Language Targeting, Contextual Targeting.

Launched a sitewide takeover product in Canada, optimizing ad delivery, resulting in improved eCPMs and ~160% revenue growth.

Built AI aps on Amazon Bedrock to apply AI-driven insights to improve ad product relevancy per geographical marketplace.

Co-marketing Chair and Wiki Manager, ProdCon 2023, 2024 1/2023 - 12/2024

Amazon, Seattle, WA

1/100s Product applicants to be selected for Amazon’s Product Management Conference.

Built out the official wiki for Amazon ProdCon. A 3-day event hosting 1,000 Product Managers per day at Amazon Corporate HQ.

Owned a start-to-finish content session centered around building products – sourced speakers & the content session itself garnered a 4.6/5.0 CSAT.

Product Manager, IT/ E-commerce, FAM Brands 6/2020 - 6/2022

Los Angeles, CA

Strategically planned for a new product rollout, managed, and oversaw onsite and offshore web development teams for Ellie.com, Marika.com, Wildfox.com, and Threedots.com. Organized strategic roadmap, driving sprints and SCRUM meetings, and merchandising and marketing team oversite for web updates and new product feature requirements.

Oversaw the engineering team and managed the implementation of a new customer account portal and several new features on Ellie.com, driving customer satisfaction and company revenue.

Collaborated with UX and engineering to develop and launch a new ‘mix and match’ subscription flow ensuring seamless personalization integration leading to a 40% increase in engagement

Collaborated with dev to create private Shopify apps explicitly tailored to the business and Integrated automated ML models for personalized promotions, marketing automation workflows, and improved subscriber retention and acquisition.

Program Manager, E-commerce/IT, Hot Topic, Industry, CA 6/2019 - 3/2020

Strategically planned, budgeted, managed, and oversaw product design and software development on web and mobile platforms for the Hot Topic / Box Lunch program, across multiple onsite and offshore functional teams. Managed strategic roadmap, identified project scope risks, and allocated and scheduled resources.

Key Contributions:

Omnichannel feature implementations: Buy online pick up in store & ship from store

Launched new iOS and Android mobile apps for Hot Topic and Box Lunch ecommerce

Product Manager, iOS, Hallmark, Santa Monica, CA 6/2015 - 6/2019

Developed strategy and implementation plan for two iOS mobile applications. Collaborated cross-functionally across multiple business units marketing, user experience, engineering, and business; documented product requirements; captured user stories and created wireframes; prioritized work to meet defined goals and KPIs; communicated milestones and potential risks to stakeholders; managed product backlog and sprints; and facilitated SCRUM.

Key Contributions:

Successfully launched mobile iOS application featured in the App Store post-launch.

Obtained consumer feedback on customer experience and made informed, data-driven decisions

Provided creative and development work oversight from concept to completion.

Education

MBA, Digital Innovation & Information Systems:

Pepperdine University, Graziadio School of Business, Malibu, CA

BA, Art History

Pace University, Dyson College of Arts & Sciences/Phorzimer’s Honors College, New York, NY

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