Media Relations Manager

John Oak Dalton

**** * ****** ****** **, Mooreland, IN 47360

Cell: 765-***-**** Office: 765-***-****

Email: ********@**.*** *************@*****.***

Professional Summary

Results-driven communications and marketing executive with over 30 years of experience in higher education, media production, and public relations. Proven leader in digital strategy, crisis communication, and brand development. Award-winning professional with expertise in social media management, strategic storytelling, and event promotion. Passionate about elevating institutional reputation and community engagement through innovative marketing approaches.

Professional Experience

Indiana University East

Media Relations Manager December 2025 – Present

Performs professional communications activities in support of the university's communications operations, including writing/editing, multimedia, social media/web content, marketing pieces.

Director of Communications and Marketing April 2009 – December 2025

Lead a multidisciplinary team in media relations, graphic design, and web development, overseeing strategies that enhance the university’s brand and reputation.

Spearheaded digital marketing campaigns.

Managed a marketing budget to maximize ROI and outreach efforts.

Oversaw the integration of social media strategies.

Whitewater Community Television

Station Director December 2005 – April 2009

Served as Chief Executive Officer, overseeing financial, business, and personnel operations.

Led fundraising and strategic planning efforts, securing grants and sponsorships.

Managed the third-largest public access television facility in Indiana.

Ball State University

Manager, Video Information System August 1998 – December 2005

Directed the operation of a campus-wide fiber-optic video and audio network.

Managed budgets, personnel decisions, and technology upgrades.

Producer/Director, Video Information System August 1992 – August 1998

Produced 750-1,000 multimedia educational projects annually.

Other Media Roles

Associate Producer, WIPB-TV October 1989 – August 1992

Field Producer/Director, WXOW-TV June 1988 – October 1989

Education

Master of Science in Information and Communication Sciences – Ball State University (2000)

Bachelor of Science in Telecommunications (Film Option) – Ball State University (1988)

Honors College Graduate, David Letterman Telecommunications Scholarship Recipient

Teaching Experience

Adjunct Instructor Indiana University East (2008-2014)

Introduction to Production Techniques and Practices, Projects in Telecommunications

Adjunct Instructor Ball State University (1994-2005)

Writing for the Electronic Media, Video Production

Technical & Digital Skills

Marketing & Analytics: Salesforce Marketing Cloud, Google Analytics

Project Management: Basecamp, Airtable, Slack

Social Media & Content Management: Facebook, Twitter (X), YouTube, Instagram, TikTok, Snapchat, Pinterest

Professional Service & Community Involvement

Member, Indiana University Bicentennial Communications and Marketing Working Group

Judge & Steering Committee, Phantoscope Indiana High School Film Festival (2007-2024)

Board of Directors (Marketing Chair), Richmond Civic Theater (2019-2020)

Mentor, Indiana National Guard’s Hoosier Youth Challenge Academy (2013-2014)

Big Brothers/Big Sisters of East Central Indiana (1987-2013); Past President, Vice President, Secretary

Public Information & Crisis Communications Training

Social Media Monitor, Indiana University Information Control Center

Active Shooter & Emergency Response Training (FEMA, CDC Certified)

Public Information Officer, Indiana Homeland Security Exercise

Awards & Recognitions

CASE District V awards for excellence in fundraising, communications, and marketing

People’s Choice Award from eduStyle for Best Integration of Social Media

Commencement Speaker, ITT Technical Institute (2016)

Multiple ADDY & Telly Awards for advertising and media excellence

References

Available upon request.

Contact this candidate