Social Media Digital Marketing

Eugene Grant-Sinclair https://seodeveloper.online 18124 Green Meadow Drive, Encino, Los Angeles, CA 91316 ********.*******@*****.*** LinkedIn: https://www.linkedin.com/in/eugenesinclair/ Drive Lic. C3955406 PROFILE

Search Engine Optimization Manager with over 20 years of extensive expertise in crafting and executing innovative SEO strategies, enhancing digital visibility, and driving substantial user engagement. Proficient in data analysis, team leadership, and digital marketing, with a proven track record of aligning SEO goals with broader marketing initiatives for long-term success. Passionate about pioneering cutting-edge techniques to stay ahead of industry trends and elevate brand performance in the digital landscape.

EXPERIENCE

Black Diamond Technologies LLC

California, United States

07/2023 - Present

• Developed social media strategies to enhance brand visibility and drive user engagement.

• Designed UX interfaces to improve user experience, integrating SEO best practices.

• Created online ads optimized for search engines, increasing click-through rates.

• Conducted keyword research and competitor analysis to elevate search engine performance.

• Aligned SEO goals with marketing initiatives for seamless integration and optimization.

• Pioneered cutting-edge SEO techniques, staying ahead of algorithm changes and industry trends to maintain a competitive edge.

• Orchestrated cross-functional efforts to align SEO goals with broader marketing initiatives, fostering seamless integration.

• Developed forward-thinking SEO strategies that anticipate market shifts, positioning the brand for long-term digital success.

• Spearheaded innovative SEO strategies, anticipating market shifts and positioning the brand for long-term digital success through data-driven insights and trend analysis.

• Conducted comprehensive keyword research and competitor analysis, leveraging findings to elevate search engine performance and drive measurable improvements in organic traffic.

• Optimized online ads for search engines, significantly boosting click-through rates and enhancing overall campaign effectiveness through strategic keyword placement. Tenerity

Connecticut, United States

06/2021 - 01/2023

Senior SEO Marketing Manager

• Responsible for developing and executing complex SEO strategies.

• Managed a team of SEO specialists (SSM, PPC, On-Page Programmers and Advertising Vendors). • Analyzed campaign performance and provided SEO strategies.

• Ensured high-quality deliverables, including reports to the VP of Marketing.

• Presented detailed reports on SEO performance to team leaders and supervisors.

• Stayed updated with the latest SEO best practices and algorithm changes; essentially leading the overall SEO strategy for a company with a deep understanding of data analysis and company needs.

• Brought sites up to ADA and Google compliance.

• Added responsive coding to sites.

• Increased traffic and sales by 30% within my first 3 months.

• Established guidelines and strategies for SM posting.

• Established web development guidelines.

• Established a centralized information portal.

• Created and customized CRM for clients as well as in-house (SuiteCRM).

• Led SEO strategy, analyzing campaign.

• Performance and presenting detailed reports.

• Implemented data-driven approaches, resulting in significant traffic and sales growth within the initial quarter. • Developed and executed complex SEO strategies, staying updated with the latest best practices. • Established web development guidelines and created customized CRM solutions for clients and in-house use. • Managed SEO specialists team and vendors, ensuring high-quality deliverables.

• Brought sites to ADA and Google compliance, implementing responsive coding and a centralized information portal.

• Spearheaded overall SEO strategy with a deep understanding of data analysis and company needs. • Established guidelines for social media posting, driving brand consistency and engagement. • Collaborated with cross-functional teams to align SEO strategies with broader marketing objectives • Provided expert SEO guidance to team leaders and supervisors, fostering a culture of continuous improvement.

• Spearheaded data-driven SEO strategies, analyzing campaign performance and presenting detailed reports. • Achieved significant traffic and sales growth within the first quarter. Azizi Dental Co.

Green Dental & Orthodontics Dental Implant Clinic, EZ Dental, South Bay Dentistry & Orthodontics Sherman Oaks, CA, Ladera Heights, CA, Gardena, CA 11/2017 - 06/2021

Digital Marketing Manager & IT Manager

Green Dental & Orthodontics – www.greendental.com

South Bay Dental & Orthodontics - www.southbaydental.com EZ Dental & Orthodontics - www.ezdental.com

• Coordinated with media experts, ensuring alignment with organizational goals and objectives. • Spearheaded digital marketing strategies, boosting new patient inquiries by 40%.

• Optimized web presence and social media protocols for dental practices.

• Analyzed campaign data to refine strategies, managed budgets, and delivered performance reports. • Implemented SEO techniques to enhance online visibility for dental clinics.

• Coordinated with advertising experts and internal teams to develop growth strategies.

• Led digital initiative to conform with organizational objectives across multiple dental practices.

• Orchestrated IT asset maintenance plans and established branding guidelines for social media accounts. • Significantly improved the digital footprint of dental clinics.

• Pioneered comprehensive digital marketing and IT management solutions, fostering technological advancement in multiple dental practices.

• Spearheaded digital transformation, boosting patient inquiries by 40%.

• Implemented cutting-edge SEO campaigns, significantly enhancing online visibility for dental practices.

• Orchestrated seamless coordination with media experts and internal teams, aligning digital initiatives with tactical ads and objectives to drive growth in dental practices.

• Optimized web presence and established social media protocols, delivering measurable results in brand visibility and dental practices.

LaMountain Communications LLC

Somerville, New Jersey

09/2013 - 10/2017

• Developed company and client websites in HTML, WordPress, Php, and CSS.

• Established guidelines and strategies for SM posting for clients and in-house projects. • Established Maintenance plan for all IT-related assets.

• Establishment and branding for all SM internal and client accounts.

• Developed SM management procedures and protocols for internal and client accounts. • Spearheaded website development using HTML, WordPress, PHP, and CSS, while implementing cutting-edge social media strategies for diverse clients.

• Established a comprehensive IT asset maintenance plan, enhancing system reliability and reducing downtime for improved operational efficiency.

• Pioneered brand-aligned social media management protocols, fostering consistent messaging and engagement across internal and client accounts.

• Developed data-driven SEO strategies, analyzing market trends to optimize client visibility and drive measurable growth in online presence.

• Led cross-functional teams in executing multi-faceted projects, ensuring seamless integration of IT, SEO, and social media initiatives.

• Spearheaded website development using HTML, WordPress, PHP, and CSS, while implementing cutting-edge social media strategies for diverse clients.

Unity Cinematic

Somerville, New Jersey

07/2013 - 10/2017

Video Editor

• Edited using Premier and Adobe Suite products. This is a subdivision of LaMountain Communications LLC. • Assisted in the creation of TV commercials for clients.

• Optimized video editing processes, significantly reducing turnaround time while maintaining high-quality output for diverse client projects.

• Fostered strong partnerships with creative teams, ensuring seamless integration of client visions into compelling TV commercials.

• Meticulously refined video content, enhancing visual storytelling and brand messaging for a wide range of commercial projects.

• Conceptualized and executed innovative visual narratives, elevating brand presence and audience engagement for TV commercial clients.

• Cultivated robust partnerships with creative teams, seamlessly integrating client visions into compelling TV adverts.

Global Resource Solution Technologies

Somerville, New Jersey

10/2010 - 11/2013

Webmaster/Developer/SEO

• Developed websites for construction industry software.

• Responsible for SEO for clients and in-house web presence.

• Established SM profiles and branding.

• Spearheaded development of cutting-edge websites for construction software implementing SEO strategies to boost online visibility and create an impactful digital presence.

• Engineered robust CMS back-ends for client, and company sites, optimizing user experience and streamlining content management processes.

• Established and managed social media profiles, crafting a cohesive brand identity that enhanced market recognition and engagement.

• Partnered with cross-functional teams to align Web development projects with business objectives, ensuring seamless technical and strategic goals integration.

• Pioneered innovative Web solutions, anticipating industry trends to position the company at the forefront of digital transformation in the construction sector.

• Pioneered cutting-edge websites for construction software, enhancing digital presence. Engineered robust CMS back-ends,

• optimizing user experience and content management. All L.A. Computer Service

11/2010 - 10/2011

Sr. Engineer

• Managed networking, and Web development, focused on online marketing.

• Developed custom digital signage solutions.

• Pioneered IT services expansion, broadening offerings from local to national markets. • Drove significant growth in client base and service portfolio.

• Engineered modular IT solutions for SMBs, integrating networking, security, and online marketing.

• Developed remote support capabilities, enhancing service efficiency. Fantastic Graphics

Gainesville, Florida

01/2007 - 12/2008

Sr. Online Marketer

• Established a digital marketing division.

• Established protocols and procedures for the online marketing division

• Online marketing.

• Planning, implementation, and maintenance of VOIP phone Systems.

• Developed Web for in-house and client projects.

• Spearheaded the digital marketing division, implementing cutting-edge SEO strategies and VOIP systems while developing bespoke Web solutions for clients.

• Established and optimized online marketing protocols, driving significant improvements in client engagement and conversion rates.

• Analyzed market trends to refine SEO techniques, resulting in enhanced online visibility and improved search rankings for clients.

• Partnered with cross-functional teams to integrate VOIP systems, streamlining communication and boosting operational efficiency.

Shox Marketing Inc

01/2004 - 06/2008

Gainesville, Florida

CIO/Online Marketing Director

• Responsible for all technical staff.

• Senior Online Marketing Project Leader.

• Managed overseas staff in the Ukraine

• Developed and implemented marketing projects together with the other members of the Board. • Led technical staff and overseas

• team in Ukraine, spearheading online marketing projects.

• Pioneered cutting-edge marketing strategies as CIO/Online Marketing Director.

• Orchestrated cross-functional teams to implement forward-thinking digital campaigns. • Optimized online marketing operations, enhancing project efficiency and ROI.

• Leveraged technical expertise to streamline processes and boost team productivity.

• Fostered technical and marketing teams' synergy, aligning objectives with board-level strategies.

• Cultivated strong partnerships with overseas staff.

• Championed digital transformation initiatives, positioning Shox Marketing Inc. at the forefront of online innovation.

• Shaped long-term technical road map.

• Spearheaded digital transformation, aligning technical and marketing teams with board-level strategies.

• Pioneered cutting-edge online campaigns driving growth and innovation. PC Mall

Torrance, California

06/2003 - 06/2004

Enterprise Division Team Tech Support

• Designed systems for 1,000+ node networks.

• Consulted with IT leaders on project/roll-out goals and criteria.

• Work with vendor engineers on client solutions.

• Created a department to support enterprise-level account executives

• Designed complex network systems for 1,000+ nodes, collaborating with IT leaders to define project goals serving as liaison with vendor engineers for tailored solutions.

• Spearheaded the creation of a new department to bolster enterprise account executives, enhancing support infrastructure and driving business growth. EDUCATION

Bachelors in Accounting & Market Economics

NYU Stern School of Business

01/1982 - 12/1985

Accounting major, Marketing minor

HHeX in International Trade

Niels Brock

Copenhagen, Denmark

01/1993 - 12/1994

International Trade. Accounting major, Market Economics minor CERTIFICATIONS

WebCEO

CRM Basics Badge

Salesforce Trailhead

Certifications in MS Enterprise & Lic.

Microsoft Partner University

Microsoft Certified

AWARDS & SCHOLARSHIPS

Addy (American Advertising Federation)

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