Digital Marketing, VM, account manager, Retail, operations

J. ABEL

CUEVAS

J

A

C

MAILING ADDRESS

** *******,

The Liberties, D08 V5Y2,

Co. Dublin, Ireland

CONTACT INFO

+ (353-*********

***********@*****.***

LANGUAGE

EDUCATION

EXPERIENCE

OPERATIONS MANAGER 10/2023 - PRESENT

NIKE, EMEA DIVISION, IRELAND

• Inventory Management, delivering net revenue and growth strategy conversely, Lifecycle of product, new key items and seasonal best sellers

• Planning of process to increase productivity within the team leaded

• Sales analysis, planning apparel business in store

• Building a premium seamless consumer experience, obsessing product launch journeys across the store ecosystem

KEY ACCOUNT MANAGER JR. 01/2018 - 01/2021

VANS, MIGUEL HIDALGO, MEXICO CITY

• Managed multiple accounts nationwide, such as department stores and wholesalers (Palacio de Hierro, Sears, Innova sport, DPTenis, TAF) roughly 250 doors distributed across the country, surpassing quotas, and increa- sing sales targets by 25% Vs LY per Season, Total Revenue from €6.5M to

€8M accounts portfolio

• Planification of business plan for every account assigned, forecasted, managed inventory, analysis of sell-in, sell-out, and sell-through, also, seasonal product exit strategy

• Store and product market segmentation, allocation of product per demographic area working alongside VM and sales associates to ensure product flow in department stores

• Collaborated with cross-functional teams such as Marketing, finance, demand planning and Product

SOCIAL MEDIA &

DIGITAL MARKETING

Professional Diploma

University College Dublin

Professional Academy,

Belfield, Co. Dublin

01/2023 - 05/2023

DIGITAL MARKETING

Master of Science (Level 9)

Trinity College Dublin

Business School, College Green,

Dublin 2, Ireland

Second Class honours, Grade one

09/2021 – 07/2022

BUSINESS MANAGEMENT

Bachelor of Science (Level 8)

Universidad Nacional Autonoma

de Mexico,

Av. Universidad 3004, Coyocán,

CDMX, Mexico

Second Class honours, Grade one

08/2009 – 12/2013

Spanish

Italian

English

Portuguese

CUSTOMER SERVICE REPRESENTATIVE 01/2017 - 01/2018 VF CORPORATION, MIGUEL HIDALGO, MEXICO CITY

• Develop and plan strategies to improve delivery performance, reduced delivery time and Net revenue growth

• Inventory management, sell-in, sell-through analysis and stock availability

• Analyzed inventory and planned seasonal product allocations with the sales team

• Generate key performance indicators KPI’s to improve the quality management of the operation process, involving other areas

(Warehouse, Courier, Sales)

SENIOR CUSTOMER SERVICES REPRESENTATIVE 08/2013 - 01/2016 UNDER ARMOUR, ESTADO DE MEXICO, MEXICO

• Developed the logistics department and led Customer Services

• Key leader in establishing ERP SAP B1, training the team and supporting system implementation

• Implemented action plans to improve KPIs in the company

• Coordinated service vendors to resolve customer issues and managed difficult situations

SKILLS VOLUNTARY WORK

OC ASSISTANT & WIDE RECEIVERS COACH 02/2025 – PRESENT Wolfhounds Flag Football Ireland s National Team

COORDINATOR & SUPERVISOR OF SITE EARTHQUAKE BRIGADE 09/2017 Mexico City Government, Civil Protection, Mexico City HARD SKILLS

SAP

• SAP

• Business One B1

• Power Bi

OFFICE

• Word

• Power Point

• Excel

• Outlook

MARKETING

• Semrush

• Google Analytics

• Google ads

• Empifi

• Canva

• Capcut

ADOBE

• Lightroom

• Photoshop

SOFT SKILLS

• Retail

• Sales retail

• Sales

• Growth revenue

• Planning

• Strategic planning

• B2B

• Analysis

• Inventory analysis

• Inventory management

• Leadership

• Business strategy

• Market analysis

• Marketing specialist

• Digital marketing specialist

• Social Media marketing

• Lifecycle marketing retail

• Time management

• Problem solving

FIRE DRILL AND EARTHQUAKE DRILL BRIGADE 02/2018 – 01/2020 VANS Mexico, Mexico City

CO ASSISTANT & WIDE RECEIVERS COACH 01/2009 – 06/ 2013 Gamos Mexico, American Football Club, Mexico City

J

A

C

ACHIVEMENTS

• Former Professional American Football Player in 2018

• First Pop-up store Vans in partnership with Palacio de Hierro top high-end retailer in the country

• Google Ads certificate in 2021

• Be awarded For the best performance and Overcoming of the Year award in 2014

• Became the head of the Customer Service department for Under Armour and lead the implementation of a new 3PL including warehouse, software and training to the staff and Kick-off in 2016

HOBBIES

REFEREES

Edgar Zapata

Sales Director at Under Armour,

Former Country Manager At Vans

Mobile: +52-552***-****

Francisco Aburto

Previous Ops Manager at Under Armour

Operations Sr Manager – EMEA at UA

Mobile: +1-443-***-****

Daniel Hearne

General Manager at Nike

Mobile: +353-*********

Flag Football

Mountainbike

Wakeboard

reading

DIGITAL MARKETING

• Lead of Digital Marketing Campaigns for small business in Ireland, lifecycle product programming in each campaign, UX pain points, tailor messages to consumers, understanding consumer behaviour

• Digital Marketing strategy for Bill Moss Data B2B, A/B test, Google Ads, analytics and Social media presence

• Strategies for Metro Café Dublin and Macolli Jewellery eCommerce based in Dublin

• Metro Cafe - lifecycle marketing specialist for metro café, digital communications on Social Media,

www.instagram.com/metrocafedublin?igsh=OXFqOXY2cnhxdndx

• Partnered with stakeholders to ensure seamless, data-driven execution of digital campaigns and ongoing platform improvements

• Identify User experience (UX) opportunities and implementing changes to improve conversion, such as navigation, traffic, site merchandising, product details, and analytics

OFFENSIVE COORDINATOR 01/2025 – PRESENT

Redbows Female Flag Football Team, Dublin

Contact this candidate