Product Manager Senior

Ali H. Daftarian

**** ****** **., *******, ** ***11

415-***-**** *********@*****.*** LinkedIn: in/alidaftarian Product Management Professional

Innovative product leader with a proven track record in building impactful, high-consideration digital products across behavior-based auto insurance, financial services, mobile applications, and SaaS platforms. Demonstrated expertise in leveraging cutting-edge technologies such as AI/ML, experimentation, and user-centered design to drive growth, engagement, and customer satisfaction. Professional Experience

Yogi’s Insight

Consulting

San Francisco, CA Aug 2024 – Present

Advising early stage startups and larger clients in Insurtech and Fintech Quanata a StateFarm company

Senior Product Manager

San Francisco, CA Jul 2021 – Jan 2024

- Partnered with stakeholders to develop the strategic vision and crafted the roadmap for a behavior-based auto insurance platform, focusing on user activation, engagement, and retention.

- Led cross-functional teams (designers, researchers, data scientists, engineers) to deliver features that boosted app engagement to 50%+ WAUs and 70%+ MAUs.

- Leveraged AI/ML models to identify high-risk driving behaviors, built features that reduced distracted driving by 3% and saved $2.95 billion annually in societal costs.

- Designed A/B experiments in Optimizely that improved customer retention rates by ~4%.

- Partnered with an agency and led research to validate the market need for a 0-1 product

- Partnered with insurance and finance teams to build a business case for introducing new incentives to help promote safer driving

- Built data visualization dashboards in Amplitude and Tableau for product health monitoring and SQL-based metric tracking.

Tools: Amplitude, Optimizely, Salesforce Marketing Cloud, ProductBoard, Tableau, Qualtrics.

Intuit

Senior Product Manager

San Francisco, CA Jun 2021 – Aug 2021

- Led customer research for QuickBooks Advanced to uncover SMB pain points, presenting actionable insights to leadership.

- Streamlined data migration for new customers by integrating third-party software, improving onboarding efficiency by 35%.

Tools: SaaS, customer research methodologies, vendor management. Wells Fargo

Digital Product Manager

San Francisco, CA Dec 2018 – Dec 2020

- Built a core feature for a new mobile banking app that helped gig workers plan better for their monthly expenses, achieved 40%+ user adoption rate and innovation praise for WF

- Partnered with CyberSource to securely add the ability to fund new digital accounts with debit cards, reducing fraud losses by ~$4M annually, increasing customer satisfaction and reducing customer support calls.

- Led product improvements for bank-to-bank transfers with millions of MAUs, increasing transaction speed and limits.

Tools: Competitive analysis, user personas, fraud prevention technologies, vendor management

Bills.com

Senior Product Manager

San Mateo, CA Oct 2016 – Aug 2018

- Revitalized a $40M mortgage lead generation business through online funnels, scoring engines, and optimized marketing campaigns.

- Achieved a 30% increase in lead conversions via A/B testing and personalization strategies.

Tools: Optimizely, Intellimize, SQL, in-house lead scoring and management platforms.

Western Union

Product Owner

San Francisco, CA Feb 2012 – Sep 2016

- Delivered high-value features for global money transfer products, enhancing user experience and system performance while ensuring security, quality and privacy

- Developed a two-factor authentication system, boosting annual revenues by $2M.

- Improved API performance, achieving a 25% faster load time on mobile and web platforms.

Tools: Adobe SiteCatalyst, TeaLeaf, Splunk.

Simplikate

Product Manager

Fort Lauderdale, FL Jul 2010 – Dec 2011

- Delivered five custom-branded iOS and Android apps for prominent clients, integrating cloud CMS platforms.

Stitch Media

Business Analyst (MBA Internship)

Halifax, NS, Canada Jan 2009 – Jun 2010

- Secured $600,000 in funding by developing a business plan for an interactive storytelling product targeting families and kids.

Education

Saint Mary’s University

Master of Business Administration (MBA)

Halifax, NS, Canada

University of British Columbia

Bachelor of Science, Computer Science

Vancouver, BC, Canada

Certifications

- Reforge: Retention & Engagement (Sep 2022), Mastering Product Management (Apr 2022), Growth Series (Nov 2021).

- IDEO: Foundations in Design Thinking (Jun 2021).

- Agile Learning Labs: Certified Scrum Product Owner (2015).

- Yoga to the People: Certified Yoga Teacher (2015).

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