Sr. Director Marketing & Communications

JESSICA P. KIBBLE

Denver, CO • 917-***-**** • **************@*****.*** • LINKEDIN

Operational Excellence Marketing Leadership Financial Acumen Community Engagement

Strategic and results-driven leader with 20+ years of experience in marketing, communications, and public engagement. Proven expertise in developing and executing impactful marketing strategies that elevate organizational reputation, drive measurable outcomes, and enhance community engagement. Adept at leading high-performing teams, crisis communications, and cross-functional collaboration to promote equity and inclusion through marketing. Committed to fostering strong relationships with diverse communities and stakeholders to ensure accessibility and impact.

CORE COMPETENCIES

Strategic Marketing & Communications

Public Engagement & Community Outreach

Digital Marketing & Technology Integration

Crisis Communications & Media Relations

Equity & Inclusive Marketing Strategies

Team Leadership & Talent Development

Government & Stakeholder Collaborations

Data-Driven Decision Making & KPI Management

S

WORK EXPERIENCE

Senior Director of Marketing & Communications Operations 2016 – 2024

University of Denver Denver, Colorado

Led significant growth and digital transformation across the university through strategic marketing and communications initiatives.

Led the rebranding of the University of Denver, overseeing visual identity and stakeholder engagement, increasing DU's perception scores and driving over 1,000 additional applications.

Headed a media relations strategy that increased elite media placements by 15% and resulted in a five-year divisional surplus.

Launched the WhyDU yield campaign, driving a 10% increase in first-year enrollment by implementing a targeted omnichannel communication strategy.

Developed and executed DEI-driven marketing initiatives, increasing student participation in cultural events by over 300% and expanding Spanish-language communications with the addition of two dedicated team members.

Led public engagement initiatives, collaborating with community organizations, city partners, and government agencies to strengthen outreach efforts and improve accessibility of institutional resources.

Directed the migration of 164 websites to Drupal, increasing site traffic by over 100% and reducing page load times by 10x, significantly improving user experience.

Led cost-saving initiatives by negotiating SaaS contracts, reducing marketing technology expenses by $200K annually while ensuring GDPR and CPA compliance.

Developed a sustainable talent retention and development strategy, reducing staff attrition by over 50% and increasing engagement through structured onboarding, mentoring, and professional development programs.

Established SOPs for crisis communications, succession planning, and remote work policies to enhance institutional preparedness and operational efficiency.

Created a strategic roadmap for 1-year and 5-year marketing plans, aligning initiatives with institutional growth, community impact, and accessibility goals.

Founder & Marketing Strategy Consultant 2014-2016

JP Kibble Consulting LLC

Led community-driven marketing initiatives, ensuring inclusive messaging and accessibility for diverse audiences.

Advised organizations on marketing strategy, branding, and communications, successfully rebranding multiple startups and increasing client engagement.

Led rebranding of MileHighOrganics.com to GreenChef.com, overseeing web/ecommerce overhaul, brand identity, and P&L management, while directing a team of 11.

Marketing Manager 2013 – 2014

Leprino Foods Denver, CO

Spearheaded brand innovation and product development initiatives, optimizing marketing strategies to drive sales growth and enhance brand visibility for top consumer packaged goods (CPG) products.

Developed a three-year strategic growth roadmap, achieving double-digit growth and exceeding KPIs.

Led a promotional program for Bacio Cheese, increasing sales by 10% while maintaining profit margins.

Implemented Salesforce CRM with A/B testing, boosting email campaign conversion rates by 50%.

Global Associate Brand Manager beautycycle™ Skincare and Cosmetics, ARTISTRY® Foundation 2008 –2013

Amway New York, NY

Drove global revenue growth for Amway’s beauty brands by executing strategic product launches, effectively managing brand portfolios, and optimizing market positioning to enhance competitiveness and profitability.

Spearheaded the global launch of beautycycle™, achieving $58MM in net revenue within 12 months and expanding the brand to 36 countries.

Led the repositioning of ARTISTRY® Foundation, increasing margins by 3 percentage points and implementing cost-saving technologies that reduced production expenses by $1MM annually.

Conducted market research to shape brand strategy and competitive positioning, driving 24% revenue growth for ARTISTRY® through successful new product launches.

KEY ACHIEVEMENTs & RELEVANT EXPERIENCE

Public Engagement & Community-Focused Storytelling: Spearheaded omnichannel campaigns to connect diverse audiences, increasing program enrollments by 30%.

Crisis & Emergency Communications: Led crisis response strategies, reducing response times by 40% and securing an emergency evacuation partnership with Denver Public Schools.

Equity & Inclusion in Marketing: Launched the "One DU Presents" initiative, increasing cultural event participation by 300% and advancing inclusive engagement strategies.

Media & Public Relations: Secured over 100 high-profile media placements, boosting institutional credibility and public awareness.

Cross-Functional Leadership: Partnered with city agencies, community organizations, and government entities to enhance outreach efforts by 40%.

EDUCATION AND CERTIFICATION

Master of Business Administration (MBA) in Media and Communication Management / International Business

Fordham University Gabelli School of Business New York, NY

Bachelor of Arts (BA) in American Studies / Film Studies High Honors

Brandeis University, Waltham, MA

LEADERSHIP & IMPACT

Proven track record in leading diverse teams, driving strategic initiatives, and enhancing brand reputation.

Strong public speaking and media engagement skills, with experience in high-visibility leadership roles.

Deep commitment to equity, inclusion, and accessibility in marketing and communications strategies.

TECHNICAL SKILLS

Salesforce, Google Analytics 4, Workfront, Drupal, Sprout Social, Widen DAM, Meltwater, Canva, MS Project

Dedicated to advancing the mission of Denver Human Services through impactful marketing, strategic leadership, and meaningful community engagement.

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