Account Manager Brand Management
Resume:
Dynamic marketing and event professional with a track record in strategy
development and brand management, fluent in English and Spanish. Skilled market analysis and campaign planning, seeking a role to drive business growth and enhance brand visibility through innovative marketing initiatives . Work Experience
Handled all event inquiries, quotations, and payments, resulting in a 90% increase in event bookings.
Fostered open communication within the team, leading to a 95% decrease in workplace conflicts.
Implemented protocols and office procedures to ensure smooth operations.
Provided leadership and guidance to team members to achieve operational excellence.
Marketing and Account Manager, MISCHIAN Strategies
(Sacramento) 2023-2024
Account Manager, Unica Party Rentals, INC (San Francisco) 2019-2021 Profile
Skills
Marketing Strategy Development
Education
California State University, Sacramento
Bachelor of Science (Fashion &
Management)
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Contact
Marketing Laura and Client Relationships Rueda Manger Economics - Minor
Brand Management
Market Analysis
Marketing Campaign Planning
Customer Relationship Management
CRM - Salesflare
Proficient in Asana, Excel,
PowerPoint, Microsoft 365,
Teams, Slack, Intellievent
Lead Generation
Conversion Rate
Optimization (CRO)
Public Relations
Event Planning
Languages
Proficient in [English & Spanish] reading,
speaking and writing.
Event Manager, Hernesto Hospitality Group - Cesar Chavez Plaza
(Sacramento) 2022-2023
Strategic Account Management: Cultivated and maintained strong relationships with key clients, resulting in a 25% increase in customer retention and satisfaction scores.
Team Leadership and Collaboration: Managed a cross-functional team of 10, fostering collaboration and innovation to achieve project milestones ahead of schedule.
Marketing Campaign Development: Led the creation and execution of multi-channel marketing campaigns, driving a 30% growth in brand awareness and engagement within target demographics. Data-Driven Decision Making: Analyzed market trends and client feedback to inform strategies.
Client Relations Management: Built and maintained strong, long-lasting relationships with clients, resulting in a 40% increase in repeat business and consistently high satisfaction ratings.
Cultivated lasting client relationships, ensuring satisfaction and loyalty. Leveraged event production expertise to deliver memorable experiences.
Demonstrated strong communication skills to coordinate seamless event logistics.
Implemented strategic solutions to meet client needs and exceed expectations.
Utilized problem-solving abilities to resolve challenges and ensure smooth operations.
Fostered collaboration among team members for effective event execution.
Maintained meticulous attention to detail to uphold quality standards. Negotiated new partnership terms, leading to a 98% increase in repeat business.
Managed sales pipeline and tracked progress using CRM software. MBA (Expected graduation 2025)
Conducted venue walk-throughs and showroom presentations to showcase event capabilities.
Implemented process improvements to streamline event order lifecycle and increase efficiency.
Negotiated new partnership terms, leading to a 98% increase in repeat business.
Managed sales pipeline and tracked progress using CRM software. Created showroom layouts, resulting in a 35% increase in client satisfaction scores.
Sales and Marketing Representative, Direct Marketing Partners
(Sacramento) 2016-2017
Implemented RPA for efficient marketing automation and productivity gains.
Collaborated across teams to integrate RPA solutions seamlessly. Monitored campaigns for continual improvement and maximum ROI. Analyzed reports to drive strategic decisions and optimizations. Developed tailored marketing strategies aligned with business objectives. Executed lead generation initiatives to boost sales pipeline. Fostered and managed international relationships with clients from Centro and South America.
References
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Sales Director at Unica Party
Rentals ( Supervisor)
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Operations Manager at Blueprint
Studios (Supervisor)
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CEO at MISCHIAN Strategies
(Direct report)
Managed event orders, improving order accuracy and client satisfaction by 100%.
Oversaw on-site event installations with a 100% on-time completion rate.
Developed event design plans, contributing to a 100% increase in event revenue.
Coordinated with clients, vendors, and internal teams to ensure successful event execution.
Provided administrative support to the sales department, including contract creation and client communication.
Program Event Coordinator, Blueprint Studios (San Francisco, CA) 2017-2019
Provided invaluable support to executive team, facilitating smooth operations.
Applied event production knowledge to assist with seamless event planning.
Demonstrated exceptional organizational skills in managing administrative tasks.
Exhibited adaptability and resourcefulness in handling various responsibilities.
Facilitated communication and coordination among team members for optimal efficiency.
Maintained confidentiality and professionalism in handling sensitive information.
Ensured precision and accuracy in all tasks to uphold high standards. Executive Assistant, Unica Party Rentals, INC (San Francisco) 2019-2021
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