Aliaa Mousa
Data Analyst/ BI Engineer
************@*****.*** +201********* LinkedIn
Professional Experience
BI Engineer/Software Developer, IDACO Jully 2018 - Current
● Created multiple Dashboards to monitor main company KPIs using SQL and Redash.
● Helped the business to make data-driven decisions by digging deep into the data and providing valuable insights.
● Used Python to create an in-depth analysis of complex business problems.
● Developed Backend APIs that control the visualizations for a user-facing app.
● Developed a desktop application for a gym center using SQL and C#. I developed all the CRUD operations.
● Created a desktop app to measure the technician quality using C#
● Created an Android app using JavaScript, and Kotlin. Projects
Student performance Analysis (Tableau, SQL, Data wrangling, Data Analysis)
● Conducted data analysis comparing two Portuguese schools focusing on student performance in Portuguese language courses.
● Extracted and wrangled data on student demographics, absences, study time, school support, and final grades with SQL.
● Created interactive dashboards and visualizations in Tableau to illustrate key findings, including the impact of study time and school support on final grades.
● Presented actionable insights to school administrators, enhancing strategies for academic support and resource allocation.
● The project link can be found here
Exploring Weather Trends (SQL, Redash, Data Wrangling, Data Visualization, Time Series Analysis)
● Conducted a comprehensive analysis of global and local temperature data to identify long-term trends and patterns.
● Extracted and cleaned historical temperature data from various sources using SQL, ensuring data accuracy and consistency.
● Performed time series analysis to compare temperature trends between global averages and a specific city over several decades.
● Created visualizations using Redash to illustrate key trends and anomalies in temperature changes with dashboard filters.
● Presented findings through detailed charts and reports, highlighting significant trends and potential implications for climate research and policy-making. Customer Segmentation and Analysis (SQL, Data Wrangling, Data Analysis, Segmentation)
● Analyzed customer behavior and purchasing patterns for an e-commerce company to identify distinct customer segments.
● Extracted and transformed raw transactional data using SQL, aggregating customer purchase history, demographics, and browsing behavior.
● Implemented advanced SQL queries to calculate key metrics such as customer lifetime value (CLV), average order value (AOV), and purchase frequency.
● Conducted clustering analysis using SQL to segment customers based on their buying habits and preferences.
● Developed actionable insights and recommendations for targeted marketing campaigns, personalized product recommendations, and customer retention strategies based on identified segments.
Education
Bachelor's degree in Computer science, University of Greenwich 2014 – 2018 Skills
UI/UX
Research / storyboards / wireframe tools /
high fidelity/ mockups / Figma/ Adobe XD/
UXD/ Usability Testing/Prototype/Usability
Testing/UX/UI
Tooling and Applications
Android / Swift / HTML / CSS /JS / JQuery /
PHP / XML0
/Java / JavaScript
3D Graphics Design
OpenGL / Unity
Image Processing
Matlab
Database
SQL / Firebase / SQLite / MySQL
Algorithms & Data Structures
C / C++ / Python / C#
Data Manipulation
Pandas / Anaconda
Operating System
Linux / Shell programing
Machine Learning & Deep Learning
Unity ML / Tensorflow - jupyter notebook /
OpenAI0 Gym