User Experience Ux Design

Daniel Ray Frye

**** ***** ****** ** *******, MN 55303

Phone: 651-***-**** Email: **********@*****.***

Portfolio: danrayfrye.myportfolio.com

Objective

I am seeking opportunities where I can leverage my extensive background in User Experience (UX), UX Design, and Information Architecture to drive the development of innovative, engaging applications across diverse platforms and devices. My goal is to consistently deliver user experiences that enhance an organization’s ability to effectively communicate with and empower its users. Core Competencies

• Usability Evaluation & UX Analysis

• Wireframe Creation & Prototyping

• User Interviews & Persona Development

• User Journeys & Customer Experience Design

• Information Architecture & Content Strategy

• Agile Methodologies & Cross-functional Collaboration

• Heuristic Evaluation & Competitive Analysis

Software Proficiency

• Design Tools: Figma, Sketch, Adobe Creative Suite, Axure

• Collaboration & Project Management: Slack, Microsoft Office, JIRA, Confluence

Professional Experience

ABC Fitness

Director of Design November 2022 – October 2024

User Experience Lead November 2021 – November 2022

• Led the design of a unified UX strategy across six products, transitioning the company from a collection of separate applications to an integrated suite.

• Managed and coordinated multiple design teams, ensuring alignment on product updates and redesigns for mobile applications.

• Developed a standardized design library to streamline the design process across product teams.

• Conducted on-site user research and interviews to identify UX improvements and optimize user workflows.

• Collaborated with product owners to define requirements and ensure adherence to best UX practices.

US Bank

XA Lead – Assistant Vice President October 2019 – October 2021

• Led a UX team in redesigning the Account Management online banking experience across desktop, tablet, and mobile platforms.

• Developed re-usable design patterns for broader use across bank products and initiatives.

• Conducted heuristic and competitive analysis, and created user flows and wireframes to define functionality.

• Worked with cross-functional teams (designers, developers, accessibility specialists) to ensure successful implementation and ADA compliance. Thomson Reuters (Contract via Valere)

UX Lead April 2019 – October 2019

• Managed a cross-disciplinary team to consolidate multiple websites and systems into a cohesive user experience.

• Led the creation of new information architecture, wireframes, and prototypes while applying Agile methodologies to the design process.

• Conducted competitive analysis, internal interviews, and usability testing to refine design approaches.

Wells Fargo (Contract via Synechron)

UX Lead October 2018 – April 2019

• Designed and implemented the redesign of a legacy green-screen application into a modern, web-based user interface.

• Defined user stories and requirements with product owners and business stakeholders, ensuring alignment with UX best practices.

• Conducted ADA compliance reviews and implemented accessibility improvements across internal applications.

Echidna Inc.

UX Lead February 2014 – October 2018

• Led UX projects for both B2C and B2B clients, from discovery through to final design, focusing on user-centered design principles.

• Conducted usability testing, user research, and competitive analysis to inform design decisions.

• Managed UX teams and mentored junior designers, ensuring a high standard of deliverables.

Infinite Campus

User Experience – GUI Designer October 2011 – January 2014

• Introduced UX best practices and user testing to update and enhance existing applications.

• Worked closely with development teams to ensure UX designs were accurately implemented across desktop, mobile, and tablet platforms. Best Buy/Horizontal Integration

Information Architect May 2011 – October 2011

• Developed wireframes and prototypes for Best Buy’s e-commerce platform, focusing on integrating the Best Buy credit card into the shopping experience.

• Conducted A/B testing and user feedback analysis to refine design iterations. US Bank

Information Architect November 2010 – April 2011

• Redesigned a bank teller-facing application to improve functionality and usability.

• Worked closely with stakeholders to define business requirements and ensure alignment with user experience goals.

Augsburg Fortress

Lead Web Designer for Marketing June 2008 – June 2009

• Designed and developed marketing websites, email campaigns, and interactive materials for new product launches and educational programs. Best Buy/Accenture

Interactive Developer July 2004 – March 2008

• Developed user interfaces for in-store kiosks and created wireframes and content flow documentation for Best Buy’s interactive projects. Best Buy/Redline Entertainment

Lead Web Designer/Interactive Developer July 2001 – July 2004

• Designed interactive websites for music bands and action sports celebrities, focusing on engaging user experiences and promoting brand identities. Conseco Finance Corp.

Director of Web Design and Development September 1997 – July 2001

• Led a team of 16 in designing and implementing e-commerce and web content for various company divisions.

• Developed information architecture and taught web development fundamentals to employees.

Education

B.A. in Graphic Design & Illustration

Minneapolis College of Art & Design (MCAD)

• Additional training in Human Factors and UX best practices.

• Committed to ongoing professional development and staying current with industry trends and research.

References

Available upon request.

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