Ali Noorani
Toronto, ON, Canada Email: *******.***@*****.*** Phone: 437-***-****
LinkedIn Website
Professional Summary
Product Designer with over 5 years of experience in crafting responsive, user-friendly interfaces for B2B SaaS platforms. Expertise in user research, prototyping, and data-driven design to create engaging, scalable product features. Proven ability to work cross-functionally with product managers, data analysts, and engineers to deliver impactful designs that increase user engagement. Strong portfolio demonstrating high-quality UI/UX designs that align with both business goals and user needs. Work Experience
Product Designer Rakuten Payment Inc., Tokyo, Japan, August 2022 – August 2023 Designed responsive B2B SaaS user interfaces for Rakuten’s payment platform, focusing on increasing user engagement and satisfaction.
Collaborated closely with product managers, engineers, and data analysts to identify user problems and design solutions that improved the overall user journey. Conducted user research, including surveys and interviews, to gather qualitative and quantitative data, driving decisions in feature development and design iterations. Developed prototypes and wireframes, validating design concepts through user testing and feedback. Leveraged data analytics to refine designs, increasing user retention by 25% and reducing churn. UI/UX Designer Studyizy, Toronto, ON, May 2023 – February 2024 Led the design of a B2B SaaS dashboard for education-focused software, revamping the user interface to improve user satisfaction by 35%.
Worked with cross-functional teams, including product managers and data analysts, to define and execute a product roadmap for new features.
Designed interactive prototypes and conducted user testing, collecting feedback to ensure a smooth user experience across the platform.
Defined user journeys and interactions to increase platform stickiness and enhance the overall user experience.
UX Designer Canadian English Dictionary, Toronto, ON, February 2024 – August 2024 Designed and optimized UX for a digital dictionary platform, focusing on responsive design and cross- platform usability (web and mobile).
Partnered with product teams and engineers to develop user-centered design solutions that aligned with business goals.
Led user research efforts, conducting interviews and surveys to gather insights and improve platform features.
UI/UX Designer Meskavan (Industrial), Iran, October 2022 – April 2023 Designed user interfaces and prototypes for B2B industrial monitoring systems, enhancing usability and workflow efficiency.
Improved the platform’s user journey through continuous feedback and design iteration, working closely with engineers to ensure seamless implementation. Education
Master of Digital Media Toronto Metropolitan University, Graduated September 2024 Major Research: Led UX design for a B2B SaaS digital platform, focusing on user engagement and data-driven design.
Bachelor in English Language and Literature Shahid Beheshti University Skills and Tools
B2B SaaS Product Design: Responsive UI design, user engagement, product stickiness Design & Prototyping: Figma, Adobe XD, Sketch, InVision Research & Analytics: User surveys, interviews, data analysis, quantitative and qualitative research Collaboration & Project Management: Jira, Confluence, Slack User Research & Testing: User personas, journey mapping, wireframes, prototypes, usability testing Front-End: HTML, CSS
Agile: Experience in agile, fast-paced environments Certifications
Certified UX Designer (UX Land Online School)