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Content Writer Strategist

Location:
Nairobi, Nairobi County, Kenya
Posted:
February 06, 2025

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Resume:

Tony Philip

Freelance Web* Content Strategist Cryptocurrency & Blockchain Storyteller

DeFi & NFT Content Expert Ghostwriter

E-mail: ************@*****.***

LinkedIn: https://www.linkedin.com/in/tony-philips-8bb48928/ Top Skills

Cryptocurrency Content Creation DeFi & NFT Narrative Development Web3 SEO Optimization Crypto Thought Leadership Whitepaper Writing DAO & Metaverse Content Strategy Product Review Content Evergreen Guides & How-Tos MOFU/BOFU Content

Certifications

Certified Author (Amazon KDP)

Professional Content Writer

Professional Summary

I write web3 content for blockchain/crypto projects, web3 infrastructure companies, and traditional companies entering web3 space. I’m a results-driven ghostwriter with over 10 years of expertise in creating content for different industries. I simplify complex phrases into engaging, conversion-focused narratives. I have written thousands of SEO-optimized articles, product reviews, crypto and blockchain content that drive sales and increase audience engagement. My content bridges technical complexity with mainstream adoption while collaborating with clients to build trust with each piece I create. Key Achievements

Generated $2M+ in lead revenue for ICOs and DeFi platforms through high- converting blog campaigns from 2017 – 2019.

Ranked 15+ NFT and Crypto articles on page 1 of Google using targeted Web3 SEO strategies.

Launched viral product reviews for alternative healthcare startups and generated hundreds of thousands of dollars in revenue.

Created evergreen guides for crypto-based companies, attracting over 50k organic reads.

Professional Experience

Self-Employed Web3 Content Strategist & Ghostwriter Oct 2024 – Present

Develop SEO-optimized content for Web3 startups, including evergreen guides, tokenomics guides, and whitepapers.

Create compelling NFT project roadmaps and metaverse storytelling frameworks that increase website traffic by over 50%. SEO Vendor (White Label Agency) Senior Web3 Content Specialist Feb. 2021 – Mar. 2023 Henderson, NV, USA

Spearheaded content strategies for 10 clients and improved organic search by 60%

Optimized over 200 healthcare-focused blog posts and landing pages, driving $1.5M in annual client revenue.

Coindoo (Crypto News Platform) Lead Crypto Content Writer June 2018 – Sep. 2023 Iasi, Romania

Published 300+ articles on DeFi protocols, NFT trends, and blockchain innovations, averaging 20k monthly reads.

Collaborated with developers to simplify smart contract mechanics into user-friendly guides.

Wrote hundreds of reviews and price predictions for different coins, increasing product visibility and organic search.

Valnet Inc. Blockchain Ghostwriter Dec. 2022 – Oct. 2023 Montreal, Canada

Researched and authored 50+ thought leadership articles on DAOs and decentralized governance for anonymous industry leaders. Finodes LTD Evergreen Guides Writer Aug. 2022 – Dec. 2022 London, UK

Produced evergreen guides on various cryptocurrency and blockchain topics, attracting up to 1M monthly reads.

Crafted 10+ platform/product reviews for crypto startups, leading to increased visibility and organic search.

Live Samples

https://medium.com/me/stats/post/6d59af057e06

https://finbold.com/guide/crypto-day-trading/#h-choosing-a-crypto-day- trading-strategy

https://www.makeuseof.com/best-crypto-exchanges-staking-polygon/

https://www.thedailyworld.com/marketplace/best-meal-replacement- shakes-ranked/

https://coindoo.com/harmony-price-prediction/

Education

The Writers Bureau Comprehensive Creative Writing Sep. 1998 – Sep 2000 Manchester, UK

Coursework: Digital Storytelling

Technical Writing

Article Writing

Digital journalism

My 2 books, Organic Supplements for a Healthy Heart and From Human Intelligence to Machine Minds are available on Amazon KDP.



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