Marketing Campaigns Program Development

James W. Strohecker

Portland, Oregon 415-***-**** www.linkedin.com/in/jamesstrohecker/ *****.**********@*****.***

Marketing Leadership – Director of Marketing

Global Marketing, Business to Business (B2B) Integrated Marketing

Highly accomplished marketing innovator with a solid track record of delivering high-performance, measurable product and corporate B2B marketing campaigns and launches that help companies achieve short- and long-term revenue goals in today’s competitive marketplace.

Executive-level decision maker with an ability to lead and execute extensive marketing programs, competitive analysis, go-to-market strategies, content marketing, demand generation and messaging. Skilled in collaborating with team members across all levels to drive cohesive, unified marketing that helps achieve sales objectives.

Proven ability to ideate, design and implement effective Web, video, and content-rich HubSpot / Marketo / Eloqua / Dynamics campaigns. Strong understanding of all phases of the buyer’s journey and qualification offer components that help drive sales conversions.

Integral leader in orchestrating awareness and increasing value that led to the acquisition of RAE Systems (Honeywell), Qumu (Rimage), and Chordiant (Pegasystems).

●Global Product Introductions

Innovative Demand Generation

●Partner Marketing Campaigns

●Purposeful omnichannel content

●Omnichannel Marketing

●Social Media Strategies

●Competitive Intelligence

Corporate/Product Messaging

Professional Experience

Demand Gen Associates, Portland Oregon – 2019-Present

Director of Marketing and Project Leader, Consultant

Develop strategic demand gen programs and omnichannel campaigns for SaaS software, hardware and solution developers; Create demand-producing product introductions and innovative channel marketing MDF-funded programs; and Implement segment-focused HubSpot inbound/outbound campaigns to B2B Utilities, Commercial Services, Manufacturing, and Worker Safety operations that produced 12-22% y/y sales increase.

Honeywell Industrial Solutions, Englewood, Colo., and Global – 2015-2019

LOB Marketing Leader, Product Marketing Manager, SPS Division

Driving force behind the creation of strategic, multi-tiered demand generation and omnichannel marketing campaigns as part of the successful Connected Worker product introductions. These campaigns positioned Honeywell in the dominant market position and continue to net millions of dollars in new sales revenues.

●Spearheaded successful new product introductions: ConneXT Pack, LoneWorker solution, MultiRAE, QRAE 3, FIRST Software, ProRAE Guardian SDK, DoseRAE, and many others.

●Directed the successful industry thought-leadership seminar program (FireSmoke.org, IAFF, NFFF, FCSN) and others, that produced issue-driven monthly global seminars

●Led the $695k annual supplier MDF ad program to create joint branding, education, and marketing programs with DuPont, Gore, 3M, and others.

●Built a sales solution-oriented content pipeline that included videos, tablet-based sales tools that helped increase sales growth 5% q/q.

●Incorporate cutting-edge mobile content delivery to qualify target workflow/process control, industrial safety, energy, environmental, food production, D&A and public safety segments.

●Created and led the development and promotion of the annual FDIC First Responder Scholarship Program that provided full hands-on and classroom training, recognition and T&E for 20-25 recipients.

●Developed segment-focused, topical editorial calendar and content, digital assets for delivery across a range of social media platforms. Increased asset downloads 22% q/q for three years.

James Strohecker

Page Two of Two

RAE Systems / RAE Systems by Honeywell (acquired), San Jose, CA 2011-2015

Senior Global Marketing Manager

Promoted to Senior Global Marketing Manager role after successfully elevating the company’s brand and market position; the company became recognized as the industry’s premier wireless IoT safety leader. This led to Honeywell acquiring RAE Systems for a $340 million valuation. Orchestrated customer marketing initiatives for all connected business product lines (Responder, Environmental, Industrial, Energy, Manufacturing, Public Safety). Developed impactful marketing programs: content marketing, brand positioning, demand generation campaigns (Marketo), and interactive channel sales initiatives to drive growth of the company’s Connected Worker-focused products.

●Spearheaded highly effective omnichannel digital content creation.

●Created solid lead generation inbound / outbound campaigns via Eloqua/Marketo that included targeted offers, landing pages, that delivered 7-22% CTR and increased sales 20-30%.

●Expertly directed all video development: treatment, scripts, shots, post-production, keywording.

●Produced awareness campaigns to win 22 product industry awards.

●Strategized new solution (vs. product) positioning for major events that increased MQLs by 37% y/y.

●Oversaw development of 17 new Drupal-based Websites.

●Edited/published two books: Wirelessly Networked Chemical & Radiation Systems, and PID Handbook.

Qumu, Inc. (acquired) San Bruno, CA 2008-2011

Director of Marketing and Demand Generation

Architected and led all marketing program development, lead generation (Eloqua, Marketo), content creation, and partner promotion programs for the leader in enterprise video for Global 1000 organizations. Successful strategy and compelling brand messaging, positioning, competitive differentiation led to company acquisition.

●Increased number of lead gen campaigns by over 400%, delivering highly successful lead-to-close funnel.

●Created a 12x/year series of successful partner marketing events, webinars and analyst video webcasts that expanded event marketing from 2x/yr. to 12+/yr., increasing web traffic and leads by over 200%.

●Developed impactful specialized segment-focused and customer/partner videos, webcasts and collateral, and Web content that competitors copied and emulated.

●Designed and launched 12x4 Twitter, Facebook campaigns that delivered a 26% increase in MQLs.

Consultant, Redwood City, CA 2007-2008

Marketo Demand Generation & Omnichannel Digital Marketing

●Differentiated clients from competitors to develop a dominant position in targeted markets.

●Orchestrated all phases of Marketo implementation for an interactive digital capture company, which resulted in lead gen and Website traffic increasing 34% and 20%.

●Scripted, directed and produced industry-leading webinars and webcasts for lead generation, training, new product introductions and global communication.

●Produced a series of highly successful large enterprise and govt. department-oriented eSeminar lead gen programs, executing all content development, tele sales scripting and channel program delivery.

●Crafted insightful articles, social media content and presentations for placement and syndication.

Prior experience: Director of Corporate Marketing, CallTower (2005-2007), Sr. Director of Marketing, Phoenix Technologies (2003-2005), Sr. Director of Corporate Marketing, Chordiant Software (2000-2003), and Vice President, Silicon Valley Operations, Edelman Worldwide (1996-2000).

Education

University of Washington, Political Science

North Seattle College, EMT

Contact this candidate