Customer Success Project Management

Bobbi Butler-Schreib

NY, NY 516-***-**** *********@*****.*** https://www.linkedin.com/in/bobbi-butler-schreib

OSOS ID: NY027709354

Professional Summary

Deliver innovative executive leadership and customer success development. Accomplished internal and external customer sales support leader with extensive experience in hiring, human capital management, and guiding new staff through accountability and career development. Specializing in political advertising, addressable advertising, and governance guidelines. Skilled in navigating full-cycle project management, including workflow, communications, implementation, process improvement, and problem-solving. Dedicated to exceeding company objectives while increasing corporate revenue.

Areas of Expertise

Team Leadership

Customer Success

Project Management

Political Campaigns & Governance

Strategic Planning

P&L Reporting

Business Strategy

SaaS Environments

CRM Integration

End-to-End Platform Integration

Human Resource & Leadership Development

Microsoft Office

Professional Experience

Innovar Solutions (Contract) Business Analyst 2024

Provided strategic oversight to sales support systems, ensuring efficient and effective processes for driving revenue.

Delivered strategic leadership in political advertising guidelines, live sports, and programming, maximizing client placements and bottom-line growth.

Leveraged consultative, problem-solving approach to maintain exceptional customer service.

THE NY INTERCONNECT, New York, NY Vice President Strategy & Campaign Solutions Manager 2018 - 2024

Led design and implementation of critical systems migrations. Executed operation and sales strategy for new product deployments.

Managed and trained a staff of 25 in a fast-paced, deadline-driven environment. Reported directly to SVP and CTO.

Held accountability for sales execution and billing of $300M in advertising cable revenue in the Tri-State NY Metropolitan area, realizing a 98%-99% run rate from prospect to invoice.

Integrated sales processes with content management systems for programming and inventory metrics, providing sales stakeholders and account teams with high-level service and performance.

Liaised between ad agencies, Content providers, MVPDs (Verizon, Altice, Spectrum, and Comcast),cand rep firms, streamlining business processes and improving time to air.

Integrated the first national station cable system addressable solution in the US in partnership with Visible World.

Functioned as SOX Compliance Officer for Operations, facilitating successful annual accounting audits.

Project-managed addressable, interactive ad, and VOD services, leading startup operations and implementing best business practices.

Consulted with Technical Ops and Commercial insertion on policy creation in Spot Cable Local market, delivering quick turnaround time from prospect to air.

Proactively communicated programming data to all MVPD partnerships, ensuring successful execution of live programming and sporting events.

Rolled out new policies, procedures, and workflow for traffic, sales, and commercial insertions staff, maintaining innovative operations in response to market conditions.

Additional Roles Held:

THE NY INTERCONNECT, New York, NY Vice President, Traffic Operations 2010 - 2018

Managed operational workflows and coached high-level specialists on facilitating training on new workflow processes and procedures.

Launched and implemented traffic software applications, including Imagine-Eclipse, XG, Freewheel, Strata, TIM, and OSCAR.

Consulted Network Affiliates Operations to execute Special Event Network Avail Changes.

Optimized revenue in times of oversell to maintain contract share, impressions & ratings points.

THE NY INTERCONNECT, New York, NY Director, Traffic Operations Year - Year

Facilitated weekly team meetings, including rotating ownership among team members and coaching on agenda-building steps.

Led monthly process and procedure meetings with Traffic Management Team to gather feedback for enhancing Process and Procedures Manual.

Streamlined workflows for internal stakeholders and clients to improve POP process and enable scale for multiple departments and products.

Education

Bachelor of Arts (BA), Business Administration, Minor: Marketing & Business Management, Hofstra University, Uniondale, NY

oFounding Member and Vice President, Alpha Kappa Psi Business Fraternity / Sorority, Hofstra Chapter

Publications

Client Fulfillment and Traffic Operations: A Peek Behind the Curtain,, MediaVillage.com, June 24, 2019

Contact this candidate