ART Alicia DIRECTOR & GRAPHIC Ness DESIGNER
Los Angeles, CA **.*******@*****.***
LINKS
Portfolio
Behance
SKILLS
Animal Petting Prodigy
Ctrl+Z Expert Level 1000
Creative Problem-Solving
Concept Development
Brand Strategy
Team Leadership
Visual Storytelling
Adobe Creative Cloud
Microsoft 365 (Office)
ClickUp
Slack
PROFILE
If cauliflower can become pizza, I can create anything. Hi. I'm Alicia, a creative leader with 10+ years in design and marketing, crafting impactful brand experiences and driving artistic excellence. My team knows me best for mentorship, collaboration, and elevated ideation through clear concept strategy. EMPLOYMENT HISTORY
Art Director City Global
October 2023 — November 2024
Developed concepts and designs for various web, print, and digital marketing campaigns Streamlined workflow process efficiency by 30%, leading to faster go-to-market timelines Directed international design team in Shenzhen, China, mentoring junior designers Collaborated with copywriters to create assets that aligned with each brand’s vision Collaborated with art directors and CDs to execute compelling marketing campaigns Increased junior designer daily output by 20% through design template optimization Spearheaded website launch activities, boosting traffic by 60% directly after implementation Created scroll-stopping visuals using Adobe Photoshop, InDesign, Illustrator, and more Production Artist Coloredge
July 2016 — June 2018
Increased workflow efficiencies with account and pre-press teams for 200+ projects annually Enhanced brand consistency across 150+ assets while meeting tight deadlines Worked diligently with internal teams and clients to align brand values and standards Graphic Designer Zevia Soda
June 2014 — March 2016
Directed the redesign of Zevia’s product line
Teamed up with Studio Number One on product and packaging design modernization Completely revamped and amplified brand visibility across 12 digital and print platforms Designed and produced 50+ unique print materials, strengthening local market presence EDUCATION
BFA at California State University Long Beach
Advanced Multimedia Design at South Orange County School of the Arts Senior Graphic Designer City Global
June 2018 — October 2023
Salesforce