Vice President Promotional Products

Kelly Borre

Glenview IL *****

Cell: 847-***-****

Email: ***********@*****.***

Professional Summary

Dynamic and results-oriented Vice President of Sales with over 30 years of unparalleled expertise in the Promotional Products Industry. A renowned leader with a hunter mentality, known for achieving substantial sales growth, building influential relationships, and spearheading innovative solutions. Highly respected by industry peers and Top 40 distributors for strategic vision, comprehensive market knowledge, and relentless drive. Proven track record in exceeding sales targets, delivering custom solutions for high-profile clients, and inspiring high-performance teams.

Bachelors Degree from University of Arizona – Tucson Arizona in Marketing

Professional Experience

AAA Innovations- Hard Good Promotional Products Supplier

Vice President, Midwest/ national accounts

August 2019 – November 2024 United States

Sales Leadership: Lead B2B marketing, business development, and account management across a multi-state territory, consistently achieving annual sales between $6M and $7M, surpassing company growth objectives.

Strategic Partnerships: Drive revenue and brand growth by developing customized branding solutions for Fortune 500 companies, major sports leagues, and global entertainment brands, collaborating closely with top-tier marketing agencies.

Project & Product Management: Oversee complex branding and corporate gifting projects, managing global sourcing, product development, and client-specific solutions that enhance brand impact and loyalty.

Market Expert & Brand Ambassador: Represent AAA Innovations as a product authority at trade shows and industry events, reinforcing the company’s leadership position in promotional products.

Cross-Functional Collaboration: Work with Global Product Management to develop robust product strategies encompassing pricing, forecasting, and market positioning to capitalize on industry trends.

Team-Driven Success: Champion a collaborative, goal-focused work environment, actively contributing to team success and cross-departmental initiatives.

AAA Innovations- Hard Goods Promotional Products Supplier

Regional Sales Manager

March 2013 – August 2019

Territory Management: Directed and increased sales annually across a five-state territory (IL, IN, MN, NC, WI), establishing strong relationships with Promotional Products Distributors and Marketing Agencies throughout the Midwest.

Key Account Development: Spearheaded customized product initiatives and account management, ensuring client satisfaction and loyalty through tailored solutions and strategic pricing.

Project Execution: Led moderate to high-complexity projects from concept to completion, aligning strategies across multiple business units for seamless, client-centric solutions.

Greater China Industries- Promotional Products Supplier Specializing in Custom Imported Products

Sales Executive

June 2008 – February 2013

Sourcing & Import Expertise: Delivered comprehensive import services and sourcing solutions, focusing on product development, safety compliance, and competitive pricing, securing clients a market advantage.

Rapid Response Proposals: Developed and presented detailed proposals within 24-48 hours, empowering clients to seize import opportunities quickly and confidently.

Pipeline Management: Built and sustained a robust sales pipeline, cultivating growth within strategic accounts, including Fortune 500 clients and major sports leagues. Increased sales annually with all accounts and developed new business. Responsible for sales of $4-5 M in direct imported custom branded merchandise

Market Analysis & Positioning: Collaborated with Global Product Management to shape product positioning and leverage market trends, enhancing client engagement and revenue potential.

Plastic Premium Access- Promotional Products Supplier specializing in Custom molded Plastic Products

Vice President of Sales

January 2001 – June 2008

Division Leadership: Founded and led the Promotional Products Division, introducing a branded line of plastic products and pioneering custom plastic promotional items for both domestic and international markets.

Product Innovation: Specialized in injection, blow, and roto molding, delivering custom plastic solutions that meet client specifications and quality standards.

Team & Revenue Growth: Managed a team of 10, driving annual revenue exceeding $20M through effective leadership and targeted sales strategies.

Sourcing Strategy: Developed and executed short- and long-term sourcing strategies, building and nurturing key supplier relationships to support high-quality product offerings.

Skills & Specialties

B2B Marketing & Sales: Expert in designing sales strategies and executing high-impact marketing campaigns that drive growth and brand equity.

Business Development & Strategic Partnerships: Proven ability to foster growth, deepen client relationships, and secure revenue in competitive markets.

Global Sourcing & Imports: Extensive experience in sourcing, import services, and competitive pricing for custom OEM projects and large-scale initiatives.

Product Development & Market Positioning: Skilled in creating, planning, and positioning products for market relevance, aligned with emerging industry trends.

Leadership & Team Collaboration: Demonstrated strength in building cohesive, results-driven teams, enhancing team performance through collaboration and shared goals.

Key Account Management: Known for cultivating relationships with the industry’s top distributors, driving loyalty and revenue growth through tailored account strategies.

Additional Expertise

Industry Ambassador: Respected Promotional Products Sales Executive, effectively promoting products and driving brand visibility at national trade shows and industry events.

Project Management: Proven track record of managing complex, multi-phase projects from initiation to completion, consistently achieving high client satisfaction and measurable growth.