Business Development Public Relations
Resume:
Macy M. Alexander
*********.****@*****.***
PROFILE
An outgoing public relation, business development and client relationship professional with sports, media, marketing and creative consulting business experience. Natural leader, self-motivated and detail oriented with strong communication skills. Apt desire to apply experience gained towards a leadership role in a creative capacity with project management, marketing or public relations responsibilities. Retired Atlanta Falcons Cheerleader.
PROFESSIONAL EXPERIENCE
The Atlanta Voice Reporter/Host Atlanta, GA 1/18-Current
Journalist with main concentration in sports reporting. Responsible for covering the Atlanta Falcons and the Atlanta Hawks. During the political season, assigned to follow presidential, congressional and mayoral candidates. Other duties include: interviewing, live and community events host and expansion of digital content.
Food & Lifestyle TV Host Atlanta, GA 7/20-Current
On-Air host guiding talent through the on camera process. Engage with the audience to keep the energy high. Follow direction of production to enhance the scripted vision.
Make-a-Wish Georgia Volunteer Coordinator Atlanta, GA 2/15-12/17
Collaborated with 300+ volunteers around the state of Georgia to ensure visitation to Wish Kids. Spearheaded training of volunteers. Corresponded with parents and children to bring vision of wish to life. Engaged with potential sponsors/philanthropists to obtain donations.
CCA&B Infringement Coo Atlanta, GA 11/13-12/14
(Elf on the Shelf)
Selected to an advisory committee which enforced protection of company intellectual property, copyrights & trademarks. Closely monitored internet and business/brand usage, composed reports to present to company attorney and CEOs. Intensely researched law and case studies in order to stay updated on evolving court rulings.
Score Atlanta Sports Marketing Atlanta, GA 08/13-04/14
Work closely with clients such as AJC, Georgia National Guard and Sonic to assist with onsite event marketing/ activation at high school football games. Responsible for the communication between the school contacts and clients, PA announcements are delivered to press box, social media and all logics of the activation site.
Imprint Publishing Social Media Specialist Atlanta, GA 11/12-11/13
Create a social media presence for authors online to draw excitement about upcoming books
Send out press releases to target audiences for book signings/events
Build and manage relationships with possible consumers across social media lines
Connect to form an online presence through HootSuite streams.
CLASS INC. Exec Project Coordinator Atlanta, GA 10/07 –11/12
Maintain organized inventory of records through extensive use of Microsoft Word, Publisher and Excel.
Deal with time sensitive and private documents
Produce and create daily communication vehicles (emails, website & press releases) within the company for updates
Acclimate new employees working directly with the Human Resource Dept. to the CLASS brand using a variety of creative presentations
Handle sensitive and personal information of clients and CLASS employees.
Utilize negotiation and situation assessment skills to determine the most appropriate course of action in dealing with clients and employees
Novelis Brand Ambassador Atlanta, GA 9/12- 1/13
Express the message of Novelis to the consumer by educating the public about recycling techniques offered.
Plan events and functions with team members for client participation, multi-task between projects
Knowlton Library, OSU Communications Asst Columbus, OH 12/04 – 8/06
Assisted with internal and external communication by editing materials for faculty and staff.
Developed and maintained an architect field advocate database while also addressing alumni questions and
requests for information.
Authored and/or edited articles and alumni updates for the bi-annual News In Architecture magazine.
Web content creation and editing.
EDUCATION
The Ohio State University Bachelor of Arts degree, 2006 Strategic Communication Major
Member of the Public Relations Student Society of America (PRSSA) for two consecutive years:
– Event Coordinator of the Susan G. Komen Race for the Cure, Field Researcher for the Nationwide Arena
and Marketing Coordinator for OSU’s 2004 Homecoming through PRSSA’s firm The Practice.
– Heritage Festival Communications Chair devising ways to attract and broadcast events of diversity throughout the campus.
_ Black Horizons radio personality, a news, media and entertainment show that broadcast to Ohio State Students.
_ Big Brothers/Sisters Program
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