Frank Lu MS Eng., MBA
Austin, TX ***** Phone: 512-***-**** *********@*****.*** www.linkedin.com/in/lufrank
Product Management and Marketing Professional Build Bridge between Product and Market
Proven success in solution definition, development, and go-to-market, offering expertise in product life cycle and program management in global software and hardware industries. Strong business acumen combined with technical expertise
CORE COMPETENCIES
Combined technical/business experience Platform/solution definition Supply chain management
Product marketing/management Market/customer research People management
Product life cycle management Launching and go-to-market Global business development
Program/project management OEM/ODM experience in Fluent English and Chinese
PROFESSIONAL EXPERIENCE
Assurety Consulting & Solutions, Austin, TX 05/2023 - present
Functional Expert, USPS postal system consulting
Providing technical support for USPS systems innovation and development
Lead and manage translating business and network needs of USPS mail&parcel system into technical and testing requirements.
Working closely with USPS different BUs and teams to support solution definition, scheduling, and financial impact
Bridge business and development teams on demands, requirements, schedule, and progress in various applications and platforms.
Eagle Eye Networks, Austin, TX 09/2020 - 12/2022
Product Manager, Cloud surveillance video system
Managed VMS bridge and camera product offering, product development cycle, and GTM
Managed global vendors and OEMs in product development, feature definition, and supply chain issues
Drive cloud-based firmware implementation, including failure data analysis on testing and deployment
Supported global sales with collateral, tools, product key messages, and training
Pitney Bowes, Austin, TX 09/2018 – 08/2020
Product Manager, eCcommerce International Parcels
Developed product strategy and roadmap supporting international eCommerce solution and created custom clearance solution
Supported customers needs with improved SaaS API solution and and enhanced performance based on data-driven analysis
Built user business case with data analysis using Power BI and other tools to meet key customer business needs
Advanced Micro Devices, Austin, TX 03/2017 – 08/2018
Senior Product Marketing Manager, Enterprise, Embedded and Semi-Custom Group
Marketed AMD server CPU, EPYC, to key accounts and supported OEMs in Great China for business success
Drove business development success with key mega data center customers on product marketing, opportunity discovery and evaluation, and customer requests and pricing negotiation, schedule creation/tracking, and sales support
Supported AMD #1 global sales award OEM on developing and launching multi AMD-based systems
Drove enablement and engineering teams on training, collateral, POC system evaluation in customer application environment
Watts Water Technology, San Antonio, TX 05/2015 – 03/2017
Product Manager, Watts Water Quality Group
Defined and executed growth strategy of portfolio product offering through data and market analysis, developing new products, and working closely with sale channels and vendors to drive business growth
Dell Inc., Austin, TX 04/2012 – 04/2015
Product Manager, Global Support and Development Group (2014-2015)
Grew managed deployment service in a global base by transforming services to meet new market requirements
Rationalized global deployment services, and designed new services to response market challenges
Created service strategy and implementation with market research/ data analysis to address improvements, and opportunities.
Aligned with cross-regional and cross-functional teams on new service requirements and integrated with Dell HW sale processes
Defined global service market needs, drove service development life cycle, and launched competitive offering
Product Manager, Enterprise Solution Group/Services Group (2012-2013)
Defined converged next-gen storage platform requirements, strategy, and technical trends. Completed platform MRDs and roadmap
Drove HW platform needs/prioritized features with engineering, regional business, industry design, supply chain, and marketing
Managed development process and phase review, built up business cases, ROI cost/benefit analysis, and successfully transferred international requests into roadmap
Led Energy Star, ESSA, and power-efficient program delivering significant efficiency improvement (2-4%) and competitiveness
Intel Asia-Pacific Research & Development Ltd., Shanghai, China 01/2005 – 10/2011
Senior Product Marketing Manager, Intel Architecture Group (2009 – 2011)
Transferred and supported new netbook technology to ODM partner, supported ODM netbook design and go-to-market
Launched cellphone ODM first netbook product through system definition, market request data analysis, feature definition, and BOM analysis. Successfully positioned and marketed the product on targeted channel
Partnered with ODM on product launch, designed and implemented co-marketing program, developed collateral
Negotiated license agreements with ODM and component providers, lower 20+% on BOM cost including better silicon pricing
Senior Business Development Manager, Intel Software & Service Group (2007 – 2009)
Directed China and Asia marketing and sales activities for Intel SOA (cloud) based XML software solution
Generated 40% worldwide sales by building ecosystem marketing, media promotion, and website/collateral development
Developed potential customers on ISV/SI/large enterprise, building sales pipeline, promoting licensing solutions, closing sales, and identifying and driving market demands for continued product development
Bridged customers and engineering on requirement achieving significant improvements in compatibility and usability. Drove system integration, cybersecurity, and business needs with roadmap, validation support, and user acceptance test
Senior Product Manager/Program Manager, Intel Software & Service Group (2005 – 2007)
Defined, managed, and launched network management solution with integrated SW, HW, and firmware
Generated $100M+ in sales by designing & packaging an embedded solution. Increased Intel HW market share in targeted SMB segment with successful designing, developing, and marketing
Led product life cycle development (SDLC/PDLC) and phase approval process with extensive and successful market research, feature prioritization, MRD/PRD development, and solution launching
Improved solution usability, stability, scalability, and security with in-depth market research/analysis, use case development, UI/UX and flow design, and enhanced test environment; ramp up sales volume 70%+
Managed development in Agile environment on bug review, status tracking, management reporting/approval, and product launch.
Drove with international cross-functional teams on developing process, achieving release schedule and quality through alignment, milestone tracking, and progressive change management
Supervised product marketing team on collateral preparation, market research, product launching, and ecosystem buildup.
Foxconn, Foxconn Precision Components, Austin, TX 03/2001 - 01/2005
Product Manager/ Logistic Manager/FAE
Drove thermal solution development&sales as Dell largest OEM/ODM on computer parts with $2+ B annual sale to Dell
Worked closely with Dell procurement/buyer on strategic alliance, technical and business support, reviewed supply chain forecast, PO placement, shipping, inventory, returns, quality issues, and managed NPI, EOL process
Grown Dell business by 30% in revenue and profit in 3 years with price negotiation and bidding strategy
Supervised supply chain team to process PO, packaging, ocean/air shipping with China factory, contentiously monitor warehouse inventory to ensure continued support of Dell JIT manufacturer need
Worked closely with Dell engineering on product design, development, evaluation, and qualification; led China engineering team and manufacturer to meet Dell production requirements, such as FAI/PPAP submission.
EDUCATION
Master's in Business Administration (MBA)
St. Mary’s University (AACSB accredited Business School), San Antonio, TX
Master’s in Chemical Engineering (MS. ChE with AI focus)
Kansas State University, Manhattan, KS
One Year Graduate Study in Computer Science
New York Institute of Technology, New York, NY
Bachelor’s in Chemical Engineering (BS. ChE)
Tsinghua University, Beijing, China