Data Analyst Ux Researcher

GERALD JACKSON JR 773-***-**** • ***************@*****.*** • LinkedIn Profile

UX RESEARCHER & DATA ANALYST

Proven track record of leveraging research methodologies, data-driven insights, and cross-functional collaboration to enhance user experiences across FinTech, healthcare, government, and nonprofit sectors. Proficient in designing user studies, synthesizing qualitative and quantitative data, and delivering actionable recommendations to align business goals with user needs.

KEY AREAS OF EXPERTISE

Minimum Viable Product (MVP) Development

Agile Methodologies & Scrum Framework

Backlog Management & User Story Creation

ERP Implementation, Microsoft Dynamics, Workflow Optimization

Data Analytics & Insights Generation (Python, SQL)

User Acceptance Testing (UAT)

Stakeholder Management & Communication

JIRA & Confluence - Agile Project Management

FULL TIME PROFESSIONAL EXPERIENCE

Chicago Board of Elections (Protiviti) - Product Ownership & Usability Aug 2023 – May 2024

•Conducted usability testing to identify barriers in secure voting machine software.

• Queried voter behavior and performance data using SQL, uncovering trends to improve system adoption and usability.

•Created Python-driven data visualizations, translating insights into actionable recommendations for product enhancements.

Wells Fargo – Senior Product Owner (Design & Strategy) Sept 2022 – Jan 2024

Partnered with UX teams to optimize workflows for 1.6M+ users, informed by research into user behavior metrics.

•Automated A/B testing analyses using Python, driving significant UI design improvements.

•Collaborated with stakeholders to align user research findings with business objectives.

Imagine Englewood Project – Product Design - Health & Wellness UX Apr 2022 – Jul 2022

Designed and executed comprehensive user research studies, gathering insights through surveys and demographic segmentation.

Leveraged Python and SQL to analyze data, resulting in a 25% increase in audience retention through targeted engagement strategies.

Delivered detailed reports that informed design and feature recommendations for community engagement platforms.

Highmark – Product Design - Manager Dec 2021 – Apr 2022

• Applied customer journey mapping to uncover user pain points, leading to improved voice user interface (VUI) design.

•Automated analysis of VUI interaction data, ensuring alignment with user needs and organizational goals.

•Conducted stakeholder interviews and usability studies to prioritize backlog features.

FTD Pro Flowers – IT Product Analyst Apr 2021 – Nov 2021

•Spearheaded usability studies to validate design prototypes against user expectations.

•Processed feedback data using Python scripts, resulting in data-driven product updates that enhanced user satisfaction.

•Developed user personas based on insights from surveys and focus groups.

VOLUNTEER WORK

Non Profits - Product Owner Digital Products & Operations Strategy Jan 2020 – Present

•Designed digital platforms to enhance user engagement, leveraging UX research findings and agile development practices.

•Conducted user interviews and usability testing to inform platform features and ensure accessibility.

TECHNICAL SKILLS

• Tools: Power BI, JIRA, Confluence, Figma, Maze, UserZoom, SurveyMonkey, Google Analytics, Python, SQL

• Research Techniques: Usability Testing, Surveys, Journey Mapping, Persona Development, Prototyping, Wire-framing, A/B Testing,

Frameworks: Agile, Scrum, User-Centered Design

EDUCATION: Howard University

Bachelor of Business Administration, Computer Information Systems, Washington, D.C.

ADDITIONAL INFORMATION

• Excellent organizational and time management skills, with the ability to work independently and as part of a team.

• Committed to fostering collaboration across departments to drive initiatives to completion.

DIGITAL PORTFOLIO https://www.figma.com/proto/YADpdVrZVpxGP1EjJnRsQN/User-Research-Portfolio?node-id=2467-1487&starting-point-node-id=2367%3A1437

CERTIFICATIONS: IBM Certification in Data Science

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