Executive Assistant Food Service

Maria Paz Braun

Boston, MA ***** • *******@**.** • +1-857-***-****

Summary

7+ years of experience in Communications, Project Management, and Marketing across various industries including media, public institutions, agencies in both the private and public sector. Recognized by senior management for exceptional communication skills, autonomy in executing complex tasks, rapid learning abilities, and leadership qualities. Native Spanish speaker. Education

Pontificia Universidad Católica de Chile – MBA. Nº1 Latam university by Times Higher Education (THE). March ‘21 – December ‘22

● GPA: 3.6 / 4.0 – top 5% of the class. First in Commercial Management.

● Exchange program in The University of New South Wales, Sydney. Courses on Decision Making and Sustainability.

Pontificia Universidad Católica de Chile – Bachelor's Degree, Journalism and Social Communication March ‘12 – December ‘15

● GPA: 3.2 / 4.0 – top 12% of the class.

● Exchange program in University of Bologna, Italy. Courses on Art and History.

● Communications Intern at J-PAL Latin America (Dec ‘15 – Mar ‘16) and Urban Public Relations (Dec

‘14 – Jan ‘15).

Experience

ChileMass, Boston, US – Director of Marketing & Innovation Non-profit fostering Chile-Massachusetts innovation. Jul ‘24 – Present

● Organized an annual two-day event for 800 attendees, overseeing operations, speaker coordination, attendee communication, catering, logistics, and design. Conducted post-event analysis to improve.

● Generated 43,000+ impressions and reached 24,900 people through LinkedIn posts and 53,200+ views reaching 11,800 unique accounts on Instagram, for ChileMass Innovation Day event in October.

● Led a communications consultancy with an external provider to assess the organization’s current state and deliver strategic recommendations.

Kraft Heinz Santiago, Chile - Marketing Analyst South America May ‘23 – March ‘24

● Delivered +12% market share growth for both categories through coordinated brand building 360 campaigns, managing agencies (creative, media, PR, suppliers).

● Beat annual performance target by 25% by leading and implementing breakthrough digital strategy for both brands, Heinz, and Kraft.

● Achieved a 6% cost savings by efficiently managing MKT budget and supplier payments, aligning with a $2,300 annual goal.

● Brought in 4 new distributor clients that will generate $650,000 in net sales by coordinating annual Food Service fair.

Barros, Silva, Varela & Vigil Santiago, Chile - Head of Communications and Marketing Multi-service Law firm with 12 years of history and 50 employees. Oct ‘21 – May ‘22

● Boosted LinkedIn user interactions by 30% and diversified the audience (including non-lawyers) through strategic media and content management across the company's website, LinkedIn, and in-person events.

● Raised firm's international law directory appearances in by 50% through enhanced application management.

G-V Santiago, Chile - Project Manager

B2B boutique company that develops cultural marketing and Environmental, Social and Governance (ESG) projects.

Jan ‘20 – Sept ‘21

● Lead the publication of 3 official Presidency books after strategically advising Chilean President Sebastián Piñera's second term on legacy-building initiatives and led a diverse team (+15).

● Managed multiple teams, projects and clients, delivering tailored solutions that resulted in $80,000 budget conferences with +500 attendees, monument building for national commemorations, book publications.

● Supported the development of institutional relationships with IPSA companies (Chile's top 40 traded stocks) for COP25. Reached +4.000 mail subscribers and doubled social media followers for Falabella S.A’s ESG educational program after implementing content and communication strategy. Project Coordinator

Sept ‘18 – Dec ‘19

● Coordinated +10 events, publications and exhibitions for clients in the public, financial, mining and energy industry, including BCG, BTG Pactual, Chile Day Lon-NY, Bice Bank, Chilean Mining Council, Colbún S.A.

● Responsible for clients and suppliers’ relations for successful projects’ implementation. El Mercurio Newspaper Santiago, Chile - Project Coordinator. Chile's largest circulation newspaper.

March ‘18 – Aug ‘18

● Recruited +4.000 student assistants by spearheaded the relationship with 50+ schools for annual two-day seminar.

Paula Magazine, COPESA Group Santiago, Chile – Journalist April ‘16 – March ‘18

● Published +15 articles for Fashion division in digital and traditional publishing.

● Oversaw topic proposals.

● Selected for two international press coverages.

Additional

Proficient in Office, Canva, Sprout, Mailchimp, Wordpress. Language competencies: Spanish (native) and English (advanced, TOEFL 104). Citizenship: American and Chilean double citizenship Other: Director for 4 years to Fundación Formando Chile (children’s education NPO), Vinyasa Yoga Practitioner for 6+ years.

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