Los Angeles Supply Chain

ARSHNOOR KOHLI

Los Angeles, California, ***** 424-***-**** *************@*.****.*** linkedin.com/in/arshnoor-kohli EDUCATION

University of California, Los Angeles (UCLA)

Bachelor of Science, Business Economics with a Minor in Theater June 2026

● West Committee Director of Alpha Delta Gamma Honor Society (ALD PES)

● Software Knowledge: Word, PowerPoint, and Excel

RELEVANT CERTIFICATIONS

BCG Introduction to Strategy Consulting Job Simulation October 2023

• Formulated a strategic presentation for a luxury outerwear brand, providing actionable insights to improve its market positioning. JPMorgan Chase Investment Banking Job Simulation September 2023

• Developed a DCF model to calculate the valuation of the M&A target and adjusted the model to account for a competitor bid and supply chain interruption.

• Created a 2-page report to summarize the company profile and summary of the auction process. RELEVANT EXPERIENCES

Marketing Consultant~ Sony (Incoming) October 2024 - May 2025

• Developing a market strategy for Paddington in Peru, Karate Kid and I Know What You Did Last Summer. Strategy Planner~ JM Financial Corp. June 2024 - Sep 2024

• Analyzed market trends and financial data for 13 companies contributing to investment decisions.

• Assisted in Portfolio Management: Tracked and evaluated the performance of stocks and ETFs (Exchange Traded Funds).

• Financial Modelling: Developed financial models to assess potential investment opportunities.

• Prepared and presented tailored financial reports in 25+ client meetings. Marketing Consultant ~ Focus Features October 2023 - May 2024

• Increased viewership by 40% through developing Gen-Z-focused marketing and optimizing digital platforms for Lisa Frankenstein.

• Conducted in-depth market research and competitor analysis to identify optimal release windows and advertising strategies, increasing projected film revenue by 26%.

• Utilized tools such as Google Analytics and Tableau to track audience engagement, leading to data-driven marketing adjustments that boosted overall campaign performance.

Strategy and Product Intern~ Amrit Laminates June 2023 – Sep 2024

• Developed the product as per the target consumers' preferences, established quality benchmarks and pricing policies, and optimized dealer profitability for the wholesale laminate company manufacturing door skin.

• Boosted sales by 30% by spearheading weekly distributor meetings to understand consumer tastes and preferences.

• Increased profitability by 20% by including market-relevant designs to cater to a variety of tastes, budgets, and genres.

• Reduced potential losses by strategically replacing underperforming designs, resulting in projected cost savings. LEADERSHIP EXPERIENCES

Group Leader~ Leadership Institute at Harvard College (LIHC)- Harvard Youth Leadership Change Prog Jan 2022 – Jan 2023

● Started a social change to help over and educate 10k+ students in orphanages and blind schools across North India. AFFILIATIONS

Committee Director~ BEA (Business In Entertainment Association) Sep 2023 – Present

• Enhanced revenue streams and audience engagement for Focus Features through strategic partnership proposals.

• Led recruitment for marketing and consulting roles within the club.

• Conducted market research, analyzed industry trends, and pitched compelling pitches to potential partners. Director of Education~ BCB (Bruin Contemporary Business) Sep 2023- Present

• Planned and executed venture pitch sessions focusing on crypto and NFT projects.

• Coordinated in-club case competitions, promoting teamwork, critical thinking, and problem-solving skills among participants. Member~ Toastmasters Jan 2024– Present

• Weekly experiment with 6-7 new topics and train general members in Public Speaking and Extempore. Podcast Intern~ Daily Bruin (UCLA MEDIA) Sep 2024- Present

• Led engaging conversations as a podcast host with diverse guests, exploring entrepreneurship, media, and personal growth.

• Edited podcast episodes using Audition and Adobe Premiere Pro, to create high-quality episodes. EXTRACURRICULARS

Production Assistant~ Indian Academy of Fine Arts June 2024- Sep 2024

● Worked as the Production Assistant (3rd AD) in Gurinder Makna's- ‘Love Guru,’ an adaptation of Anton Chekhov's ‘The Seduction’. Actor~ The Shakespeare Company (UCLA) Sep 2023- Jan 2024

● Starred as Portia in a rendition of Merchant of Venice at UCLA.

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