Ux Designer User Experience
Resume:
Ali Naseer
UX.UI.Leadership
***********@*****.*** 571-***-****
Ali Naseer LinkedIn Profile • San Jose
Alinaseer.carbonmade.com (Portfolio)
Hi, I’m a UX Designer with extensive
experience creating complex user flows, and
robust designs. Driven by empathy,
curiosity, and a love for lattes.
Methodology
Skills and Software
Interaction Design, Human Computer Interface (HCI), User Experience Design, User Research, Front End Coding, Accessibility, Content Management, Responsive Prototyping, Wire-framing, Flow-charting, Typography, User Stories, Persona Development, Task Analysis, Documentation, Database knowledge, Agile, Project Management, Machine Learning, Figma, Adobe XD, Photoshop, Sketch, ChatGPT, Midjourney AI Art, Invision, Balsamiq, Justinmind, Fluid UI, Axure, iRise8, Visio, Photoshop, Illustrator, Dreamweaver, InDesign, Microsoft Project, Rally, Principal Word Press, SharePoint Designer, Omnigraffle, Bootstrap, JIRA, Confluence, Overflow, Miro, HTML, HTML/5, CSS, CSS3, JavaScript, jQuery Experience
Alpha Squared Dec 2023 — Present
Senior Interaction Designer
• Launched Osteo-to-go, a mobile health app facilitating in-home Osteopathic appointments for a medical business. Currently working on supporting day-to-day activities of the organization. Digon Sphere Inc. Consulting, Various Contracts, Multiple Locations in Bay Area Apr 2013 — Jan 2023 Principal UX UI Consultant
Zoey Crush Contracts / Global NDA
(Dec 2022 — Jan 2023) : Developed
groundbreaking software application
tailored for corporate entities, which won
the best use of technology award.
First Republic Bank (Mar 2022 –
Dec 2022): Formulated novel web
application from the ground up to merge
diverse bank client information, such as
trust, personal, and corporate accounts,
from multiple FRB ecosystems onto the
FRB cloud.
Ernst & Young (Jan 2022 – Mar
2022): Transformed manual tax procedure
from Excel sheets to a tailored application
with personalized functions. Led
brainstorming sessions, crafted workflows,
interviewed end users and stakeholders,
and produced wireframes.
Page 2 3
San Francisco Housing Services
Administration (SFHSA) (Mar 2021 –
Dec 2021): Redesigned SFHSA-internet
and Intranet interfaces, implementing
US Web Design System to align with
federal websites. Revamped Drupal
elements according to HSA style
guidelines.
SeneGence (Jan 2021 – Mar 2021):
Restructured a major cosmetics company
through a creative discovery process to
enhance user experience. Enhanced
customer and distributor retention by
revamping the CMS and back office.
Adobe XD, MIRO.
Project Branious (Jan 2020 – Dec
2020): Crafted design for a children's
educational app. Devised app's flow and
screen layouts. Collaborated with subject
matter experts to understand child
learning styles. Incorporated insights to
enhance and refine the application.
Employed a mobile-first design approach.
Bank of the West (Nov 2019 – Dec
2019): Configured commercial loan
application for the bank. Implemented
user flows to optimize client user
experience. Rolled out intuitive and easy-
to-follow flow for clients. HTML, CSS,
Figma and Bootstrap.
Apple (Apr 2019 – Nov 2019):
Transformed a manual ordering and
training procedure into an online platform
named Supplier Care and Partner Portal,
respectively. Collected needs from
potential customers, both internal and
external. Provided fully functional coded
wireframes. Sketch, JQuery, Bootstrap,
HTML, CSS.
Albertsons (Safeway) (Sep 2018 –
Mar 2019): Collaborated with Product
Owners to revamp UX Flows and
Architecture, enhancing user experience
across all Safeway banners. Consulted on
projects ‘Unified Customer Application’
and ‘Meals and Recipes’. Adobe Creative
Suite, HTML, CSS, Bootstrap
Project Shiftmagic (Nov 2017 – Aug
2018): Established a concept for shift
exchange application for doctors at Kaiser
Permanente to swap shifts seamlessly via
mobile devices. Facilitated instant shift
exchanges through mobile phones.
Enabled communication through email,
text, or mobile messages among users.
Hologic (Mar 2017 – Nov 2017):
Created, defined, architected the user
experience process of how a radiologist
will interact with medical imagery in a
new software called Prima that combines
X-ray and Cat scan images in one
machine. Helped design hand held remote
for use with Prima.
MiddleScholars (Sep 2016 – Feb
2017): Crafted the user flow and
experience for a cutting-edge machine
learning application, garnering attention
in the e-learning and conference sectors.
Created mockups, wireframes, and
tailored Bootstrap stylesheets to align
with client specifications. Executed
usability research and testing,
incorporating feedback to refine design.
HTML, CSS, Bootstrap.
State of California Insurance Fund
(Dec 2013 – Oct 2016): Overhauled legacy
modules by generating high-level and
detailed mockups and prototypes.
Combined several apps into a single
entity. Engineered themes, style guides,
and workflows. Presented innovative
ideas and solutions for complex challenges
to the management team. Advocated for
user-centered design principles. Carried
out user task analysis. Documented
changes for SCIF IT records. Developed
the "CARE TEAM Style Guide." HTML5,
CSS3, Bootstrap, JQuery, Javascript,
Figma.
Advanced Computer Concepts
(May 2013 – Nov 2013): Took on design
project for ACC, a government contractor
based in Washington D.C. Company has
been in business for 31 yrs. but lived with
a very dysfunctional, outdated website,
which did not earn any stars for design
and interaction. Initiated project directly
with president of company, provided
concept, page flows, wireframes, high
fidelity comps, style-guide, and a working
prototype in the form of a responsive
website. New logo also designed and
proposed.
Page 3 3
BMC Software, San Jose, CA Sep 2012 — Apr 2013
Senior Interaction Designer
• As part of UI Framework team, formulated strategy, reworked and enhanced the user flow and interaction design of legacy applications. Designed the UI Framework with consistent interaction to provide a unified and seamless user experience between different applications. Conducted high-level and deep-dive research meetings with various clients to gather requirements. These were used to produce comps and wireframes for proposed updates or changes to specific projects. Used Balsamiq, Fluid UI, and Photoshop to produce these samples. Documented project in Confluence site for easy access. Created UX design guidelines and specification document. Guided developers into incorporating latest UI and IxD best practices to enhance existing software based on customer feedback. Made recommendations to Mobile team. Western Union Digital, San Francisco Nov 2011 — Sep 2012 Principal UX Consultant
• Designing the future WU website with new look and feel, in keeping with Western Union’s desire to be on the cutting edge of user experience. Documented and updated design specifications and guidelines. Created flow diagrams, sitemaps, wireframes, etc. Incorporated latest UI and UX principles to code while maintaining site theme and branding. Designed site for maintaining customer loyalty, by building in rewards, achievements, etc. Helped retain customers who did not qualify by offering tiered options to other methods of sending money. HTML, CSS, JQuery. Additional Experience
Lead UX Architect – ICS-NETT, Fairfax, VA
Lead UX Architect – United States Census Bureau, MD Consultant – Dynamic Systems Technology, Fairfax, VA Web Designer – Caliber Associates, Fairfax, Virginia Education
B.S. Computer Graphics Technology, specializing in Web Design, Development and Interactive Multimedia Purdue University - West Lafayette, Indiana
Associate of Arts
STLCC – Saint Louis, Missouri
Certifications & Courses
Mastering Design Thinking (MIT)
PMI - Project Management Institute
Fundamentals of Project Management / Team Dynamics / Project Management Communications Cheetah PM Course
Honors & Awards
Certificate of Appreciation Decennial Census 2010 – U.S Census Bureau Squad Leader, Fast Track, Hughes Aircraft Company Marksman, Achievement Medal – KS Army National Guard I.E. Geib Scholarship, Purdue GTO Scholarship, National Science Foundation Scholarship – Purdue University
Contact this candidate