A Touch Campaign Management

Location:

Oakland, CA

Posted:

February 04, 2025

Contact this candidate

Resume:

RYAN OHEARN

Director of Technology

Personal details

Ryan OHearn

*******@*****.***

1-415-***-****

Oakland, CA

linkedin.com/in/ryanohearn

Skills

Angular, React, Node,

Express, RXJS, Express,

JQuery, GIT, Node, SASS,

Less, Agile Development

Languages

TypeScript, JavaScript/ES6,

SQL, Python, HTML, CSS

Patents

Methods and Apparatus

for Efficient Execution

of Modules US

10,810,634 B2 · Issued

Oct 20, 2022

Methods and Apparatus

to Identify Sponsored

Media in a Document

Object Model US

11,349,942 B2 · Issued

May 31, 2022

PROFESSIONAL EXPERIENCE

Seasoned Engineering Director with over 10 years of experience leading integrated web strategies and complex web programs in tech and consumer finance sectors. Proven track record of developing and executing sophisticated, cross-functional web strategies that drive user engagement and conversion. Expert in collaborating with Marketing, Product, Engineering, and Creative teams to deliver cohesive and compelling web experiences. Data-driven leader with a customer-centric approach and a strong analytical mindset.

CORE COMPETENCIES

Web Strategy & Execution: Expert in defining and driving overarching web strategies, including site updates, landing page experiences, and optimization to support acquisition, conversion, and retention.

Cross-Functional Collaboration: Skilled in partnering with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, and always-on programs.

Data Analysis & Optimization: Proficient in analyzing page performance and user behavior to generate data-driven hypotheses and inform strategies for continuous web experience improvement. Leadership & Team Development: Strong leadership presence with the ability to lead, influence, and direct projects and processes across multiple teams.

WORK EXPERIENCE

Director of Technology, Nielsen

03/2011 – 09/2023

Owned the overarching web strategy, including site updates and landing page experiences, supporting acquisition and conversion efforts.

Collaborated with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns and product initiatives, ensuring accurate messaging and capabilities. Developed and implemented engineering processes and procedures to ensure efficient and effective operations. Analyzed and monitored page performance and user behavior, generating data-driven hypotheses to improve the web experience. Led the development and launch of Nielsen Digital Ad Ratings campaign management and tag generation site, enabling real-time ad campaign tracking and monitoring.

Director of Technology, Vizu

05/2007 – 09/2011

Designed, built, and maintained client and administrative campaign management tools, enhancing user engagement and conversion Developed ad-tracking tags, including the SmartTag, to monitor ad effectiveness across millions of daily exposures on thousands of websites.

Built and maintained testing suites to ensure ad-tracking tags' functionality across multiple browsers and operating systems. PROJECTS

Team Lead, Ad Brand Effectiveness

Developed a JavaScript ad tracking tags to identify repeat viewers and inform the server. Based on exposure data, companies were able to measure brand lift. This system monitored ad effectiveness across millions of daily exposures on thousands of websites. Led developer team to build self-service client/admin ad campaign tools (tag generation, user management, real-time results monitoring).

Team Lead, Campaign Management

Led development and launch (on time, on budget) of Nielsen Digital Ad Ratings campaign management & tag generation site with user management for clients & internal teams (Angular, MySQL, Java). This enabled real-time ad campaign tracking & monitoring. Managed a developer team to rebuild Digital Ad Ratings API (ad tag generation) aligning with product specs and client needs. Documented requirements while ensuring smooth transition and no disruption to downstream processing.

Process Owner, Content Link

Led & optimized dev team: adopted 2-week release cycles, implemented secure AWS access (AWS Vault), prioritized security upgrades, & tracked/resolved software defects. Enforced code reviews, linting & documentation and Agile processes. Reduced production incidents by 25%.

CERTIFICATES

Building RESTful APIs Using Node.js/Express

NIIT

04/2024

Advanced React