Digital Transformation Vice President

KRISHNA BHASKARAN, MBA

Northborough, MA, ***** linkedin.com/in/krishnabhaskaran

Phone # 508-***-**** ****************@*****.***

SUMMARY

A seasoned technological and product visionary in the Retail & Manufacturing sectors, with over 20 years of experience leading high-performing teams of 250+ members. Successfully delivered digital transformation projects exceeding $20M, including ERP modernization, CRM, web commerce platform engineering (B2B, B2C, and D2C), mobile commerce platform enhancements, order management (ERP integration) engineering, and sourcing optimization. A strategic leader with a proven track record of streamlining operations, reducing operational costs by over $10M, and managing technology platforms generating $13B in revenue. Leverages robust technical expertise, innovative operational strategies, and exceptional stakeholder engagement skills to champion best practices and drive strategic vision.

PROFESSIONAL EXPERIENCE

nVent (Minneapolis, MN)

Vice President Digital Technology 2021 – Present

Championed digital transformation across multiple sites and platforms including eCommerce, Marketing – Merchandizing (Marketo), Salesforce CRM (Sales & Service cloud platform), MuleSoft (Integration) and PIM (product information management) systems, consolidating product information and creating playbook for future M&A (mergers and acquisitions) initiatives. Strong experience in managing integrations with backend ERP systems like SAP S4, JDE and M3 Infor.

Responsibilities include improving conversions for configured products resulting in 30% improvement in top line growth. Improved over all UX experience from top of the funnel to checkout.

Lead global team of 80+ (Offshore/Onsite) and five direct reports including managers and architects with $15M budget oversight for human resources and to manage and provide crucial data to C-suite leadership for decision-making via Snowflake, a scalable cloud-based data warehousing platform for storing and analyzing large volumes of structured and semi-structured data.

Drove corporate vision through change/stakeholder management skills to scale team from 20 to 80+ by influencing C-suite leadership to buy-in on digital transformation, transitioning to a single MDM product & Customer data management platform.

Global B2B pricing to a single/promotions ecosystem (PriceFx) and built integrations to customers procurement systems.

Introduced and Matured the CI/CD implementation of using Jenkins.

Integrate customer and sales data from various ERP systems enhancing Salesforce CRM with goal to create unified digital ecosystem, enabling business growth by equipping sales teams with ability to target profitable customers.

Enabled topline revenue increase of 30% by automating end-to-end business processes for configurable product line.

Contributed additional 2% to top-line growth by pioneering digital transformation project to improve organic search performance and drive higher conversions.

Collaborated with VP marketing to design and execute go-to-market strategy after consolidating product brands from three different segments to ensure brand consistency.

Integrated AI (artificial intelligence) to improve lead generations for sales team by providing robust customer analytics via Salesforce, and impact customer experience through use of customer journeys to identify roadblocks.

Secured $2M in savings by negotiating with external vendor to retrieve paid content back into internal database after identifying ongoing issue impacting product data deliverables to customers.

Staples, Inc. (Framingham, MA)

Sr. Director Engineering Global Order Management Order Fulfillment Systems and eCommerce 2019 - 2021

Led and inspired team of 200+ with eight direct reports to champion digital transformation roadmap to consolidate order management (based in AS/400) into Sterling OMS. Used microservices architecture to optimize sourcing, routing, least cost algorithm, and order fulfillment.

Managed the B2B/ B2C (Staples Advantage && Staples.com) order management platforms supporting order volumes of $13+ Billion. Lead team handling orders from multiple web channels, utilizing automation in testing, and restructuring teams to align with business strategy. Supported customer service teams for both B2B and B2C orders.

Provided end-to-end architectural guidance for initiatives, aligning design across teams while managing distributed support, maintenance, and quality.

Developed and executed data warehousing strategy to consolidate data into central lake enabling high availability reporting and improving data gathering processes across multiple platforms for B2B and B2C business.

Crafted and executed entire tactical strategy and process to prioritize orders to medical personnel during pandemic due to government mandate.

Director, Engineering eCommerce 2016 - 2019

Led cross-functional team of 250+ with 9+ direct reports leading digital transformation of Staples Business Advantage & Staples.com, including overseeing migration from IBM stack to microservices cloud-based platform and managing high volume and availability E-commerce properties.

Enabled operational savings of $10M by implementing in-house cloud platform, reducing reliance on external vendors by building out new internal teams.

Championed data-supported initiatives across domains by promoting "fail fast" culture, POC/rapid prototyping to minimize investment and waste, and using A/B testing to incorporate direct feedback from users.

Impacted customer experience by ensuring high-quality technical architecture and roadmaps, promoting SAAS/SOA mindset, and responsive UX design for mobile scaling.

Introduced SDET's (software development engineer in test) and automated testing to improve efficiency in project delivery.

Earned reputation as thought leader and go-to-person for digital transformations and innovative solutions by managing and presenting data to meet strict SLAs (service level agreements).

Sr. Manager, Engineering eCommerce 2012 - 2015

Led initiatives to enhance performance and user experience including migrating browse path navigation and taxonomy to a new search engine, implementing keyword search, and achieving 2000bps increase in conversion rates.

Influenced global digital transformation based on agile methodology after receiving accolades for continuously delivering a high-performing product that enhanced user experience and generated positive customer feedback.

Improved checkout process by integrating cart and checkout pages into one, increasing conversion rate by 1000bps.

Received Chairman's award for exceptional contributions to Staples, recognized as a rising star in the organization for introducing innovative changes to project lifecycles, reducing costs, and enabling faster delivery.

Ensured quality control by implementing CICD tools for continuous delivery and build.

Championed innovative tagging methods and annotations for analytics, significantly improving data quality and providing platform-agnostic Universal tagging framework.

Designed rule-based search engine minimizing size of blocking data and enhancing performance by determining assortment size at higher category level, creating next-generation system.

Architect, Engineering eCommerce 2009 - 2012

Supported web ecosystem that generated over $5B annually and possessed in-depth knowledge of IBM WebSphere Commerce Platform subsystems.

Led technology roadmap for merging Corporate Express B2B customers into Staples Advantage, consolidating two high-volume websites and reducing IT costs.

Designed enterprise solutions from data modeling to front-end component design, including search-related technologies (Endeca, SOLR) and integrated legacy mid-range systems.

Developed web and mobile applications using JSP, entity and session beans, commands, and optimized SQL queries in DB2 and created UX library components using JQuery and NODE.js.

EDUCATION

MBA D'Amore-McKim School of Business at Northeastern University, Boston USA

BS, Mathematics Rani Durgavati University, India

ADDITIONAL

Technical Skills: Java, C, C++, Python, NodeJS, Spring, Hibernate, Webservices, Angular 2.0, React framework, Unix, Linux, AWS, Azure, AS/400, AWS, Mongo, Couch, Hadoop, Db2

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