User Experience Social Media

PROFILE

Over the past two decades, I've cultivated a rich professional journey marked

by collaborations with some of the World’s most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results.

I utilize the latest design tools to craft advanced web applications while staying current on the latest trends in design. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences that create aspirational outcomes.

SKILLS

UX/UI Product Design

Brand Creation

Mobile App Design

Design Systems DSM

Web Design - WebFlow

High Fidelity Prototypes

AI Content Creation

Social Media Marketing

3D Modeling - MoGRFX

Photo/video production

Agile design, Kanban

User eXperience GOLFNOW.com

USER EXPERIENCE & INTERACTION DESIGN

Utilizing all fidelity wireframes to craft the user eXperience Dashboard

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jeffsnowdesign jeffsnowdesign @redsprocket

phone: 407-***-****

**************@*****.***

Product eXperience Design

CERTIFICATIONS

SCUBA Divers International

CPR Adult/Juvenile

SPCA Certified Small Animal Rescue

EDUCATION

Bachelor of Arts from

The University of South Florida:

Mass Communications Advertising

EXPERIENCE

Senior UX/UI Designer

Professional Systems Associates - Panama City, FL

April 2016 - Present

- Spearheading SaaS UI design system management with a focus on the customer journey from purchase to advocate

- Rapid prototyping using Visily, Figma, Axure RP, Protopie

- Designing and overseeing the branding and visual design for the company and its products and services including producing streaming video learning and marketing content

- Implementing agile methodologies in a high-security environment

- Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework

- Driving the design of web-based and mobile app interfaces, conducting usability testing, and iterating based on user feedback Director of Interactive Design & UX

GOLF Channel - Orlando, FL

July 2014 to Feb 2016

- Integrated the user experience for streaming video services for the GOLF Channel Golf Academy and GOLF websites

- Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine

- Defined and executed brand standards for GOLF and GOLFNOW

- Led the creation of the Golf Channel Academy and Military Tee Times websites including UI and streaming content

- Built and managed a dynamic team of 6 UX/UI designers for mobile and web design

- Employed Figma and Sketch for prototyping the GOLFNOW app, collaborating closely with cross-functional teams for a consistent design workflow

- Demonstrated management expertise in data analytics for customer retention and acquisition

SOFTWARE

Figma, Sketch, XD

Protopie Prototyping

Axure RP Prototyping

Principle Protoyping

Photoshop

Illustrator

After Effects

WebFlow, Framer, WP

Visual Studio Code - IDE

Abstract/InVision

jeffsnowdesign jeffsnowdesign @redsprocket

phone: 407-***-****

**************@*****.***

Product eXperience Design

Associate Creative Director

Starwood Hotels & Resorts Worldwide, inc. - Orlando, FL April 2006 to July 2014

- Lead UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels

- Defined the visual identity for digital campaigns across the digital ecosystem

- Directed video and photography shoots for key lifestyle assets used on TV and the Internet

- Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions Founder

REDSPROCKET - Niceville, FL

February 2003 to Present

- User eXperience design and User Interface design

- App design proficiency using Figma, Sketch, XD, and Visily

- Designing Visual Design Systems to ensure UI consistency

- Establishing and implementing design best practices and usability principles for a seamless user experience

- Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies

- Designing and executing visually appealing, user-friendly workflow routes using Figma

- Designing and development of mobile and web apps

- Interaction Design using Protopie and Visily

LIFESTYLE

USGA

Golfer

AMA

Motocross

SUP

Stand Up Paddler

EXPLORER

MBT biking, surfing,swimming

jeffsnowdesign jeffsnowdesign @redsprocket

phone: 407-***-****

**************@*****.***

Product eXperience Design

SaaS UX/UI

LMS UX/UI

- UI design

- Design System Management

- UX user flows

- Content Creation

- Video learning content

- Guided tour (Interactive)

FEATURED CASE STUDY

SAAS DESIGN SYSTEM, BRANDING AND CONTENT DEVELOPMENT VIEW PORTFOLIO

Eye plus Candy equals Eye Candy

Portfolio

- SaaS UX/UI

- Design System Management

- Accessibility

- Quantitative and Qualitative research

- Agile workflow

- Persona design and usage

jeffsnowdesign jeffsnowdesign @redsprocket

phone: 407-***-****

**************@*****.***

Product eXperience Design

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