Assistant General Manager

SANJEEWA WEERAKKODI

Marketing Professional

MBM, BA (Hons, Economics), MCIM,

Chartered Marketer

PROFESSIONAL PROFILE

Highly accomplished marketing professional

with over 20 years of experience in marketing of

General Rubber Goods for international and

domestic markets.

•Team Leadership: Recruited, trained, and

mentored a team of over 20 marketing and

sales specialists, driving an annual sales growth

of 10–15%.

•International Marketing Expertise: Proven

track record in managing product and marketing

development activities for B2B clients, serving

over 20 countries while fostering strong

customer relationships.

•Operational Proficiency: Extensive

knowledge and hands-on experience in order

processing, merchandising, Quality Assurance,

planning, manufacturing, and logistics.

•Strategic Achievements: Directed marketing

strategies across diverse product segments,

including household, industrial, pharmaceutical,

and OEM products, contributing to a total

annual revenue of LKR 2.0 Bn (USD 6 Mn).

EXPERIENCE

EDUCATION

2002-2004 Export & Import Executive

Bussan Dipping (Ko-Lanka) Pvt Ltd.

An exporter of dipping products & Rubber Toys

‘ (BOI Registered & ISO Certified)

2004-2005 Supplies Executive

Samson International PLC (DSI Group)

Responsible for sourcing new suppliers

2005-2012 Export Executive

Samson International PLC (DSI Group)

Responsible for handing export customers

2012-2014 Asst. Manager-Marketing

Samson International PLC (DSI Group)

Responsible for New Market Development

2014-2021 Marketing Manager

Samson International PLC (DSI Group)

Responsible for both local and international

marketing & business development activities

2022-Present Asst. General Manager - Marketing

Samson International PLC (DSI Group)

Responsible for overall marketing direction

of the company

2018-2022 MBA - Management

University of Colombo, Sri Lanka

2012-2017 Postgraduate Diploma in Marketing (CIM) Charted Institute of Marketing, UK

1997-2001 B.A (Hons)-Economics

University of Peradeniya, Sri Lanka

1999-2001 Diploma in English

Aquinas College, Colombo, Sri Lanka

AWARDS

July 2014 Felicitated for Longstanding Service

Samson International PLC (DSI Group)

+94-777-***-*** / +94-912-***-***

**********@*****.***

Meepawala, Poddala, Galle, Sri Lanka

Linkedin-sil sanjeewa

PERSONAL

Married-2003

13-Feb-1975

PROFESSIONAL SKILLS

Language

(Sinhalese/ English)

German (A1 – A2)

IT/ Technical/ Digital

Communication

Inter-Personal

Leadership

Management Negotiation

ERP-IFS (Distr.) Organizing

HOBBIES

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