Digital Marketing

Christelle Kaddissi

Vancouver, BC, Canada

CONTACT DETAILS

**************@*******.*** +1-604-***-**** linkedin.com/in/christellekaddissi PROFESSIONAL SUMMARY

Results-driven marketing specialist with 5+ years of experience in strategic campaigns, digital marketing, and e-commerce. Skilled in SEO, SEM, CRM tools, email marketing, content strategy, and data-driven strategies to boost brand visibility and revenue. Proven expertise in market research, social media management, paid advertising, and crafting user-centric experiences. SKILLS

Market Research - Attention to Details - Multi-tasking - Marketing Plan Creation - Social Media Marketing - Analytical Skills - WordPress, GoDaddy, Shopify - SEO - Marketing Event Planning EXPERIENCE

Truly Nolen Lebanon: Marketing Consultant

Consultant Jan 2023 – Dec 2024 Remote

● Developed and executed a content strategy, increasing engagement across social media platforms.

● Designed business cards and marketing materials, ensuring strong brand identity and consistency.

● Communicated with the Truly Nolen International team to align Lebanon’s marketing efforts with global brand initiatives, ensuring participation in new designs and activities.

● Provided strategic digital marketing recommendations, optimizing the company’s online presence.

● Conducted market research and competitor analysis to identify growth opportunities. KC Industrial Solutions: Marketing Manager

Full-Time Nov 2022 – Dec 2024 Beirut, Lebanon

● Developed and executed strategic marketing campaigns, increasing customer engagement and brand visibility.

● Analyzed campaign performance using data-driven insights, leading to a 15% improvement in ROI.

● Represented the company at the Eurasia event in Turkey and the SMARTECH event in Jordan, contributing to event planning and marketing strategies.

● Collaborated with the design team to create engaging visuals and booth displays, enhancing brand presence at international expos.

● Provided consultancy on event marketing improvements, optimizing engagement and lead generation.

● Implemented email marketing strategies and webinars, driving a 20% increase in lead generation.

● Utilized MailChimp and HubSpot to optimize email marketing campaigns and automate workflows. Tamer Frères SAL: E-commerce & Digital Marketing Specialist Full-Time Mar 2022 – Oct 2022 Beirut, Lebanon

● Enhanced website usability and conversion rates through WordPress updates and SEO strategies.

● Implemented paid campaigns using Google Ads, resulting in a 25% revenue boost.

● Conducted market trend analyses to inform e-commerce strategies, leading to a 15% increase in customer acquisition.

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● Designed and executed email marketing campaigns using MailChimp, improving email open rates by 20%.

● Collaborated with the design team to create engaging banners and visuals, increasing click-through rates on promotional ads by 18%.

Truly Nolen Lebanon: Operations Coordinator

Full-Time Nov 2020 – Feb 2022 Beirut, Lebanon

● Managed scheduling, accounting, and daily operations for multiple facilities, improving efficiency.

● Led a team to achieve smooth operational processes and maintained high customer satisfaction.

● Streamlined inventory management processes, reducing operational costs by 10%.

● Implemented customer feedback initiatives, increasing retention rates by 15%.

● Collaborated with the marketing department to enhance service promotion, resulting in a 20% rise in new client acquisitions.

VOLUNTEERING

Scout Du Liban (Association des Guides du Liban): Assistant Group Leader Volunteer Oct 2013 – Oct 2017 Lebanon

● Led and mentored a group of children, fostering leadership, teamwork, and personal development.

● Organized educational and outdoor activities, promoting community engagement and youth empowerment.

● Provided guidance on life skills, discipline, and social responsibility within a structured scouting environment.

● Coordinated with fellow leaders to plan and execute programs that aligned with scouting values and mission.

EDUCATION

Master’s degree, Marketing

Lebanese University – Faculty of Economics and Business Administration Graduated in 2023 Bachelor’s degree, Marketing

Lebanese University – Faculty of Economics and Business Administration Graduated in 2020 Baccalaureate II, Sociology and Economics (SE)

Ecole Secondaire des Filles de la Charité Graduated in 2016 CERTIFICATIONS

● The Fundamentals of Digital Marketing - Google Digital Garage

● Get Started with Figma - Coursera

● Design a mobile app interface with Moqups - Coursera

● Think Outside the Inbox: Email Marketing - Google Career Certificates

● Make the Sale: Build, Launch, and Manage Ecommerce Stores - Google Career Certificates

● Google Digital Marketing & E-commerce Certificate - Coursera LANGUAGES

Arabic English French

Native Full Professional Proficiency Full Professional Proficiency 2

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