Communications and Marketing Project Manager
Resume:
Regene Ross
Experienced Healthcare Marketing & Event Planning Professional Expertise in
Communications, Partnership Development, Strategic Marketing, Sales, Training and DE&I Passionate About Supporting Client-Focused, Innovative & Mission-Driven Organizations Milpitas, CA 95035
*********@*****.***
Professional Summary
Accomplished communications, events, and project management professional with 10+ years of experience in marketing, sales, and client relations. Proven track record in managing complex projects, developing and executing marketing strategies, and fostering strong relationships with clients and partners. Skilled in event logistics, exhibit management, and staff management. Possesses a strong background in sales, marketing, and customer service, with expertise in sales training, sales strategy, and account management.
Willing to relocate to: San Jose, CA - Houston, TX Authorized to work in the US for any employer
Work Experience
Licensed Insurance Agent
Barnard & Associates Farmers Insurance-San Jose, CA March 2024 to Present
• Sell insurance products by effectively responding to customer inquiries and tailoring solutions to individual needs, resulting in exceeding sales and retention goals.
• Provide ongoing support to existing clients, focusing on retention by addressing coverage needs, resolving concerns, and fostering strong relationships to ensure long-term satisfaction. Freelance Event Coordination Consultant
Various-San Francisco Bay Area, CA
September 2023 to February 2024
• Provide freelance event support, specializing in logistics, exhibits, event and staff management
• Contributed to the success of Sentilink's sales exhibit at Money 20/20 USA in Las Vegas by managing event support and logistics.
• Ongoing: provide valuable support for medical symposia across various locations in the Bay Area, often using CVENT and other applications to management attendees. Communications and Events Manager, Brain Health Registry University of California, San Francisco (UCSF)/ Northern California Institute for Research and Education
(The Veterans Health Research Institute)-San Francisco, CA March 2022 to February 2023
• Managed participant recruitment activities including community events and digital marketing for clinical research by thinking critically and strategically, and exceeding registration goals.
• Oversaw agency relationship and led the development of recruitment and retention materials, including email campaigns, website content, electronic newsletters, and social media messages.
• Coordinated the creation, deployment, and publication of press releases and external messaging pertaining to the BHR team.
Provider Relations Specialist
Valley Health Plan (Sant Clara County)-San Jose, CA March 2021 to March 2022
• Managed provider relations for VHP by overseeing provider contracts and correspondence.
• Played a key role in the production and distribution of provider newsletters, bulletins, and policies and procedures manuals.
• Proactively identified and resolved provider issues related to billing, contracting, policy, and administrative procedures.
• Implemented effective solutions to ensure smooth operations and maintain positive relationships with providers.
Donation Program Consultant (Hospitals)
Donor Network West-San Ramon, CA
January 2020 to March 2021
• Utilized expertise as a Donation Program Consultant at DNW to provide comprehensive hospital education and strategically devise, execute, and assess internal and external systems aimed at positively influencing hospital and community donation programs.
• Spearheaded the development, implementation, and monitoring of hospital policies, procedures, strategies, and action plans to optimize eye, organ, and tissue donation within assigned service areas. Director, Provider Relations and Special Events (Contract) Bay Area Hyperbarics-Los Gatos, CA
April 2019 to December 2019
• Strategically promoted hyperbaric oxygen healing to medical professionals, fostering partnerships and affiliations to drive increased referrals.
• Developed and executed a comprehensive marketing and communications plan.
• Produced marketing materials to effectively highlight the benefits of hyperbaric oxygen therapy.
• Conducted community relations activities, including liaison with local communities, managing events and sponsorships, and overseeing issues management. Senior Learning Consultant
Kaiser Permanente-Oakland, CA
January 2017 to April 2019
• Developed and executed strategic plans, and managed multiple projects, to address training and development needs of management and staff in the EVS department.
• Conducted thorough assessments to identify gaps and opportunities for improvement.
• Fostered strong relationships with internal and external partners (vendors) to drive collaboration and achieve shared goals.
Professional Relations Liaison and Events Coordinator Eating Recovery Center of California-Sacramento, CA August 2015 to July 2016
• Established and managed the Bay Area California office for the largest eating recovery center system in the U.S.
• Developed and executed a comprehensive marketing strategy to enhance awareness and utilization of the Eating Recovery Center services.
• Conducted engaging presentations to mental health professionals and school nurses, effectively communicating the benefits and value of our services.
• Demonstrated expertise in building professional relationships and fostering collaborations via hosting events and seminars to drive referrals and increase client base. Manager of Enrollment Development
Center for Elders' Independence - CEI-Oakland, CA
January 2014 to August 2015
• Led a team of Enrollment Development Specialists (EDS) at CEI, a healthcare system specializing in providing care for frail elderly patients, and successfully implemented a sales and marketing growth strategy to drive business growth.
• Developed and executed targeted referral programs with physicians, health plan accounts, senior housing, and community organizations, resulting in increased participant referrals.
• Implemented Salesforce as a sales and marketing effectiveness tracking tool to streamline processes and improve data management.
Consultant - Marketing Communications
Hill & Company Communications-Alameda, CA
July 2012 to January 2014
• Successfully led business development and collaborated with a diverse range of healthcare clients, including CoveredCA.com, Lincoln Child Center, and Center for Elders' Independence.
• Played a pivotal role in driving communications, community outreach, strategic marketing, and technology initiatives across California.
• Consistently achieved positive results and helped clients achieve their business objectives. Physician Liaison (PL)
Sutter Health Support Services-Emeryville, CA
February 2008 to June 2012
• Utilized strategic marketing programs to drive service line growth for Sutter physicians and affiliates.
• Demonstrated expertise in managing physician relations across multiple specialties, while effectively tracking and monitoring physician issues, opportunities, resolutions, and their impact.
• Focused primarily on cardiovascular services, ENT, orthopedic surgery, pulmonology, neurosciences, and urogynecology.
Senior Sales Professional
Sanofi-Aventis-Oakland, CA
August 2006 to February 2008
• Excelled as a quota-carrying pharmaceutical representative, consistently achieving exceptional sales targets for Actonel (osteoporosis/bone health), Lantus (diabetes), and Ambien CR (sleep therapy) products.
• Successfully established and maintained relationships with physicians, pharmacists, and other medical professionals, displaying a deep understanding of the assigned Sanofi product lines.
• Pioneered and implemented impactful physician education programs, resulting in a significant return on investment (ROI) and elevated brand awareness within the medical community.
• Received the prestigious Sanofi-Aventis "Power of One" sales award for outstanding performance, underscoring the ability to consistently outperform sales targets and contribute to the overall success of the team.
Education
Masters of Business Administration in Marketing
Mills College - Oakland, CA
Bachelor of Arts in Mathematics
Spelman College Atlanta, GA
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