Graphic Designer Design

JOYCE DAVIS

Pleasanton, CA

******@***********.*** • www.Sq1Creative.net

QUALIFICATIONS PROFILE

Highly creative and multitalented Graphic Designer with extensive experience in Web & print marketing and promotion. Exceptional collaborative and interpersonal skills; inspiring team player with effective written and verbal communication abilities. Highly skilled in client and supplier relations and direction; talented at building and working with highly-effective creative teams. Passionate and innovative creator of marketing strategies and campaigns; accustomed to performing in deadline-driven B2B environments with an emphasis on achieving goals, and working within budget requirements.

Creative experience in the following:

PRINT • VISUAL ARTWORK• WEB & MEDIA

Brochures & Advertising

Branding & Logo Design

Direct Mail Materials

Sell Sheets & Collateral

Organized archiving

Photo Shoot Direction

Illustration

Infographics

Website Design

Social Media Graphics

Copy & Content Writing

Interactive Screens

PROFESSIONAL EXPERIENCE

Square One Creative, Pleasanton, California

Art Director – Graphic Design, 2003 – Present

Successfully manage and coordinate graphic design projects from concept through production & delivery. Work closely with direct corporate/B2B clients to create strategic plans, conceive brand-appropriate messages, and consistently meet deadlines and goals. Expertly convert features to benefits to achieve messaging objectives. Effectively manage, instruct, and direct creative & production teams to produce quality results. Coordinate design, copy, artwork and production to meet all project requirements. Conduct sales and marketing presentations. Manage all operational, strategic, production, quote/bid, and administrative functions.

Key Achievement Highlights:

Have earned the loyalty and trust of my clients by helping them boost their businesses and achieve their stated goals, by providing effective branding, positioning and strategic print and digital creative campaigns.

Enabled 2 of my clients, who are upscale senior residential facilities, to meet and even surpass their sales goals by designing invitation collateral for their events.

Developed infographics, digital ads, email blasts and web banners to promote a national pet adoption event, hosted by my nonprofit client, Maddie’s Fund. We have exceeded projected participation each year. Advertising efforts to double participation in the annual event in one year actually resulted in 5 times the turnout.

LeapFrog, Emeryville, California

Senior Graphic Designer, 2001 – 2003

Translated marketing department objectives into effective design and copy for brochures, in-store displays, direct mail, ads, sales collateral, catalogues, trade show materials, special promotions and packaging. Also participated in team effort to produce effective product introductions by developing marketing collateral and in-store promotional merchandising displays.

Key Achievement Highlights:

Hired as the only staff Marketing Art Director. Helped establish brand identity at a time when revenue grew 69%.

Was responsible for designing and writing one of the most successful co-op promotional campaigns for the introduction of their new educational products.

OTHER MARKETING EXPERIENCE INCLUDES:

• FINANCIAL –

Business Owners Institute (Consultants)

Capital One

Wells Fargo Bank

Genworth Financial

Sumitomo Bank

Trust Mortgage Brokers

Asymmetry Mutual Fund

• TECHNOLOGY –

HP.com

Qualcom

Leapfrog

Acer

Autodesk

Intel

• NONPROFIT MARKETING –

The Sequoias – San Francisco

Northern CA Presbyterian Homes and Services

Rhoda Goldman Plaza,

San Francisco

Pleasanton Senior Center

Maddie’s Fund

The Orinda Association

EDUCATIONAL BACKGROUND:

Graduate Work in Advertising / Illustration

Art Center College of Design, Pasadena, California

Bachelor of Arts in Graphic Design

San Jose State University, San Jose, California

TECHNICAL SKILLS:

Expert in Adobe Creative Cloud (InDesign, Photoshop, A.I., Illustrator, Acrobat, etc.)

Copywriting

MS Office Suite (PowerPoint, Word, Excel), Dropbox

WordPress and HTML

ADDITIONAL RELEVANT EXPERIENCE:

San Francisco Academy of Art – Taught classes in Integrated Marketing & Graphic Design

International Association of Business Communicators (IABC) – Led PowerPoint Workshop

East Bay Volunteer Center – Led workshops for nonprofits in Design & Social Media

Business Owners Institute – Taught Classes & Workshops on Running Successful Businesses

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