Ux Designer Design

Srinivas Balla

Lead UI/UX Designer

email: ***.***@*****.*** Phone: 964******* Portfolio: srinivasballa.com Linkedin: linkedin.com/in

Professional Summary

A seasoned UX Design professional with 8 years of expertise in creating user-centered designs that align with business goals through UX research, information architecture, and data-driven strategies. With a total of 15 years of experience, I bring a strong foundation in UI and graphic design, transitioning from web and visual design to focus on delivering seamless and impactful user experiences. Proficient in Figma, Adobe XD, and Adobe Creative Suite, with a proven ability to collaborate effectively, manage stakeholders, and drive innovative, user-focused solutions.

Experience

Senior UX Designer - HCLTech, Hyderabad June 2021 – May 2024

Client: HPI, Juniper Networks

HPOne-White Rabbit Admin Tool

Facilitated clear communication with the HPOne client to enhance the user experience and streamline the customer journey, focusing on managing diverse functionalities.

Led creative sessions in an agile environment, building consensus and effectively managing stakeholders.

Developed a new product from scratch, incorporating best practices to create a strong foundation for future iterations and features.

Collaborated closely with the client to ensure product development aligned with their needs and expectations while adhering to best practices.

Prepared development and client handoff files, detailing necessary behaviors, button actions, component states, and transitions.

Juniper Networks

Contributed to the PR Workflow Management System, SA Dashboard, and Deepthought by transforming complex data into actionable insights.

Drove feature enhancements and UX improvements through user research, usability testing, design, and cross-functional team collaboration.

Created user flows, wireframes, style guides, component libraries, HiFi screens, and provided detailed developer handoff documentation using best practices.

Conducted informal competitive analysis to assess the market, establish baseline user interactions, user flows, UI design styles, and color schemes.

Lead UX Designer - Euclid Innovations, Hyderabad Nov 2020 – Mar 2021

Spearheaded UX design for CAML, an AI-driven computer vision platform, resulting in significant improvements in real-time analytics accuracy.

Amplified user engagement through enhanced information architecture and optimized content strategy.

Designed wireframes, mockups, and prototypes, fostering greater alignment and understanding among stakeholders on design concepts.

Improved accessibility across design components, making the platform more inclusive for a broader user base.

Senior UI/UX Designer - FastCollab, Hyderabad Mar 2020 – May 2020

Revamped Tripbox applications, leading to increased user engagement and a notable rise in app downloads.

Collaborated with developers to enhance user satisfaction, reflected in improved feedback and positive reviews.

Reduced user complaints significantly by optimizing the UX flow for a smoother and more intuitive experience.

UI/UX Designer - Cloudgen LLC, Hyderabad Sep 2015 – Dec 2019

Produced high-fidelity designs that streamlined feedback cycles through effective client communication.

Created wireframes and interactive prototypes, enhancing the efficiency of usability testing.

Refined user interfaces and interaction flows, resulting in improved user retention and satisfaction.

Senior UI Designer - BeeHyv Software Solutions, Hyderabad Apr 2014 – Jul 2015

Oversaw timelines and maintained design quality, ensuring pixel-perfect delivery across all projects.

Designed UI for enterprise IT and finance applications, adhering to industry standards and enhancing user satisfaction.

Developed comprehensive style guides that streamlined development processes, improved design consistency, and reduced handover time.

UI Designer – Grit Innovation, Hyderabad Nov 2009 – Mar 2014

Generated user interface designs throughout the entire design and development cycle, improving improved user satisfaction through refined information architecture, visual, and interaction design.

Transformed user interfaces and interaction flows for multiple enterprise-level websites and applications, leading to noticeable improvements in user engagement and overall experience.

Designed websites, logos, business cards, ad materials, and email campaigns for diverse industries, enhancing brand consistency and driving client engagement.

Skills

UX Design

Conducted user research (interviews, surveys, usability testing) to gather actionable insights

Created user personas and journey maps to define user needs and pain points

Developed wireframes, prototypes and interaction flows to visualize the user experience

Applied user-centered design principles to ensure usability and accessibility

UI Design

Designed high-fidelity UI screens and interactive prototypes using Figma and Adobe XD

Created design systems and style guides to ensure consistency across web and mobile platforms

Optimized UI elements (buttons, forms, icons) for usability and aesthetic appeal

Designed visually compelling layouts that aligned with brand identity

Web Design

Designed responsive websites that adapt to multiple screen sizes using HTML/CSS and design tools

Collaborated with developers to implement from end functionality and ensure cross-browser compatibility

Optimized web page load speeds and user interactions for better performance and engagement

Worked with content strategy teams to integrate SEO best practices and improve user discoverability

Graphic Design

Created logos, brochures, posters, and other marketing materials that communicate brand identity

Produced visually engaging layouts for digital and print media

Designed brand collateral to maintain visual consistency

Applied typography, color theory, and visual hierarchy to create designs that align with the brands value.

Design Tools

Figma, Adobe XD, Sketch for UI/UX design and prototyping

Photoshop, illustrator, InDesign for graphic design and visual elements

HTML/CSS, Wordpress for web design and front-end development

InVision, Axure, Balsamiq for prototyping and collaboration

Education

MBA - Sikkim Manipal University

B.Sc - Madurai Kamaraj University

Polytechnic - AP Govt. Institute of Leather and Footwear Technology

Intermediate - State Board of Technical Education

Matriculation - Andhra University

Certifications

Google UX Design (Coursera), AI for Designers (ID), Mobile UX Design (ID)

Interaction-design – AI for Designers, Mobile UX Design, User Experience – The Beginners Guide, UX Design for Virtual Reality, User Research, Journey Mapping, Design Thinking

Domain Expertise

Banking, Finance, Supply chain, Healthcare, Media & Entertainment, Education, Print

Interest & Activities

Design is both my passion and profession. Outside of work, I have a keen interest in photography, music and movies. Table tennis is my favorite sport and enjoyable sport.

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