Senior Technical Product

Krithika Vijayaraghavan

Senior Technical Product Manager

Mobile: 908-***-**** ********.**************@*****.*** https://www.linkedin.com/in/krithika-vijayaraghavan-ksaa/ NJ USA, 08844

Summary

Dynamic Result Oriented Senior Technical Product Leader with 17+ years of experience driving large-scale digital transformations and managing multi-million dollar portfolios. Proven ability to modernize systems, implement cloud solutions (AWS), enhance UI/UX, and develop data-driven products enhancing consumer-facing viewing measurement analytics. Proven expertise in the greenfield development and launch of Enterprise 0 to 1 SaaS platforms. Expertise in leading complex initiatives, including machine learning-driven metadata optimization, CI/CD pipeline implementation, and the development of scalable, GDPR/CCPA-compliant products with robust identity management and secure 3rd-party data transactions. Adept at leading high-performing teams, fostering stakeholder alignment, and driving customer engagement. Proficient in product management, technical project execution, end-to-end delivery management, data analysis, and Agile methodologies. Experienced in identifying and mitigating risks by implementing risk management strategies. Passionate about leveraging emerging technologies (AI/ML, Elasticsearch) to enhance operational efficiency and deliver scalable solutions. Key Achievements

● Enterprise SaaS Leadership: Spearheaded the 0 to 1 development of the Nielsen Digital Panel and Nielsen Reference Metadata platforms, defining the initial product vision and driving successful market launches.

● Consumer Analytics Innovation: Enhanced consumer-facing viewing measurement analytics products by focusing on UI/UX optimization, delivering data-driven insights, and improving scalability and performance.

● Performance & Cost Optimization: Achieved a 25% reduction in operational costs and a 75% performance increase by modernizing critical media systems, including cloud migration (AWS) and UI replatforming. Resolved application slowness through Elasticsearch implementation, improving query performance by 40%.

● Portfolio & Platform Leadership: Owned a $20M+ product portfolio (10+ B2B, B2C, B2B2B type of applications), consistently delivering high-value projects. Led platform modernization through cloud migration of multiple applications, ensuring business continuity utilizing Atlassian products.

● Data & Metadata Innovation: Defined and implemented Gracenote Metadata Integration, incorporating machine learning (AI/ML) to optimize ID linkage accuracy.

● Infrastructure & DevOps: Spearheaded infrastructure modernization, migrating legacy systems to AWS and establishing GitLab CI/CD pipelines and data quality frameworks.

● Client Success & Growth: Built strategic client relationships, resulting in a 20% user satisfaction increase and successful onboarding of 100+ TV clients. Generated $1M+ in new business.

● Team Leadership & Product Innovation: Led and mentored large engineering teams (up to 75+ engineers and 3 product owners). Drove end-to-end rewrites of the Nielsen Metadata platform and Nielsen Digital Panel system, improving UI/UX. Modernized the Nielsen application (SaaS products), involving identity management, digital payment workflow, incentives and rewards programs, GDPR/CCPA compliance, global localization, and secure PII data storage adhering to all data privacy and security regulations.

● Agile Scrum Expertise: Leveraged Atlassian JIRA and Confluence to manage product backlogs, sprints, and Scrum boards, facilitating efficient workflow management, reporting (JQL), and cross-functional team collaboration. Adept in User story creation with detailed acceptance criteria.

Certifications

● Generative AI for Product Managers - Received from LinkedIn

● Leveraging Generative AI for Project Management (PMI) Work experience

Senior Technical Product Manager

Nielsen Remote, US May 2021 - Feb 2025

Managed a $20M+ Enterprise product portfolio (10+ applications), modernization of critical media systems, including cloud migration

(AWS) and UI replatform, achieving 25% operational cost reduction and 75% performance improvement. Spearheaded the 0 to 1 development of the Nielsen Reference Metadata platforms, defining the initial product vision and driving successful market launches.

● Led product strategy, defining product vision, roadmaps, OKRs, and KPIs, and consistently delivering high-value projects aligned with strategic goals through Agile (Scrum/Kanban). Defined and maintained Roadmaps, prioritization and timeline using JIRA.

● Led cloud migration of 2 applications and ensured business continuity for 8 others, while managing 7 scrum teams and 3 product owners. Mentored and guided a team of 75+ engineers. Managed all timeline using Smartsheets and Leveraged JIRA JQL to generate custom reports and dashboards, providing insights into sprint velocity, burndown, and other key metrics.

● Modernized legacy desktop applications to mobile-supported (MAF) UI/UX, migrating data to AWS.

● Technical stack: MAF, API Gateway, Snowflake, EC2, Lambda, S3, Airflow, Java, Spark, Postgres, Cassandra/Elasticsearch, Rest APIs, GitLab CI/CD, Terraform, EKS, and CloudWatch.

● Drove successful project and service delivery, meeting quality, timeline, and budget goals utilizing JIRA and Atlassian products. Built and maintained strategic client relationships, resulting in a 20% increase in user satisfaction.

● Defined and implemented a data quality framework (SQL, Alteryx), incorporating machine learning (AI/ML) to optimize data integration and ID linkage accuracy for global TV content delivery.

● Adept at identifying and managing risks, dependencies, and blockers and proactively developing mitigation strategies. Developed and maintained a risk register, tracking and addressing potential issues throughout the project lifecycle.

● Led the implementation of advanced search capabilities (Elasticsearch), improving query performance by 40%.

● Streamlined Agile workflows, managed product backlogs, and tracked issue resolution, including Scrum board creation and maintenance from Theme/Epic level, to optimize project delivery in JIRA.

● Fostered team collaboration, documented project knowledge, PRDs, TRDs and facilitated communication using Confluence. Combined JIRA and Confluence to create a seamless platform for project management and knowledge sharing.

● Part of end to end data delivery validation at every stage - Snowflake to Lamba, API services, S3 to Postgres, UI, Elasticsearch and airflow jobs. Leveraged data analysis (Tableau, Cognos, SQL) to inform product development decisions, resulting in a 15% reduction in customer churn.

● Led data lake integration and collaborated with engineering/analytics teams to ensure data usability. Coordinated cross functional to identify and address risks related to technical implementation, data migration and data integration testing.

● Spearheaded infrastructure modernization, including decommissioning legacy systems (Oracle, Sybase, SQL) and migrating to AWS (using AWS Config and CloudWatch). Established Gitlab CI/CD pipelines and data quality frameworks, increasing data accuracy and system reliability.

● Spearheaded Global Capacity Center deployment, including product/employee onboarding and establishing an offshore development center.

● Developed and delivered presentations to C-level executives, effectively communicating product roadmaps and progress. Drove onboarding of 100+ TV clients (cable and broadcast) to the modernized application, providing training and ongoing support. Utilized customer feedback and data analysis to identify areas for improvement and drive product enhancements.

● Managed release scopes, data migration, UI/API deployment, and data transformation using Terraform and blue-green/incremental deployment strategies. Ensured seamless service continuity through incident, release, and problem management (ServiceNow). Technical Product Manager

Nielsen Maryland, US Oct 2017 - May 2021

Led the greenfield development and launch of the Nielsen Digital Panel, a B2B SaaS platform designed to provide comprehensive digital measurement solutions, optimizing ETL workflows and data lake integration for performance and cost improvements.

● Led the modernization of the Nielsen Digital Panel SaaS platform, encompassing identity management, digital payment processing, incentive and rewards programs, GDPR/CCPA compliance, global localization, and secure PII data storage.

● Defined the initial product vision, conducted market research, and performed competitive analysis to ensure product-market fit.

● Drove the integration of a digital payment solution with the Nielsen Digital Panel application, ensuring alignment with all data privacy and security regulations, including GDPR and CCPA, through close collaboration with legal and compliance teams.

● Defined data migration requirements (Oracle/Sybase to AWS Postgres) and enhanced metadata integration for accurate campaign targeting and audience insights, integrating data lake solutions with APIs. All requirements gathered, design and project documentation are maintained in Confluence.

● Drove an end-to-end product rewrite, improving performance and UI/UX (Angular, REST APIs, Java, Snowflake, AWS).

● Managed a 30+ engineer team (AWS, React, Java) building scalable, GDPR/CCPA-compliant solutions. Implemented phased rollouts across US, EMEA, and APAC, managing secure third-party data transactions and localized compliance.

● As product owner, performed in-depth analysis, defined requirements for cross-media measurement solutions (Nielsen One Ads platform), expanding digital and TV panel capabilities. Documented PRDs, Technical design documentation in Confluence and managed project timeline using Smartsheet and JIRA.

● Defined complex data transformation rules, data validation (Tableau), and reporting (SQL, Microstrategy), optimizing data pipelines for cross-media insights. Implemented data validation rules and a data quality framework.

● Spearheaded infrastructure modernization, decommissioning legacy systems (Oracle, Sybase, SQL) and migrating to AWS (AWS Config, CloudWatch). Experienced in data validation - Snowflake to Lamba, API services, S3 to Postgres, UI and airflow jobs.

● Conducted regular risk assessments and implemented mitigation plans to minimize disruptions. Managed release scopes, data migration, UI/API deployment, data transformation and support (ServiceNow). Senior Program Manager

Nielsen Florida, US Sep 2016 - Sep 2017

Managed the Nielsen Audio portfolio, leading global teams to optimize operations, reduce costs, and improve service delivery.

● Led Arbitron integration post-acquisition, including deploying an offshore center (TCS collaboration).

● Optimized data pipelines, reducing costs and improving data processing/analytics efficiency.

● Delivered projects on time and within budget (Agile/SAFe Scrum, Waterfall).

● Mentored 50+ team members, fostering innovation and continuous improvement.

● Managed release scopes, plans, calendars, and change management (code reviews, rollouts/backouts, QA/UAT/E2E approvals). Executed production deployments and production support (ServiceNow).

● Drove successful project/service delivery, meeting quality, timeline, and budget goals. Managed stakeholders, finances, and market demand, driving sales growth.

● Enhanced consumer-facing viewing measurement analytics products by focusing on UI/UX optimization and delivering data-driven insights.

● Built strategic client relationships, aligning solutions with business strategies. Presented product roadmaps, progress, and KPIs to C-level executives.

Test Center Leader / Engagement Manager

Tata Consultancy Services Oldsmar, US Jul 2007 - Dec 2015 Progressed from QA to Business Relationship Manager, bridging business and technical needs.

● Managed 25+ international software development, testing, and process improvement projects (USA, Canada, India), including onsite coordination of data warehouse/reporting teams in India from North America.

● Built strategic client partnerships, generating $1M+ in new business through RFPs and project wins.

● Directed software development and global delivery, supporting both Waterfall and Agile projects.

● Provided specialty testing expertise (automation, performance, environment setup/management - VMware, Citrix) for clients.

● Oversaw consulting partner relationships, including budget and contract negotiations. Managed IT Finance and invoice processing, ensuring cost-effectiveness and compliance. Technical Proficiency

● Cloud & Databases: AWS (EC2, Lambda, S3, EKS, CloudWatch, Config), Snowflake, Postgres, Cassandra, Elasticsearch, Oracle, Sybase, SQL.

● UI/UX & Programming: MAF Framework, REST APIs, React, Java.

● Data & Analytics: Spark, Airflow, Tableau, Cognos, Alteryx, Microstrategy.

● DevOps & Infrastructure: GitLab CI/CD, Terraform, API Gateway, VMware, Citrix.

● Project Management: Agile (Scrum/Kanban, SAFe), Waterfall, JIRA, Confluence.

● Tools: Microsoft Project, Smartsheet, Visio, Google/Microsoft Workspace, ServiceNow Education

● Masters of Science in Mathematics University of Madras - Chennai, India 2007 - 2009

● Bachelor of Science in Mathematics Madurai Kamaraj University - Madurai, India 2004 - 2007 Skills

Product Management: Product Lifecycle Management, Go-to-Market Strategy, Product Discovery, Product Vision, Roadmap, Prioritization, Competitive Analysis, Market Research, OKRs and KPIs, B2B, SaaS, B2C, B2B2B, end to end solution, Enterprise systems, 0 to 1 Product development, greenfield development Key Delivery Skills: SDLC, Agile (Scrum, Kanban, SAFe), AWS, Digital Transformation, Legacy Retirement, ServiceNow, Identity Management, Compliance Management, Digital Payments, Cloud Migration, Cloud Modernization, Data Engineering, Machine Learning

(ML), Artificial Intelligence (AI), Jenkins, GitLab, Data Lake Integration, API Integration, UI/UX Modernization, DevOps, CI/CD Project/Program Management: Program Management, Project Scope & Planning, Project Execution & Tracking, Risk Management, Budget, Resource Management, Timeline Management, ITIL, Microsoft Project, Smartsheet Leadership & Communication: Stakeholder Management, Vendor Management, Contract Negotiation, Financial Management, Presentation Skills, Change Management, C-Level Reporting, Customer Engagement, Client Relationship, Client Onboarding, Problem-Solving, Strategic Thinking

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