Business Development United States

Contact

Louisville, KY

415-***-**** (Mobile)

**********@*****.***

www.linkedin.com/in/willie

(LinkedIn)

Top Skills

Strategy

Start-ups

Business Development

Certifications

Music Certification

Teacher Of Marketing Education

Keith Miller

Business Strategist Brand Marketeer Sales Coach Opportunity Connector Experience Creator Investor of good things Louisville, Kentucky, United States

Summary

I'm a nationally recognized Brand, Business and Sales/Marketing Strategy Executive with hands-on Angel investor experience. Spending years in global innovative Start-ups and Design/Marketing agencies.

Also an ex-college hoops player with broad and vast experience as an innovation leader, advocate, advisor, speaker and revolutionary strategist. With expertise in sales, marketing, design, creative, advertising, fashion, technology, mgmt, production, environmental, experiential, social, digital and client management within all major sectors from start-ups to universally loved global Brands. I've led the strategy with some of the most innovative, courageous and award winning business and community thought leaders and teams in the world. Developing and executing the overall business and brand strategy, sales and business development including ongoing account management with universally recognized clients including Netflix, Starbucks, PayPal, Humana, Google, Microsoft, The Gap, Boeing, SFSP, Adobe, TMZ, XpressRun, CamelBak, Levi's, Sony, Toyota, Capgemini, Wells Fargo, Ubisoft, Nike, Hulu and dozens more.

I am also an avid adventurer, traveler and aesthete originally from Philly, grew up in Cincy, graduate of Bellarmine University (BA) and San Francisco State (Music biz). And I'm also also a huge sports, entertainment, fashion, design, music and arts enthusiast. During my business career, which started briefly in the legal industry in Cincinnati, I made the big dream move to SF with a few years sprinkled between Seattle, LA and NYC. And now calling Louisville, Kentucky home. I love bringing that experience, knowledge, passion, and spirit of working/living in some of the most diverse, competitive, fashionable, progressive and globally renowned innovative cities in the world - to the City of Mohammed Ali.

One of my childhood heroes.

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Mission:

"To help make all things better"

By elevating brand and business with new and refreshing ideas and strategies for all.

To infuse a highly successful global lens/perspective/knowledge base and passion into all communities throughout Louisville and the Midwest to help ensure businesses, individuals, nonprofits and brands, from small to large, achieve their full potential. And to be a partner and ally to help connect and discover new opportunities/ success while building a network of like-minded innovators and creators.

Ultimately, to build confidence and success.

• Marketing, Sales, Experiential and Brand Strategy Experience

Vibe Consultancy LLC

Founder and Creator

June 2015 - Present (9 years)

Louisville, Kentucky, United States

VIBE is a unique Business, Brand and Marketing Strategy Consultancy. Leveraging vast modern and globally tested strategy, branding, experiential and marketing consulting experience. Developing curated, unique, viral and powerful strategy with impactful brand and business results. I've helped a wide range of start up to F100 clients find their true "Vibe", their brand essence then taking a step back...to help uncover, define or redefine the unique brand. Working together to deliver a personalized business and marketing approach based on tactical and strategic goals. And build a marketing and communication plan to pursue the right markets, clients, partners and growth path. To build authentic, purposeful, relevant and sustainable experiences together from the beginning to reinvention to the future.

Being a modern "Marketing Economist" - proven supply and demand pro, global innovation executive, speaker and top performing Marketing/Branding management leader in sales, strategy, design, business, technology, production, environmental, experiential, social, digital, media and client Page 2 of 7

management within all major sectors from Start-ups and Nonprofits to leading global Brands.

My clients include Netflix, Starbucks, Google, Microsoft, Boeing, PayPal, United Airlines, Cisco, SFSP, Mill Valley Festival, Robert Mondavi, CamelBak, Levi's, McKesson, Cigna, Seagate, Capgemini, KFC, Wells Fargo, Chegg, Ubisoft, Nike, Apple, Hulu and hundreds more

Saffron Brand Consultants

Senior Partner Consultant

January 2017 - May 2017 (5 months)

San Francisco Bay Area

Creating and building a new SF office and US presence for Spain based, Saffron Consultants. They are a leading international brand firm with offices all around the globe. We help clients deliver on their brand promise in the new era.

George P Johnson Experience Marketing

VP Marketing and Business Development

February 2015 - March 2016 (1 year 2 months)

San Francisco Bay Area

First to lead Marketing and BD efforts at an evolving plus award winning independent Brand and Experiential Marketing agency in SF. With the goal of leveraging our 30+ year legacy of innovation and also helping deliver amazing branded experiences with some of the best companies in the world. Leading new positioning, SEO, partnership and PR efforts. Clients include Capgemini, McKesson, Square Enix, GungHo, Docker, Castlight Health and many other leading tech and gaming brands.

IDEO

Senior Consultant

April 2014 - February 2015 (11 months)

United States

Consulting with new extremely innovative IDEO clients to help determine best opportunities for growth.

Razorfish Global

Senior Business Development Director

March 2013 - April 2014 (1 year 2 months)

San Francisco Bay Area

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Leading high profile BD, Client Strategy and Partnership efforts out of the Razorfish SF studio for the entire Western US. New clients included Netflix, Adobe, Synopsys, Hulu and other F500.

Brightcove

Senior Consultant

August 2012 - January 2013 (6 months)

San Francisco Bay Area

Brought in to manage top strategic accounts for new SF studio. Focusing on developing more strategic and brand driven relationships while also building market share and brand awareness for Brightcove. Clients included Cisco, Google and others

Formium

Managing Director

January 2011 - July 2012 (1 year 7 months)

Sausalito, CA

As a key business and strategy partner at Formium my main initiative is to help advance the mission of a great emerging boutique brand and design firm. I wore multiple hats including BD, GM, PM and Strategy roles. Formium showed why lifestyle and cause brands are becoming tremendously relevant as they continue to connect to people's lives in meaningful and fully immersive ways. Clients included Clif Bar, North Face, Concha y Toro Winery, Hog Island Oyster and CamelBak

Method

Senior Director, Client Strategy and Engagement

January 2010 - November 2010 (11 months)

Led client and new business efforts to define new proactive sales process, strategic business development plan and marketing initiatives for leading independent digital design and brand consultancy during company restructuring to help expand innovation, digital, brand and research businesses.

Clients included Williams Sonoma, Borders, Adobe,Teaching Channel and TRX.

frog design

Director, Business Development

March 2007 - December 2009 (2 years 10 months)

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Lead national consulting sales and business development efforts for internationally renowned innovation design firm. Selling research, industrial design, digital, technology, brand, packaging and strategy services to the F1000 as well as startups. Developed sales/marketing plan and defined sales process for new frog studio in Seattle, WA. Partnered closely with and leveraged all US studios to fit client needs.

• Helped build new Seattle studio from ground up

• Established first strategic clients/partnerships and grew existing accounts

• Grew revenue 1000%

• Instrumental in building culture and growing studio from 5 EEs to 40+ in less than 2 years

• Clients included Microsoft, McKesson, Starbucks, Global360, Polycom, IGT and Adobe

Workplace Answers, Inc.

VP of Marketing and Sales

2004 - 2007 (3 years)

San Francisco Bay Area

Responsible for all SaaS software, LMS, and Professional Services sales in North America for leading HR compliance e-learning and content organization. Personally developed and executed on key sales, marketing, branding, alliance, business development, account management, and hiring initiatives to further drive market recognition and revenue.

Added over 300 new clients including Best Buy, UBS, Lincoln Financial, Vanguard, Sharper Image, CNF, Toys “R” Us, Guitar Center, American Eagle Outfitters, UC, CSU, US Marines, and various Government entities 250% increase in revenue 1st year while personally selling 75% of overall business ($3.5 million)

Hired and managed inside/outside sales/marketing team of 4 Built $4 million additional pipeline

Redesigned strategy and sales processes while establishing a strong brand Elevated WPA to market leader in total clients and licenses sold Helped grow company from 7 to 30 EEs

Xtime

Director of Sales

2002 - 2004 (2 years)

San Francisco Bay Area

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Developed and launched sales strategy to the Fortune 1000 technology, automotive, aerospace, and government markets for Services Automation/ Workforce Management CRM Software startup. Responsible for developing strategy and selling enterprise-wide ASP software and professional/consulting services to VP- and C-level management. Worked directly with internal executive and engineering teams to drive sales/business strategy from ground up in order to educate, promote, and gain market traction. Instrumental in designing ROI tools and sales process as well as marketing initiatives and collateral.

Secured and closed key initial clients to secure third-round financing Clients included Honeywell, Interwoven, LifeTime Fitness, and CAE ($2 million

+)

Directed team of 3

Dell EMC aka FilePool

Director of Sales

1999 - 2002 (3 years)

San Francisco Bay Area

Directly responsible for the development, structure, process, launch, and execution of U.S. sales initiative and strategy for international Storage Management/Collaboration Software startup offering revolutionary enterprise storage and file-sharing software, ASP services, infrastructure, and Internet applications to the Fortune 2000. Managed all aspects of the U.S. and European sales and support team of 5. As one of the first key sales hires, I drove the company’s revenue, client base, and overall market success. I was also substantially involved in marketing, business development, strategic investments, and second-round funding.

Sold $3 million in software and services (AOL, Storage Networks, and others) Managed P&L

Established strategic partnership with EMC

Guided R&D/Product team to determine products and services, timelines, and road maps

Purchased and managed implementation of sales database software Education

Bellarmine University

Bachelor of Science - BS, Business and Management \ Minor in Marketing San Francisco State University

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Music Business Graduate Degree, History and careers in the music business San Francisco State University

Graduate degree

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