Graphic Designer Senior

Manuel La Cruz ****.docx

MANUEL LA CRUZ

929-***-**** ******.*******@*****.*** Greater New York City http://linkedin.com/in/manuel-la-cruz http://www.behance.net/business3d

GRAPHIC AND MOTION DESIGN VIDEO ANIMATION

Senior Graphic Designer and Video Animator with more than 12 years of experience supporting clients in technology, consumer and beauty products, healthcare, sports, and television sectors. Expertise includes branding, print design, digital content, motion graphics, typography, website design, video editing in three (3) languages, complex 2D and 3D animations, and account management support. Known for highest levels of creativity, attention to detail, meeting tight deadlines, and creating long-term client relationships. Key skills include:

• Brand Identity and Design • Building Client Relationships • Video Animation

• Responsive Design for Different Devices • Marketing and Advertising Programs • Infographic Designs

• Technical and Layout Design • Innovative Problem Solving • Project Management

• Print and POP Design Elements • Staff Training and Development • Visual Storytelling PROFESSIONAL EXPERIENCE

CrossFit Glendale – Head Coach, Queens, NY 2022 – Pres. Design and lead high-intensity functional training programs for diverse groups, focusing on strength, endurance, and mobility to support clients with achieving their fitness goals at the highest levels. Work daily with owner to increase enrollments and loyalty among current members.

• Conduct 30 CrossFit classes, training between 250 – 400 active members each week

• Increased membership loyalty due to tangible results and enjoyable experiences o Regularly adjust exercises and routines to maintain high levels of engagement

• Significantly improved performance, weight loss, and body fat reduction in hundreds of members LBG Leading Building Group – Construction and Carpentry, Manhattan, NY 2018 – 2022 Developed skills and completed dozens of residential construction projects after emigrating to the US. Angostura Films & Media – Motion Graphic Designer, Caracas, Venezuela 2016 – 2019 Designed and edited visual motion graphics for hundreds of Discovery Channel Shows. Created 2D and 3D animation in three (3) languages, English, Portuguese and Spanish. Supervised 2-3 other graphic artists.

• Created five to ten (5-10) 60-minute shows every week in Spanish and Portuguese with very tight deadlines o Developed programming for popular shows such as: Naked and Afraid, Puppy Bowl, Kitchen Nightmare, Top Chefs, Love It or List It, Hell’s Kitchen, My Cat from Hell, Marriage Bootcamp, Sex Box, and others o Managed staff and all aspects of each project to ensure timely delivery of quality video graphics

• Developed outstanding relationships with clients because of high-quality work consistently delivered on time Social Media Designer – Freelance (part-time), New York, NY 2016 – 2019 Created graphics and videos for Instagram and Facebook with two key clients. Received creative brief from both clients, and developed high-quality graphics and materials with minimal changes.

• Increased brand visibility for “The Ketologist” through effective social media videos, graphics, and posts

• Illustrated graphics and social media posts for ViVe Nutrition Promontaje (Event Management) – Senior Graphic Designer, Caracas, Venezuela 2013 – 2014 Designed Motion graphic animation for running events and external graphics to printer. Developed and edited all print, video, and animations. Supervised graphics department for several events.

• Created banners and printed materials for brand sponsored races – key sponsors: Listerine, Energizer, Samsung, Polar, Locatel, Excelsior Gama, Farmatodo – https://www.behance.net/gallery/20329067/Lanzamiento-Listerine o Secured other sponsorships from major CPG companies – Procter & Gamble, Subway, and Plumrose

• Developed new and extraordinary decorations, animations, and printed materials for 5K-10K Samsung night race o Created animations, banners, billboards, layers, medals, shirts, and trophies all aligned with logo and brand o Designed big animations at finish line – https://www.behance.net/gallery/14021353/3D-y-Video o Received highest praise from clients based on results of 5K-10K races and positive feedback from runners

• Renewed all client agreements and projects for future years based on superior feedback Manuel La Cruz 2024.docx

MANUEL LA CRUZ Page 2-929-***-**** or ******.*******@*****.*** DLB Group (Ad Agency) – Senior Graphic Designer, Caracas, Venezuela 2014 – 2016 Created design elements that significantly increased consumer engagement for key agency brands.

• Designed dozens of digital and printed graphics for Subway, Ron Añejo, Johnson & Johnson, Procter & Gamble

• Developed video with 2D motion graphics (Telmex) to reinforce important branding elements Grupo Creativo 360 (Design Agency) – Founder and Sr. Graphic Designer, Caracas, Venezuela 2011 – 2013 Designed banners, animations, POP materials, website graphics, and other images to support client advertising initiatives. Key clients included Smirnoff Vodka, Nikon, Inter Gym, Venetur, Pura Vida, Exclusive Aruba, Uni Espacio, and Evempro.

• Achieved all client objectives for brand growth and increased awareness

• Improved website graphics, banners, and animations resulting in higher consumer engagement, increased sales and conversion rates

EDUCATION, CERTIFICATIONS, AND TECHNICAL SKILLS

BA – Graphic Design University Jose Maria Vargas – Caracas, Venezuela 2009 Certifications:

• Adobe – Photoshop, After Effect, Premier Pro, Illustrator (Posa Studio Creativo – 2012)

• UX Design by Google: Foundations of User Experience (Coursera – 2024)

• CrossFit L2 (CrossFit – 2024)

• Weightlifting L1 (CrossFit – 2023)

• IFBB Advanced Bodybuilding and Fitness Trainer Specialists (IFBB – 2017)

• IFBB Personal Fitness Trainer (IFBB – 2016)

Technical Skills:

• Microsoft Office – Word, Excel, PowerPoint, Publisher, Outlook

• Graphic Arts – Adobe (Reader, Premier Pro, InDesign, Lightroom, Illustrator, and PhotoShop), Figma, Canva

• Video Software – Premiere Pro, After Effect, Final Cut Pro

• Animation – Cinema 4D, Element 3D

• Social Media Design – Facebook, Instagram, LinkedIn

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