Vice President Media Relations

Alan Etter

**********@*****.*** 202-***-**** Washington, DC

SUMMARY

Dynamic leader with 17 years of experience in strategic communications, public relations, and community outreach, seeking Vice President Director role. Proven track record as Vice President of Institutional Advancement, enhancing organizational reputation and stakeholder engagement. Expertise in strategic planning, media relations, and digital marketing, driving successful campaigns and fostering productive partnerships. WORK EXPERIENCE

WTOP News Washington, DC

News Anchor Reporter Sep 2024 - Present

• Deliver live news broadcasts and report on breaking news stories, conducting interviews and gathering information to provide accurate and engaging coverage for a diverse audience. Strategic Resolution Experts Washington D.C

Communications Lead Advisor & Subject Matter Expert Feb 2024 - Jun 2024

• Delivered strategic communications consulting for a project at the Federal Emergency Management Agency

(FEMA), focusing on developing materials such as social media messaging and correspondence.

• Created strategic plans, including a strategic partnership and communications plan, tailored for the Climate Resilience Branch.

• Offered strategic communications guidance to leaders within the Climate Resilience Branch. Commonwealth Consultants LLC Washington D.C

Director of Public Relations & Community Outreach Mar 2018 - Feb 2024

• Developed impactful news, reports, and digital content to effectively communicate project activities and community benefits.

• Directed a team in outreach, education, and governmental liaison operations for the Northeast Boundary Tunnel Project, enhancing community engagement and understanding.

• Advised DC Water Clean Rivers on project-related issues, improving agency representation at community forums and events.

• Established and maintained productive relationships with residents and civic groups, securing support and mitigating the impact of public infrastructure development. Office of Unified Communications (DC 911 – 311) Washington D.C Chief Public Information Officer/Communications/Outreach Mar 2016 - Mar 2018

• Directed public information campaigns and edited various communications materials, enhancing public awareness and understanding of agency functions.

• Managed media inquiries and served as spokesperson, providing strategic communication guidance to the director and preserving the agency's reputation during crises.

• Enhanced stakeholder engagement and agency perception through strategic planning and effective communication initiatives.

Information Management Resources Inc Aliso Viejo, CA Subject Matter Expert/Consultant/Analyst Dec 2013 - Mar 2016

• Managed strategic communication, outreach, and media relations for a federal communications agency, enhancing public safety-related project visibility.

• Conducted technical writing research and refined publications, contributing to the development of speeches, presentations, and agency positions for national events.

• Pioneered website and publication designs, significantly improving the agency’s public image and supporting the FirstNet project to enhance communication among First Responders. University of the District of Columbia

Vice President – Institutional Advancement, Public Affairs & University Relations Jul 2009 - Apr 2013

• Directed strategic communication initiatives, including executive correspondence verification and crafting impactful speeches for trustees and senior officials, enhancing engagement with key stakeholders.

• Managed and developed the university's online presence and digital marketing efforts, significantly boosting enrollment and improving the institution's reputation among District residents.

• Oversaw philanthropic activities and the University Foundation, aligning them with the university's vision and fostering academic advancement.

District of Columbia Fire & Emergency Medical Services Washington D.C Chief Public Information Officer Dec 2000 - Jul 2009

• Acted as the official spokesperson during major public safety events, including fires and hazardous material incidents, while advancing the development of a social media strategy to inform the public effectively.

• Guided the Mayor’s communication team as a lead information specialist, creating speeches and presentations for diverse audiences, including council hearings and Congressional sessions, while evaluating the impact of media relations and public outreach efforts.

EDUCATION

University of the District of Columbia

Master of Public Administration/Management

Washington DC

Virginia Commonwealth University

Bachelor of Science, Mass Communications/Journalism Richmond

SKILLS

Digital Marketing • Media Relations • Web Content & Social Media • Press Releases • Strategic Planning & Communications • Project Management • Public Relations • Community Outreach • Diversity, Equity & Inclusion

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