UX/UI Designer

Subhu Mehalingam

UX/UI Designer with *+ years experience in D2C, E-Commerce, EdTech and Marketing, specializing in visual design and building design systems. A self-starter with a growth mindset, adept at collaborating within cross-functional teams.

+1-872-***-**** • ***************@*****.*** • linkedin.com/in/subhum • subhu.xyz (Portfolio) EXPERIENCE

Product Designer Toothsi (Healthcare Tech D2C, E-Commerce), Bengaluru Feb 2022 - Aug 2022

● Boosted conversion rate by 10% with the strategic launch of a new membership feature, using data-driven insights from market research and user feedback.

● Led customer-focused projects, including the redesign of landing pages, by using data-driven insights from user feedback and market research.

● Designed and implemented a scalable design system with 30+ reusable components, improving brand consistency across web and mobile platforms, reducing design-to-development turnaround time by 25%.

● Conducted usability testing and created user flows, wireframes, and prototypes within an agile framework, aligning customer journeys with business objectives.

● Redesigned landing pages, resulting in a more intuitive user experience and increased user engagement. UI Designer Mastree (EdTech, Startup), Bengaluru Dec 2020 - Jan 2022

● Developed reusable design components, illustrations, and interactive assets for a scalable design system through close collaboration with back-end developers and product managers.

● Optimized onboarding flows for K12 courses, driving a 15% increase in product adoption by addressing user pain points through research-backed design improvements.

● Created user personas, journey maps, and conducted surveys to understand user pain points and motivations.

● Collaborated with product managers and developers to align digital product features with user-centric strategies, ensuring brand consistency across all user interactions.

● Led a cross-functional design team of 4, overseeing design QA, managing milestones using Jira and Confluence and delivering high-quality user experiences. Visual Designer Sterling AG (Marketing Agency), Mumbai Feb 2020 - Nov 2020

● Developed data-driven visuals (infographics, dashboards, and marketing content) to facilitate client communication and decision-making processes.

● Led global social media campaigns for clients, achieving a 30% increase in user engagement by creating impactful visual content tailored to customers’ needs.

● Collaborated with marketing teams to design marketing and social media campaigns, aligning visuals with the brand voice and customer expectations.

Architect 23 Degrees Design Studio, Hyderabad Jul 2018 - Dec 2019 EDUCATION

M.S. in Human-Computer Interaction DePaul University, Chicago Sep 2022 - Nov 2024 Communications and Social Media Chair at XD Roundtable Graduate Presidential Scholarship Recipient B.Arch in Architecture and Design Hindustan University, Chennai Jun 2013 - Jun 2018 Student Coordinator of National Association of Students of Architecture Convention University Magazine Team Lead EXPERTISE

Tools: Figma, Adobe Creative Suite, Axure RP, Jira, Confluence, Miro, Atlas.ti, Framer, Storybook, Tableau Skills: HTML, CSS, JavaScript, User Research & Analysis, Interaction Design, Design Systems, Rapid Prototyping

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