Business Analyst

SAI SHARAN KOTHA KONDA

LinkedIn: https://www.linkedin.com/in/sai-sharan-kotha-konda-043779160/

M.S, Business Analytics UNT (Fall 2023 - Fall 2024) Email: ***************@**.***.*** B.Tech, Civil Engineering IIT Bombay (2014 - 18) Mobile: +1-945-***-**** PROFESSIONAL SUMMARY

Results-driven Business Analyst with 4+ years of experience in data analytics, process optimization, strategy implementation. Proficient in Tableau, SQL, Python. Delivered data-driven insights to improve operational efficiency and drive business growth. Adept at collaborating with cross-functional teams to achieve measurable results. PROFESSIONAL EXPERIENCE

BUSINESS ANALYST, STRATEGY & OPERATIONS DHRUV RESEARCH (Jan 2023- Jul 2023)

● Designed and executed data-driven operational strategies for India’s first multi-modal market research firm, integrating analytics into decision-making processes.

● Developed end-to-end project workflows leveraging process automation tools to optimize resource allocation and operational timelines.

● Optimized resource allocation by implementing predictive analytics models to forecast project needs, ensuring smoother execution and reducing operational bottlenecks.

● Conducted advanced performance analysis using key business intelligence tools to track operational KPIs, achieving a 3x improvement in efficiency.

● Implemented scalable solutions for field operations by mapping and analyzing multi-regional data inputs, enabling broader geographical coverage.

● Enforced compliance and quality assurance protocols by establishing standardized workflows, enhancing operational accuracy and performance reliability.

● Implemented a comprehensive performance review system for field operations, enabling real-time adjustments and improving project completion times by 25%.

BUSINESS ANALYST, PRODUCT MARKETING INNOVITI PAYMENT SOLUTIONS (Apr 2022- Dec 2022)

● Analyzed adoption and performance trends for Genie, Innoviti’s smart marketing platform, and provided actionable insights to drive product growth and engagement.

● Conducted market research and use-case testing, increasing EMI transaction volumes by 30% through data-driven recommendations and targeted interventions.

● Conducted A/B testing and advanced analytics on customer behavior to refine the marketing strategy, leading to a 15% increase in user engagement across campaigns.

● Designed and implemented merchant-specific marketing strategies by customizing digital assets at scale, improving campaign relevance and adoption rates.

● Performed cohort and location analysis to identify underperforming segments, developing tailored strategies to enhance engagement and growth.

● Developed and automated dashboards in Tableau to monitor campaign performance, visualize CTR trends, and analyze customer behavior patterns, enabling data-driven optimizations that improved marketing ROI by 15%.

● Streamlined campaign management processes through MoEngage, optimizing campaign delivery and engagement metrics.

● Automated performance reporting systems to track key KPIs for WhatsApp campaigns, enabling real-time insights and improving campaign efficiency.

BUSINESS ANALYST, GROWTH & RETENTION TRELL EXPERIENCES PVT LTD (Jan 2021- Mar 2022)

● Led the Growth and Retention team within the Content Strategy department of Trell, India’s largest social commerce platform, driving user engagement and platform expansion.

● Increased user acquisition by 200% through location-based trend analysis and topical relevance mapping using SEO tools.

● Utilized customer journey analysis to personalize content delivery, resulting in a 25% improvement in customer lifetime value

(CLTV) and enhanced user experience.

● Developed bifurcated content intelligence by segmenting data across gender, age, location, and device type, enhancing retention and boosting watch time.

● Leveraged insights from shoppable intelligence and market research to optimize ecommerce conversions and improve content-driven sales performance.

● Analyzed content consumption patterns to enhance app experiences, experimenting with ad placements, feed optimization, shoppable content, and branding strategies.

● Automated marketing processes and category tagging for notification personalization, reducing operational workload and improving efficiency.

● Enhanced notification click-through rates (CTR) by restructuring app avenues-to-category mapping and redefining the notification blueprint.

SAI SHARAN KOTHA KONDA

LinkedIn: https://www.linkedin.com/in/sai-sharan-kotha-konda-043779160/ M.S, Business Analytics UNT (Fall 2023 - Fall 2024) Email: ***************@**.***.*** B.Tech, Civil Engineering IIT Bombay (2014 - 18) Mobile: +1-945-***-**** GROWTH STRATEGIST, E-COMMERCE MAX SECURE SOFTWARE (Oct 2018 – Dec 2020) Business

Development

• Launched the business across 9 marketplaces, including Amazon, Flipkart, eBay, and international platforms, catering to both B2B and B2C audiences.

• Designed and implemented a multi-channel feedback system leveraging mail merge, WhatsApp, and tele-calling to collect actionable customer insights.

• Strategized and executed promotions, enhancing visibility and driving bulk sales through social media channels with thousands of subscribers and online deal platforms.

• Collaborated with Cloudtail to improve product visibility, optimize the sales conversion ratio, and expand brand outreach.

Management

• Managed end-to-end operations for all marketplaces, including sales, marketing, pricing strategies, and public relations, ensuring seamless performance.

• Configured digital ad campaigns using Zon Tools for automated optimization, reducing Advertising Cost of Sales

(ACoS) and improving ROI.

• Maintained and updated detailed sales reports, campaign expense logs, and customer feedback summaries to monitor financial performance and identify growth opportunities. Impact

• Achieved significant brand recognition and captured substantial market share, transitioning from investment-driven operations to generating multiple revenue streams.

• Implemented a robust feedback system, securing over 3,000 reviews within a year, with 90% rated 4 or 5 stars, boosting customer trust and retention.

SKILLS & TOOLS

Skills Analytics, Process Automation, Strategic Thinking, Team Management, Cross Functional Coordination Tools MS Office, Tableau, SQL, Python, R, Java, Google Sheets, SEO, CRM, Google Ads

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