Outside Sales Representative

RAYMOND SEDILLO

Albuquerque, NM

SKILLS & PROFICIENCIES

Sales Call Preparation & Call Execution, Follow-Up,

Competence of Category Management principles, Application of account management methods to retain customers and maintain customer satisfaction. Utilization of a wide range of sales strategies & selling methodologies.

Various CRM & Software Platforms - Microsoft Windows & Office Suite, Kronos, Concur, Lawson

Sales Training Programs – 5-Step Selling program

WORK EXPERIENCE

Bridgford Foods, September 2023 – Current

DSD Route Sales Representative

Services big-box retail grocery chains to increase sales in assigned territory (NM & Southern CO)

Travels to assigned territory in company fleet vehicle; filling orders via warehouse pulls and self-loading.

Delivers products to customers, orders, unloads orders, stocks shelves and rotating displays

Grown territory over 20% since starting role

The QUIKRETE Companies, November 2020 – February 2023

Route Sales Representative

Serviced big-box retail accounts to increase sales and improve market share

Ensured customer satisfaction by responding to inquiries and concerns

Identified opportunities and improve brand and market positioning

Wells Enterprises, 1999 – May 2020

Territory Manager for the West Mountain Region

Field/Route Sales Representative of Blue Bunny® Ice Cream brand, responsible for a multi-state territory consisting of 115+ grocery retail stores.

Call points included convenience stores, independent grocers, well-known grocery chains, and Walmart® retail locations

Consulted customers on sales growth & production, promotional effectiveness, and creating the best product mix (displays) for each store's consumer base

Since 2010, primary objective was developing and maintaining incremental sales growth

Oversaw all Ads, promotional planning, and sales contracts within assigned territory

Consistently met and exceeded sales expectations by 20%

Ranked #1 in District ~15x throughout tenure

PROFESSIONAL TRAITS

Team Player

Reliable & Efficient

Strong Work Ethic

Fast Learner

Personable

Problem-Solver

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