Ux Designer User Experience

Iva keranova

*********@*****.*** PORTLAND, OR, US 404-***-****

PROFESSIONAL SUMMARY

Portfolio - https://keranovai.com/ With over 5 years of UX experience and more than a decade in design, I specialize in simplifying complexity. Passionate, analytical, and skilled, I focus on building intuitive systems, streamlining workflows, and integrating AI to solve real-world challenges elegantly. Great design isn’t just about achieving goals it’s about creating systems. WORK HISTORY

UX Designer II at ADP - Payroll, HR and Tax Services September 2024 - Present (0.5 Year)

Focused on enhancing the user experience in the NAS Lyric space by redesigning features like pay settings and collaborating closely with Product Owners to deliver intuitive, user-centered solutions.

UX Designer Lead at Aspirion - Specializing in healthcare revenue cycle management January 2021 - January 2024 (3.5 Years)

• Redesigned a training system through a cross-functional initiative, accelerating time to proficiency using co-design techniques and leveraging stakeholder insights. • Spearheaded the redesign of analyst work queue distribution, integrating AI opportunities and reducing manual processes through a user-centric, HIPAA-compliant approach. Ux Architect at RebatesMe - Online platform helping consumers earn cash back, discounts

September 2020 - January 2021 (0.5 Year)

• Implemented mobile-first approach to web design, enhancing user experience across devices.

• Advocated for the adoption of elastic servers, leading to a 30 decrease in system downtime. Visual Designer at Georgia Expo Manufacturing Corp. March 2015 - July 2020 (5.5 Years)

• Planned, conducted, and analyzed research through interviews, surveys, and tools like Hotjar to gather insights. Designed, prototyped, and tested website layouts and graphics based on findings, collaborating with developers to ensure seamless implementation and improve the overall customer experience.

EDUCATION

Art Institute of Atlanta - Bachelors Degree

Graduated 2011-01-01

Graphic Design

Georgia Tech - Bachelors Degree

Graduated 2020-01-01

UX UI Program

SKILLS

Figma, 5 years

UX design, 5 years

Visual Design, 10 years

System Mapping, 3 years

HTML/CSS, 3 years

Graphic Design, 12 years

Design systems, 4 years

CERTIFICATIONS

Advanced Figma

SOCIAL NETWORKS

Linkedin, https://www.linkedin.com/in/iva-keranova/ Other, https://keranovai.com/

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