Business Development & Sales Enablement Executive

KYLE WALKENHORST

Los Angeles, CA 323-***-****

https://www.linkedin.com/in/kylewalkenhorst/

****@***.***

B2B Business Development Consultative Sales and Go-To-Market Executive PROFESSIONAL SUMMARY

Head of B2B Business Development in Tech, Media & Entertainment, Healthcare, Publishing and Financial Services. Growth-focused and results-driven with progressive experience improving the bottom line and achieving full business potential by applying consultative sales, sales enablement, ops, and Go-To-Market strategies. WORK EXPERIENCE

WMG Los Angeles, CA

Head of Business Development & B2B Publishing Sep 2023 – Present

• Launched a creative agency with talent established over 25 years in Tech, Finance, M&E, and Publishing.

• Established network of 250+ vetted creative professionals with the expertise to make a difference for clients.

• Grew fundraising and relaunched “The Wellness Village” solutions portal for Parkinson’s Non-Profit. Future PLC New York, NY

Senior Account Director Oct 2021 – Sep 2023

• Oversaw territory and headed up sales for B2B Tech titles and global accounts in Media & Entertainment, Broadcast, Sports, and CE. Achieved growth going from 0 to 40 new business accounts in first 12 months.

• Growth of Smart Studios creative services, selling entire portfolio of integrated marketing programs.

• Manage sales and customer success strategies for several topics focused SmartBrief Newsletters. Collateral Damage Pasadena, CA

Head of Strategy Jun 2019 – Oct 2021

• Led merger of B2B Sprocket Media and B2C Collateral Damage Creative Agencies.

• Transformed brand and creative strategy for Kedren Health, increasing web traffic 370% and overall social engagement 219% as well as facilitating Covid-19 testing and vaccination outreach.

• Built Go-To-Market strategy for ProPricer SaaS government contract software and founded Magazine. Morgan Stanley New York, NY

Publisher and Director of Sales Enablement Aug 2015 – Jun 2019

• Creator of award-winning personalized brand publication, establishing complete editorial and design strategy, and growing ad sales 400% by second year.

• Developed and executed Customer Success and Account-Based Engagement (ABE) platform for Wealth Management Group, engaging and organizing select top client practices/offices in highly secure environment.

• Grew the audience base from Zero to 40K new implementations in a single year through successful execution of promotional strategies and marketing campaigns. Sprocket Media Los Angeles, CA

Founder and Head of B2B Tech Business Development Jun 2003 – Aug 2015

• B2B Brand Publisher and AI Marketing Services Company, and pioneer of native advertising strategies.

• Accomplished growth from zero to 25M in annual sales in five years upselling major Fortune 1000 clients.

• Founded Sprocket Pro Staffing delivering outstanding growth adding major Fortune 1000 clients.

• Founder of the AI and ML powered Digarati Digital Publishing Community Platform with 460K in Q1 of launch. Oracle Redwood Shores, CA

Director of Media Sales and Partner Marketing Apr 1997 – Jun 2003

• Executed overall sales and marketing strategies for the Oracle Corporate Publications including Oracle Magazine, Profit, and Java Magazine, growing partner engagement 1700% in three years.

• Built and managed high-performing global sales force, facilitating training and managing performance to achieve growth from 150K to $20M in annual advertising revenue over 5 years.

• Achieved 700% increase in audience/subscriber base within 3 years – from 75,000 to 750,000 circulation. ADDITIONAL WORK EXPERIENCE

IBM New York, NY Director of Advertising Sales and Partner Marketing May 1994 – Apr 1997 McGraw-Hill New York, NY Director of Sales and Marketing Sep 1992 – May 1994 Novell Micro-Focus Provo, UT Advertising Sales Manager April 1990 – Sep 1992 AREAS OF EXPERTISE

Sales Strategy • Enablement • Publishing • Media Sales • Business Development • Sales Planning • Storytelling • Account Management • Strategic Planning • Client Engagement • Digital • High-Growth Strategies • Consultive Selling • Fundraising • Marketing • Brand Development • Brand Management • Business Operations • Content Marketing • Key Relationship Development • Customer Success • Stakeholder Engagement • High-EQ Leadership

• Finance • Salesforce • Analytics • CRM • Monetization • Big Data • Generative AI • Machine Learning EDUCATION

Bachelor of Science Business Communications Brigham Young University Provo, Utah PROFESSIONAL CREDENTIALS & VOLUNTEER

Los Angeles Times Sales Resident, Syndicated Columnists Niche Media Conferences Presenter and Instructor, Native Advertising Business Publishing Audit (BPA) Executive Presenter, Growth Strategies Oracle Annual Sales Kickoff Presenter, Customer Experience and Sales Enablement Parkinson’s Resource Organization Fundraising and reboot of Monetization Strategies Corporate Event Marketing Association (CEMA) Executive Presenter and Member Kedren Health Marketing Board Member

Missionary Humanitarian Service

Just One Can Charity Co-Founder

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