Internal/External, Corporate Communications, Content Creation

Bruce Christian Trethewy

**** *. **** **. *-*** Phoenix, AZ 850**-***-*** 3764 *********@*****.*** https://www.linkedin.com/in/brucechristian/

Executive Summary

Communications & Marketing professional with exposure to Corporate, Leadership, Human Resources, Internal & External Communications; Writer, Editor and Managing Editor.

Areas of Expertise

–Corporate/Executive Communications

–Internal Communications, including personnel engagement, HR benefits and change management

–Reading & Understanding Nielsen & Arbitron Ratings systems

–Inner workings of the Phoenix television & radio markets with an emphasis on newsrooms, marketing, programming and sales

–Diversity Training

–Public & Media Relations Strategies

–Word, PowerPoint, Excel

–Event Planning (Pre-Present-Post)

–Social Media & Digital Marketing (Facebook, LinkedIn, X)

–Content Creation

–Crisis Communications

–Business Continuity

–Email Marketing (Constant Contact)

–Editorial Calendar Creation

–External Communications

–Communications Planning

–Media Buying

–Press liaison/public information officer

Achievements

–Wrote CopperPoint’s Strategic Communications Plan

–Developed CopperPoint’s Social Media Pages (Facebook, Twitter, LinkedIn, Pinterest, Instagram)

–Drafted CopperPoint’s Strategic Social Media Rapid Response

–Developed CopperPoint’s Business Continuity Communications Guidelines

–Developed Communications Data Breach Guidelines

–Planned, Managed & Executed Safety Works Expos for 10 Years

–Developed & Implemented Communications for company’s rebrand

–Developed, designed and wrote the East Valley Tribune’s annual Fall Television supplement

– Created East Valley Tribune’s daily media column

–Created East Valley Tribune’s weekly visual arts column

–

Professional Experience

Beka Business Media December 2020-December 2023

Sr. Editor & Event Planner

»Reported for three trade magazines including ChannelVision Magazine which focuses on the secondary distribution channel for telecommunications, IT industries; RWS Magazine which focused on the telecommunications and IT industries’ products and service supporting remote work; and InsideOutdoor Magazine, which focused on the outdoor retail industry (serving as Editor-in-Chief from December 2022-23).

»Posted news daily (on Word Press) for all three magazines.

»Operated company’s social media for LinkedIn, Instagram and X (formerly Twitter).

»Wrote, edited and laid out conference and trade show daily papers for WISPA’s WISPAmerica and WISPAPALOOZA events and for INCOMPAS.

» Served as company lead for 2022 and 2023 Visionary Spotlight Awards.

»Moderated all company webinars on Zoom.

»Served as event planner for the 2023 CVxEXPO

CopperPoint Insurance Companies February 2003-March 2019

Marketing & Communications Manager

»Wrote and edited stories and laid out printed company newsletter for internal communications to engage employees and provide information on HR benefits, performance management and change management

»Wrote, developed and implemented communications strategies for the Agency Channel, including letters, advisories, and periodic journals. Built confidence and loyalty among agency partners; promoted the company’s brand; and distinguished CopperPoint’s programs and services. Helped to plan and coordinate the annual agency loyalty trip.

»Ensured consistency and correct use of company’s brand in all internal/external communications, talking points, FAQs, speeches, PowerPoint presentations with employees, policyholders, agents and stakeholders.

»Served as company’s media relations liaison/public information officer.

»Created editorial calendar. Wrote, edited press releases, company news, annual report, marketing materials and award nominations; Pitched stories to media outlets; Posted material to company website, blog, social media outlets; Identified key words, key phrases for SEO/SEM.

»Wrote and edited stories and laid out printed quarterly magazine for external stakeholders.

»Worked with Human Resources to rewrite performance management criteria as well as communicate HR changes to internal awards programs, company policies, PTO, core values and HR events.

» Managed company’s email marketing through Constant Contact and Agency Channel CRM (Highrise).

» Worked with Board liaison and General Counsel’s office on communications for annual board elections.

» Managed cross-divisional teams in creation, direction and execution of company’s annual Safety Works Expo.

» Managed Marketing budget for company swag; business outreach events with associations and agency partners; and advertising.

» Managed company’s events contracts with Phoenix Suns, Phoenix Open, Arizona Cardinals, Arizona Diamondbacks and other business partners; Served as business outreach liaison to industry associations and chambers of commerce.

»Maintained administrative details for writing and production staff, including paid time off and periodic performance reviews.

»Managed company store including inventory, pricing, stocking.

Virgo Publishing Inc. December 1999-August 2002

Group Managing Editor, Telecommunications Division

»Worked with four editors-in-chief of five monthly telecommunications-oriented magazines; Helped to plan and direct editorial content and coordinate it with art, tables and/or graphs; Worked with writers to shape and guide their stories; Supervised copy editors. Edited all submitted stories.

»Coordinated copy flow through the editing process; Laid out magazines and worked with production manager and designers through production process.

»Worked with the company IT department to design and ensure accurate and timely website listings; Wrote, edited and posted daily stories for magazines’ websites.

»Maintained administrative details for 12-person staff and freelance writers, including paid time off and periodic performance reviews.

Additional Positions Prior:

»Echo Magazine – Managing Editor for Phoenix’s largest LGBTQ+ news magazine

»East Valley Tribune – During my time here I worked as a public safety (cops, fire, municipal courts) reporter; higher education reporter; feature reporter; finally, the television/radio critic and columnist.

»Palo Verde Valley Times – Sports editor

»Color Country Spectrum – Washington County reporter

Education:

University of Phoenix – Master of Business Administration

Arizona State University – Bachelor of Mass Communications (Journalism)

Awards:

External: Two Silver Quills, four Copper Quills & two Cactus Quills from International Association of Business Communicators (IABC) for writing; Recognized as Arizona Press Club’s Community Journalist of the Year (1996).

Internal: CopperPoint “Key Contributor” in 2014; 21 GOAL awards; five Customer Service awards; named Employee of the Month twice.

Contact this candidate