Content Manager

James Pierce

Phone: 908-***-**** Email: ************@***.***

https://www.linkedin.com/in/jamespiercewrites

SUMMARY OF QUALIFICATIONS

Award-winning[1] content strategist, marketing manager, and content writer for asset managers, including a startup fintech. This skillset includes the development of SEO-friendly content for digital platforms, articles, advisor education/training materials, white papers, emails, direct mail kits, social media campaigns, brochures, live events, video, pitch books and RFPs—all for DEI audiences. More than 20 years’ experience contributing to the long-term financial and reputational success of large and medium global asset managers, including traditional assets, as well as alternatives, ETFs, and commodities. See LinkedIn for featured writing samples and more details.

WRITING SAMPLES

Dropbox: https://www.dropbox.com/sh/r1461xzc5tletc8/AAAgphnc6wzMsNSXlAB6BiPoa?dl=0

PROFESSIONAL EXPERIENCE

MSCI — REMOTE/NYC 7/2024 to 9/2024

Brand Content Manager (Contract via PRIDE ONE)

Update product web pages to match new template.

Create client case studies based on research and investment manager interview.

Help evolve marketing team’s content strategy.

CAIS Group — REMOTE/NYC 5/2022 to 7/2023

Marketing Content Writer (SVP/FT)

Deliver content and creative direction to marketing division of alternative investment startup

Ghostwrite multiple articles and social messaging for C-suite, including CEO, COO, and CMO.

Lead the development of content for social media, blogs, video, emails, articles, whitepapers, and events, including sales enablement materials—all mindful of DEI initiatives.

Vanguard — REMOTE 7/2020 to 5/2022

Senior Marketing Copywriter (FT)

Marketing writer and content strategist for company’s small-business recordkeeping business.

Develop a range of promotional content used for advisory recruitment and sales enablement.

Direct diversity, equity, and inclusion strategy for all campaigns.

Made extensive use of advanced sales and marketing technology, including the Seismic platform.

Edelman Financial Engines — REMOTE 1/2019 to 4/2020

Senior Content Manager (FT)

Develop and edit standardized content for investment education communications, including the military.

Oversee stock analysis and reports on macroeconomic trends regularly used for the nationally-syndicated Ric Edelman Radio Show.

American Express Global Business Travel (GBT) — Jersey City, NJ 5/2018 to 8/2018

Marketing Manager (Contract)

Provided concept strategy and content for various global travel digital campaigns and RFPs.

TIAA – New York, NY 4/2011 to 12/2017

Senior Writer (FT)

Lead writer for product promotions, including mutual funds, IRA rollovers, insurance, and annuities.

Lead contributor to wealth management, advice, and participant publications that reached millions of clients—including special messaging for women, the LGBTQ community, and the elderly.

Copywriter for successful multimedia brokerage education campaigns, direct mail kits, personal finance e-newsletter, sales enablement tools, advisor recruitment and on-demand webcasts.

Prudential Financial – Newark, NJ 6/2009 to 4/2011

Web Marketing Copywriter (Contract)

Lead copywriter for Web-based marketing division, including branding and social media efforts.

Produced content for Careers site, Women & Money site and diversity and inclusion initiative.

Lead copywriter for Prudential Investment Management (institutional) site, including mutual funds, ETFs, and commodities.

KPMG LLP – Montvale, NJ 6/2007 to 4/2009

Content Manager/Marketing Copywriter (FT)

Created original brochures, Web copy, print ads, white papers, fact sheets and articles for partners.

Collaborated regularly with designers, compliance, senior management, and production staff to produce collateral for such groups as Advisory, Tax, IT and Recruiting.

Capital Group – New York City, NY 5/2005 to 6/2007

Senior Financial Writer (FT)

Created business-building, educational/enablement materials for financial advisers with numerous articles appearing in American Funds’ The Flyer and the AIG Sourcebook.

Produced detailed shareholder annual and semiannual reports for fixed-income mutual funds, which involved heavy portfolio manager and compliance contact.

Morgan Stanley – New York City, NY 4/1999 to 5/2005

Senior Financial Writer (FT)

Created multimedia marketing materials to promote 60+ proprietary mutual funds and ETFs, including shareholder reports, product brochures, speeches, pitch books, convention scripts, articles, newsletters, videos, direct mail, prospecting letters, and guides

Supervised key contributors to projects and campaigns, including external marketing firms.

EDUCATION

Temple University, Philadelphia, PA

Graduate: Bachelor of Arts/Music

Additional Studies: College of William & Mary, Mannes College of Music

AREAS OF KNOWLEDGE & SOFTWARE SKILLS

Word/PowerPoint/Excel/Asana Copywriting/Content Management Seismic, Jira

Mutual Funds/Alts Social Media Recruitment

Diversity, Equality & Inclusion Voiceover/Opera Singer CMA

[1] Apex Awards 2023, Vanguard Advice Adoption Campaign

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