EXPERTISE
Global business leader with **+ years of success driving executive sales and marketing solutions, achieving over $745MM in sales revenue and major market share measures. A talent for cultivating and seizing sales opportunities through introducing innovative disruptive products and services, multilayered marketing campaigns, and disruptive marketing strategies in an ever-changing transformation driven environment. Business transformation and subject matter expert with a proven track record of driving strategic business growth, building top-performing teams, leading marketing teams for portfolio development and market expansion initiatives. Builder of sales and marketing teams in Medical Devices, Implants, Cap Equipment, Packaging & Capital Equipment Services.
PROFESSIONAL SKILLS
Global Sales & Marketing Management Expert Contract Manufacturing Sales Team Building & Strategy Product Rationalization, Transfer, Integration Medical Device Process Improvement & Automation Systems Innovative & Disruptive Technologies Product Positioning & Launches Market Research & Analysis Training & Development Clinical Segment Marketing Strategic Business Planning Go-To-Market Strategies Metals :Stamping, Forming, Forging, Casting, Bending and Extrusion, Coating, Plating Supply Chain Sourcing Supply Chain Negotiation & Logistics Economic Modeling Rigid/Flexible Packaging & Systems Sterilization Management Aseptic Packaging and Processing
CAREER SUMMARY
Vice President Sales & Marketing / North America
VVF International, Ltd., Chicago, IL 2023 – Present
Transformation of global sales, marketing, planning, for Aseptic Fill and OTC personal care CMO – FDA regulated products and topical skin applications, wound care. Total responsibility of $36M sales for the CMO/OEM Division.
Implemented marketing strategies for new product lines, including customized delivery systems and packaging services for key clients and branded product lines and packaging solutions.
Transfer of operation and product portfolio in total from Kansas City, MO and Cincinnati, OH facilities. Decommissioning, Rationalization and Manufacturing transfers.
Vice President of Business Development
Flex/Precinmac, Chicago, IL 2018 – 2023
Set company sales targets and marketing goals. Development of production and sales goals, consulting with management on the overall monetary health of the organization, closed new contracts, and manages sales team of 8 sales / marketing professionals.
Direct all business development and revenue growth (incremental $43M) through the strategic implementation and scale of product research and development, pharma, combination products, and class I, II, III medical devices, implants, and lab/diagnostic equipment.
First year captured and sold $150M in new (incremental) business, strategically onboarding key accounts and OEM tier I and II target partners.
Captured and championed an innovative, digital/wearable medical device, steering advancements in healthcare devices, precision instrumentation, personalized patient interventions, and surgical equipment. Second year sales of $109M annual sales to Fortune 50 Medical Device Co. 3rd year sales $275M, 4th year sales $335M.
Vice President - Sales, Marketing & Business Development (Co-Founder)
Caltorque Medical Products, Chino, CA 2012 – 2017 (Sold Company 2017)
Founded start-up medical device company, playing a key role in $8M in revenue generation through designing, marketing, and distributing a disruptive medical device technology, Cardio, EP, neuro/orthopedic surgical instruments, MIS, and package delivery systems.
Elevated sales to $18MM over a three-year period by introducing an innovative medical device to the Orthopedic, Neuro and Cardio/EP surgical market, converting a reusable instrument to a single-use medical device with increased advantages and value.
Designed and directed implementation of Med/Surg business operation and ISO13485 credentialing, sales, and marketing for all life science business.
Invented IP, patented design and developed value proposition for cost-effective single-use full surgical procedure kits, reducing mean surgical procedural costs by $1100 per surgery and OEM instrument and deployment/logistics costs by 88%.
Vice President - Sales, Marketing, Business Development
ECA Medical Products, Newbury Park, CA 2009 – 2012
Managed the successful execution of sales, marketing, and business development plans for this start-up medical device company, designing and negotiating the distribution of disruptive technology, single-use class I and II surgical devices and surgical kit / packaging solutions to medical industry OEM’s.
Revitalized Redeveloped the technology and sales portfolio, turning around low sales and a declining market share by rebranding the company as a supplier of Single Use / MIS medical devices and disposable surgical instruments.
Introduced a full surgical product line with first in industry instrumentation and grew sales for medical devices to $15MM.
Captured 90% global market share for in a niche market after securing exclusive contracts with the top 5 Cardio/EP, MIS and Orthopedic OEMs for the first cost-effective, disposable torque device for surgical implants.
Generated over $9M in domestic and European sales in the first full year through a newly developed consultative sales process, marketing solutions, and a keen value proposition for disposable instrument technology.
Multiple patents credited
Director - Global Sales & Marketing / OEM
Teleflex Medical, Kenosha / Chicago, IL 2005 – 2009
Led the strategic implementation of global sales, marketing, planning, for Medical CMO - surgical instruments and implants for orthopedic, neuro, cardio, laparoscopy and endoscopy, and catheter procedure solutions. Totaled $169M in sales for the CMO/OEM Division.
Generated marketing strategies for new product lines, including customized delivery systems and packaging services for key clients and branded product lines and packaging solutions.
Guided the sales and marketing acquisition team with a product roadmap for SMD, a $15M acquired implant manufacturer. Increased European sales to €25M and OEM sales from $50M to $120M.
Sr. Director - Global Sales & Marketing
Multivac GMBH, Kansas City, MO 2002 – 2005
Directed senior-level sales and marketing plans, developing the world’s largest in industry FFS sales, service, and HFFS MCI manufacturer, a division of Multivac GmbH. Built a new sales team, introduced market sales and marketing strategies, and defined and created economic advantage models, driving first full year. Rapidly grew operation sales revenue to $36M.
Negotiated $11.4M in medical market exclusive service contracts and raised capital equipment sales revenue to $26.5M North America in two years from a start-up baseline.
Sourced, trained, developed entire sales marketing team of 10 direct sales directors and 2 marketing managers for MCI global division structure and global business plan.
Multiple Patents credited – automation, fill, modified atmosphere, sterility.
Additional Experience 1987 – 2002
Vice President of Sales & Marketing Griffith Micro Science (sold to Sterigenics) – Oakbrook, IL
Marketing / Operations Management Baxter Healthcare, V. Mueller Div. – Deerfield/Niles, IL
International Assignments
Germany, Switzerland, Ireland, UK, Costa Rica, Puerto Rico, China & Hong Kong, Malaysia, Thailand
Education
Dominican University, River Forest, IL
MASTER OF BUSINESS ADMINISTRATION, MARKETING / INTERNATIONAL MARKETING
Loyola University of Chicago, Chicago, IL
BACHELOR OF SCIENCE, BIOLOGY
Baxter Professional University / Educational Curriculum of Baxter Healthcare, Inc., USA, Surgical, Medical, Diagnostic & Supply Chains. Professional Apprenticeship in surgical instrument machining, manufacturing, design & mentorship under the guidance of the late, world-renowned Mr. William “Bill” Merz, of V. Mueller Instruments. In country training Germany, Switzerland, Austria.
Humboldt-Universität Zu Berlin / First World Language SA, Berlin, Germany
CERTIFICATE OF LANGUAGE COMPETENCE GERMAN & SPANISH L2/4