Product Manager Subject Matter

Raul Martinez MBA Graduate Fellow

** ***** ******** ******, ** 92606 949-***-**** ***************@*****.***

Senior Product Manager

Successful new product management and development expert in Agile Scrum and Waterfall methodologies. Profitable Product Marketing/Management in B2C, B2B, B2G, B2D, B2B2C markets. Subject matter expert in Product Life Cycle Management of the 4Ps of Marketing as well as Profit and Loss product line ownership. Trained SAFe Product Owner/Product Manager/Scrum Master/Release Train Engineer. A Subject Matter Expert in Lean manufacturing, program and resource management, and people management of direct and dotted line members. Subject Matter expert in product roadmaps and strategic planning. Subject Matter Expert in customer-based product feature prioritization, customer testing (A/B, User Acceptance Testing). Subject Matter Expert in product training of customers, sales and support. Subject Matter Expert in leading, collaborating Engineering (Architecture), Business, Sales, Operations, and Logistics of product definition, product feature prioritization, and product development.

Core Competencies

SaaS AI AWS, Azure cloud deployments ERPs, CRMs. Middleware, data warehouses 3rd party integrations of Lenders/Background, Fraud, Credit checks Conducted financing and transactions of credit cards, loans, orders, purchases SAFe 5.0 Mobile Android & iOS Apps Live Video Streaming UI/UX & Mockups IoT New Product Development Product Management Budget Management Customer Research Strategic Planning Product Roadmaps Engineering Management Dev Ops Management Feature & Product Development Confluence Jira WiFi

Product Successes

* Ingram Micro: Launched a US$1B SaaS cloud-based finance, leasing service

* ODKMedia: Defined, Developed & Launched a live video streaming service AWS – based for exclusive LATAM content with 400,000 new subscribers in first month

* Tektronix: Winner EMMY Technical Product of the Year PQA300 a video picture quality system

* AT&T / DIRECTV: Launched 25+ new satellite, streaming, IoT, WiFi & OTT products for 44M US & LATAM subscribers

* HP: Launched the Photosmart brand of digital cameras, printers in the US

* Emida: Launched a retail POS & mobile app cellular sales & finance, bill pay service of US$1B transactions / yr

Professional Experience

INGRAM MICRO August 2022 – December 2024

Senior Product Manager

Defined, managed, developed, launched four net new, cloud - based services for a US51$B SaaS company integrating ERPs, CRMs, middleware, data warehouses, 3rd party lenders/fraud/credit/background checks for customer financing, credit card purchases, sales, orders

* Integrated API-based ERPs /CRMs/middleware, lenders, 3rd party services for a finance, cloud-based service that handles $1k-$1M transactions

* Implemented agile scrum methodology SAFe across the company among 7+ ARTs (Agile Release Trains)

* Developed, implemented, launched a new AI automated onboarding process of the US top 15 vendors, i.e., F5, Apple, Nvidia, Cisco, etc., by automating the legacy, manual quote & order process that reduced process time from two days to less than five minutes

* Developed, implemented, launched in the top 10 countries an automated customer onboarding (reseller) service that completes background, credit & fraud checks and creates new IM accounts (resellers) for financial transactions

* Developed, implemented, launched for IM Associates (+10,000 world-wide) a complete new notification service that integrates calendar, emails user defined events with a bell icon, panel, etc of quotes, orders, etc

Nextiva 2021-2022

Senior Product Manager

A SaaS company, launched an integrated calendar, notification & meeting services via web & app

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ODKMedia 2020-2021

Senior Product Manager / Director Product & Operations

Defined, Developed & Launched video streaming OnDemandLatino.com as an AVOD of mobile (iOS & Android) & web TV (Android, LG, Samsung, Apple TV)

* Implemented agile scrum (SAFe) methodology that prioritized features, MVPs, & daily dev ops

* Executed roles business manager, product manager, editing / operations manager and Director of teams in LATAM, US, Vietnam & Korea

* Identified, sourced & configured video ingest, editing, and AWS cloud services among 3rd parties in LATAM, US, Korea and Vietnam

* Managed LATAM Content Providers (CPs) for video stream OnDemandLatino.com

* Achieved +400k new users / subscribers first four months, 200% above target

DIRECTV / AT&T 2012-2020

Principal Product Manager / Director

Defined, Developed, Program managed & launched +25 new set top boxes, Wifi devices, power supplies, remotes, LNBs for satellite, streaming & OTT (IoT) for 44MM subscribers in US and LATAM

* Developed mobile apps (iOS, Android), CTV apps & set top box streaming

* Managed cross-functional teams and Tier-1 vendors (Samsung, Humax, Zinwell, Broadcom, Apple, Google, etc.)

* SAFE 4.0/4.5 trained Epic Owner, Scrum Master, Product Owner, Release Train Engineer & Product Manager

Bitcentral 2011

Senior Product Manager

Launched mobile app (iOS) Create for + 600 US news stations to field capture video, edit, publish & broadcast (Live)

Meissonier Bicycles 2010

US Business Development Manager

A US based carbon road bicycle company with custom built framesets, bicycles in Taiwan

IMC Networks, 2009

Senior Product Manager

A hardware and software networking company, including optics and IT integration

Emida International, Product Manager 2006-2009

Senior Product Manager

A US-based bill pay, cellular products and services in US, LATAM and Middle East of +1USSB transactions / year

Racal Instruments / EADS 2003-2006

Senior Product Manager

A Thales company that developed PXI based instrumentation and software in US, Meddle East and Europe

Education

MBA, Graduate Fellow, The Pennsylvania State University

BSEE Electrical Engineering, University of California, Irvine

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