Social Media Digital Designer

Profile

Employment History

Digital Designer Nike, Beaverton, OR

Brand / Digital Designer Allbirds, San Francisco, CA Digital Designer Williams Sonoma, San Francisco, CA Visual Designer Premise, San Francisco, CA

NOVEMBER 2022 - JUNE 2023

MARCH 2024 - JUNE 2024

JUNE 2024 - AUG 2024

SEPTEMBER 2021 - NOVEMBER 2022

Á Designing and delivering production files for consumer-facing marketing content across digital channels (websites, emails, apps, social media)¢ Á Ensuring adherence to campaign guidelines and digital best practices through collaboration with the brand team¢

Á Becoming an expert in digital platform production capabilities and functionality¢ Á Collaborating with content authors to bring creative concepts to life and deliver assets according to production specifications¢

Á Participating in creative reviews and presenting work to senior creative and marketing leaders.

Á Designing and delivering production files for consumer-facing marketing content across digital and print channels, with a strong emphasis on B2C brands, eCommerce, email marketing, and social media campaigns¢

Á Ensuring adherence to campaign guidelines and best practices for both digital and print mediums through close collaboration with the brand and marketing teams¢ Á Becoming proficient in the production capabilities and functionalities of various digital platforms, including eCommerce sites, email systems, and social media networks¢ Á Collaborating with content creators to bring innovative concepts to life and ensure assets meet all production specifications for digital and print outputs¢ Á Engaging in creative reviews and presenting design work to senior creative and marketing leaders, demonstrating a thorough understanding of B2C brand dynamics and effective campaign strategies.

Á Developed eye-catching and effective emails using Figma and other programs, ensuring designs were optimized for both desktop and mobile platforms¢ Á Designed with a deep understanding of the consumer journey, enhancing user experience across all touchpoints¢

Á Worked closely with the brand and copy team to understand campaign goals and translated them into compelling visual designs¢

Á Maintained and evolved brand guidelines to ensure consistency across all digital channels .

Á Conducted professional presentations to stakeholders and senior management, gaining approval for creative work¢

Á Created visually compelling graphic elements, case studies, and blog designs for the new website¢

Á Generated engaging social assets for diverse marketing channels, maximizing brand exposure¢

Á Designed eye-catching exhibition displays, banners, and infographics for events¢ Á Produced polished presentations using templates for internal stakeholders and meetings¢

Á Enhanced company branding through revamped letterheads and branded documents for clients.

Ryan Pang

VISUAL DESIGNER

Details

Misc

Skills

References

Portfolio

510.735.651 1

**.****.****@*****.** m

UC Davis 2013 - 201 7

Bachelor of Science, Desig n

Oakland, CA

Sketch, Figma, Canva,

CaptureOne, iMovie,

Sketchup, Rhino Highspot,

Asana, Salesforce, Workday,

Canto, Falcon, Workfront.

Confluence, Airtable, Wix,

Squarespace

Adobe Photosho p

Adobe InDesig n

Adobe Lightroo m

Adobe Illustrato r

Adobe After Effect s

adobe Premiere Pro

(Available upon request)

www.RyanJPang.com

Experienced Designer with 6+ years of expertise in managing diverse creative design projects, visual conceptualization, campaign leadership, product photography, and production design. Skilled in pushing boundaries for innovative aesthetics, elevating brands, and creating captivation assets.

Social Media Specialist / Digital Content Producer 5.11, Irvine, CA APRIL 2016 - JULY 2018

Y Produced and supervised ad-hoc social media banners for multiple social channels during store grand openingT

Y Captured event graphics through photography and videography during grand opening events nationwidR

Y Collaborated directly with the VP of Sales and key stakeholders to formulate effective social media marketing strategieT

Y Orchestrated email marketing communication across various social media platformT Y Oversaw social media event registratioF

Y Generated engaging copy for Facebook postT

Y Managed Instagram Story and Live featureT

Y Implemented a streamlined process to optimize RO8 Y Compiled and presented data metrics to executive stakeholders, ensuring the efficacy of marketing campaign s

Employment History

Design Specialist Airbnb, San Francisco, CA

AUGUST 2018 - NOVEMBER 2019

Y Implemented strategic merchandising techniques for Airbnb marketplace listings, ensuring adherence to interior design and home quality standards for the Airbnb Plus program

Y Offered valuable feedback to leadership and collaborated with team members to identify and resolve issues, enhancing the efficiency of Airbnb Plus' VA engineering tool

Y Demonstrated strong design skills by creating impactful presentations with minimal guidance, facilitating better alignment within the team during weekly meetings Y Supported leadership in various ongoing Airbnb Plus projects, including curating training material for the AirSeva team, coordinating office renovation initiatives, planning events, and assisting with minor Airbnb Plus upleveling tasks. Visual / Graphic Designer Bloom Farms, San Francisco, CA SEPTEMBER 2016 - JANUARY 2021

Y Developed and conceptualized marketing materials for diverse platforms, including social media, websites, print collateral, PR, and appareî Y Created digital and physical mock-ups to visualize design concepts effectively Y Fostered cross-functional collaboration with teams spanning social media, events, product development, and sales to ensure a cohesive brand vision and its successful execution

Y Played a pivotal role in shaping branding and identity initiatives within the marketing team

Y Assumed responsibility as a photographer for product marketing campaigns and various experiential events.

Visual Designer A3 Ventures, Berkeley, CA

NOVEMBER 2019 - SEPTEMBER 2021

Y Drove the creation of refined and visually captivating designs while collaborating seamlessly with cross-functional teams to ensure successful implementation of final designs

Y Oversees and guides external design agencies, ensuring the seamless integration of visual and interaction design elements that align with AAA's brand guidelines Y Takes charge of producing and directing high-quality photoshoots across various AAA ventures, capturing compelling imagery that resonates with the target audience Y Spearheaded the design and prototyping of a website redesign, incorporating UI/UX best practices to deliver an exceptional user experience.

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