Communications Specialist Social Media

OBJECTIVE

To share and put to good use

the acumen and skill sets

gained over the years to

companies and younger professionals

willing to excel in generation

of ideas for business and marketing.

SKILLS

Strategic planning

Ideation

Traditional and digital

concept executions

Traditional and online

publicity

Consumer research

design

DEMETRIO S. MENDOZA, JR.

EXPERIENCE HIGHLIGHTS

CONSULTANT • MARKET CONNECT INC • 2017 - 2019

Head of consumer business unit focused on digital/social media communications. Clients: 3M, Mundipharma, Humer, Enlife CONSULTANT • CLUB MEDIA ASIA • 2010 - 2019

Currently, frontline activations work for San Miguel Brewery brands, Red Horse Beer and San Miguel Beer, supervising grassroots activities in Luzon, Visayas, and Mindanao Also handled Philippine Army’s public image audit and government lobby for Japan Tobacco Inc. to mitigate impact of draconian excise taxes.

CONSULTANT • XOLUTIONS ARE US • 2014 - 2019

Strategic and creative work for Palawan Pawnshop and Palawan Express Pera Padala. Helping drive the market standing of what began as minor pawnshop into market leadership.

CONSULTANT • SEN. TEOFISTO GUINGONA • 2012-2017

Head of the senator’s media bureau at the Philippine Senate. Provided media mileage to Senate Blue Ribbon investigations, e.g., DND chopper deal, lumad killings, Bangladesh bank heist and money laundering, PDAF scam, Philhealth scam. Wrote the senator’s 3x/week column in Abante, then Bulgar, for five years. CLIENT SERVICES DIRECTOR • JWT/WPP • 1996-2000

Head of ad agency’s account management division. Directly handled blue-chip accounts San Miguel Brewery (Red Horse, Super Dry), Pilipinas Shell, and Ford Philippines. MARKETING DIRECTOR • ACTMEDIA INTERNATIONAL • 1995-1996 Established and introduced supermarket-based in-store marketing to local FMCG producers and marketers.

NATIONAL SALES PROMOTIONS MANAGER• COLGATE-PALMOLIVE PHILS. INC. • 1984-1987

***.*********@*****.*** (+702) 63 956 377.044 9597 8153

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Overall in-charge of promotional engagements of multinational personal care company with trade and consumers. Work scope included mounting of largescale special events, interaction with Philippine Dental Association, supervision of promo agencies, and national management of promotional warehouses.

EDUCATION

AB JOURNALISM • 1972 • UP (DILIMAN)

Worked as news editor and contributor to Sinag, official organ of College of Arts & Sciences. Member, College Editors Guild of the Philippines

SECONDARY EDUCATION • 1968 • QC SCIENCE HIGH SCHOOL Managing editor of The Electron, official high school organ. Multi- awarded opinion writer, various citywide and nationwide press conferences.

VOLUNTEER EXPERIENCE / LEADERSHIP

Vice president and acting president of UP Sigma Kappa Pi Fraternity covering alumni and resident chapters

Twice elected club president, Rotary Club of Metro SFDM

***.*********@*****.*** +63-917-***-****

DEMETRIO S. MENDOZA, JR.

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