Business Development Digital Marketing

Denise Hart-Martin ****************@*****.*** 305-***-****

OVERVIEW: Dynamic, highly-organized professional with 12+ years of expertise in account management, CRM optimization, and business development, with a strong foundation in sales strategy, negotiation, and client relationship management. Proven track record of driving strategic initiatives and revenue growth across industries, including legal funding, franchising, and digital marketing. Adept at leveraging data-driven insights and CRM tools to enhance decision-making, streamline workflows, and improve client engagement. Committed to fostering growth, innovation, and operational efficiency to support business objectives and maximize impact. KNOWLEDGE • Sales Strategy • Market Analysis • Project Coordination

& EXPERTISE: • CRM Optimization • Lead Generation • Risk Mitigation Strategies

• Account Management • Brand Development • Data-Driven Decision Making

• Business Development • Negotiation Techniques • Cross-Functional Collaboration PROFESSIONAL SUBWAY 2024 to 2024

EXPERIENCE: Sales Development Specialist Shelton, CT

• Analyzed market data to identify franchise opportunities, optimizing product offerings.

• Developed strategic sales plans, increasing customer base and boosting Franchise revenue.

• Collaborated cross-functionally with teams to align sales and marketing, enhancing brand message and engagement.

Highlights Drove strategic sales growth by identifying gaps in customer acquisition channels and implementing targeted initiatives, resulting in an expanded customer base and significant revenue growth for Subway franchise operations.

Bridged gaps in cross-department collaboration by fostering synergy between sales and marketing teams, aligning strategies to enhance brand messaging.

Improved decision-making accuracy through meticulous CRM data management, ensuring seamless data integrity and enabling precise sales reporting processes that informed strategic planning.

Transformed franchise visibility by pioneering 23 high-impact trade shows across North America, overcoming logistical challenges to drive franchise expansion.

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SIGNAL FUNDING 2017 to 2024

Account Manager Dania Beach, FL

• Responsible for complex medical and legal documents analysis to assess case values, delivering precise funding offers aligned with company protocols.

• Cultivated robust attorney and client relationships, driving consistent pre-settlement funding business growth while surpassing monthly sales objectives. Highlights Resolved contractual ambiguities by expertly reviewing and negotiating complex terms with lawyers and plaintiffs, ensuring clear mutual understanding and alignment with legal and financial requirements.

Streamlined operational inefficiencies in case file organization by optimizing Salesforce CRM workflows, ensuring accurate storage and rapid retrieval of legal and financial documents for enhanced productivity.

Reduced process bottlenecks by implementing innovative funding strategies, minimizing turnaround times, and significantly improving client satisfaction levels.

Achieved consistent revenue growth by identifying opportunities to strengthen client trust, leveraging strategic relationship management to exceed monthly sales targets.

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AFFINITY SOLUTIONS 2012 to 2016

Administrative/Operations Coordinator Fort Lauderdale

• Ensured compliance with maritime regulations through precise vessel reporting.

• Managed digital marketing, increasing website traffic significantly, enhancing engagement. Highlights Rectified inefficiencies in sales workflows by optimizing Salesforce CRM data, streamlining processes, and enhancing overall sales efficiency.

Cut excessive travel expenditures by negotiating favorable corporate rates, implementing cost-saving measures, and improving the organization’s financial efficiency.

Supported cross-regional collaboration by coordinating high-impact regional meetings and tradeshows, bridging communication gaps to drive alignment between sales teams. EDUCATION: UNIVERSITY OF MIAMI Miami Florida

Paralegal Certificate Conferred 2019

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BROWARD COLLEGE Davie, FL

Associates - Business Administration Conferred 1993 CERTIFICATIONS: • B2B Sales Foundations • Event Planning foundations

• Lead Generation Social Media • Business Development Strategic Planning AFFILIATION: • National Notary Association Notary Public & Notary Signing Agent 01/2004 TECHNOLOGY: • Hubspot, MS Dynamics 365 Business, Salesforce, Microsoft Office, Franconnect, Smartsheet

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